Weitere ähnliche Inhalte Ähnlich wie Bankdagen 2018, Johan Hallberg, IDC (20) Mehr von Tieto Corporation (10) Kürzlich hochgeladen (20) Bankdagen 2018, Johan Hallberg, IDC1. Bank 2018 – Tredje plattformen ändrar allt!
Vad väntar Er? Och kunden!?
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“Hur skickar du
pengar till
vänner eller
någon i din
familj?”
“Självklart
använder jag
Facebook Bank!
Enklare för alla
oavsett var de än
är - 24/7!
6. Nya typer av banker
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10. Så... Hur ser framtiden ut?
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12. Verksamheten idag…
Nya lagar och krav
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Nya kundbetenden
Krav på ökad effektivitet
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14. Den tredje plattformen förändrade allt!
Mainframe Terminal
LAN/Internet Client/Server
Stordatorn &Terminaler
PC & Internet
Mobiler & Molnet
Tusentals användare
Miljoner användare
Miljarder
användare
14
~1965 – 1985
1985 – 2005
2005 – ?
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Helt nya möjligheter!
Helt nya innovationer
Sakernas
internet (IoT)
Uppkopplade
automatiska
bilar
Tillverkning
hemma –
3D printing
Omnichannel
kundupplevelser
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17. Kundupplevelsen förändras
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Upplysta kunder Mobila kunder 24/7
Diskutera varumärken online
Nya sätt att ge service
Traditionell
Digitala
marknadsföring
Mängden data om kunden
ökar konstant
18. Var någon med i...
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19. Helt ny nivå av kundinsikt –
Moves!
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Acquired by:
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Vad måste göras?
22. 22
Dagens utmaningar
"Our strategy going forward is
simple. First, end-to-end process
simplification. Second, reinvest
the savings into growth."
(UK-based financial services group)
"Our IS organisation has to do
three things: innovate, accelerate
and simplify."
(Global pharmaceutical company)
"The keys words are:
simplification, acceleration,
innovation and information
security."
(Global automotive related manufacturer)
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Formeln för succé?
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People Process
Technology
Success
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1975 1994
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36. Vi vet det inte är detta...
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39. Tack för mig!
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Johan Hallberg
Research Manager, IDC Nordic
Nordic Services and CXIT
Global IT Buyers Research Program
JHallberg@IDC.com
+46 703078873
@JohanHallberg
Hinweis der Redaktion Organizations – beginning in the consumer-driven verticals – but rapidly spreading to B2B sectors are seeing upheaval as buyers and communication change. Customers can quickly seek information and compare offers. Customers expect service using new communication channels. They expect to interact and do business via mobile devices. They have become easier to reach via digital channels and as a consequence, we’ve seen a massive shift of advertisement spending away from traditional broadcast channels. Services failures and company brands are now openly discussed in social networks and faults and deficiencies are rapidly exposed to the public. Finally, all these digital interactions are creating a huge amount of customer information that we did not have just a few years ago. Now, IDC’s focus in all of this is to look at the IT implications of this dramatic transformation, as shown on the next slide…. 22