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CONTENT 
GREETINGS 
MEETINGS 
TITLES & BUSINESS CARDS 
DRESS 
NEGOTIATION 
GIFT GIVING
 England 
 Man greeting Man: 
 Men shake hands when 
greeting one another 
and usually throw in a 
"How do you do." 
Handshakes are usually 
on the lighter side and 
don't linger that much
• Woman greeting 
Woman: 
- At a first meeting, 
women generally 
shake hands.
Man greeting 
Woman: 
 At a first 
meeting a 
regular 
handshake will 
do. Women 
tend to extend 
their hand first.
Vietnam 
• Man greeting Man 
 Handshakes are the most 
common form of greeting. 
They are usually gentle 
and not to prolonged. 
Many people use a two 
handed handshake when 
greeting and departing.
Woman greeting 
Woman: 
 While handshakes 
are a common form 
of greeting, many 
times a simple nod 
of acknowledgment 
will do.
Man greeting Woman 
 While handshakes are a common form of 
greeting, many times a simple nod or slight 
bow will do. Wait for the woman to initiate.
England 
• When doing business direct questions often 
receive evasive responses. 
• Arriving on time for a meeting is important. 
• In England culture open displays of emotion, 
positive or negative are rare and should be 
avoided
• Business meetings tend to be 
structured but not too formal, 
beginning and ending with a bit of 
small talk.
Vietnam 
• Arriving on time for a meeting is important 
even though they may not begin exactly on 
time. 
• Hierarchy is very important in Vietnamese 
culture, so it is always best to defer to the 
most senior person in the room when it comes 
to beginning and guiding conversations.
• Periods of silence are considered 
acceptable and are to be expected. 
Avoid interrupting, showing 
displeasure through facial or eye 
movements and talking over 
someone. Be patient.
England 
• Titles are important and it is best to address people 
directly by using Mr., Mrs., or Miss, followed by the 
surname. 
• It is not appropriate to address a business a 
businessperson in England by his first name unless 
he invites you to do so. 
• Business cards are necessary and usually exchanged.
Vietnam 
• Titles are somewhat important. 
it is best to address people by 
using their professional title or 
Mr., Mrs., or Miss, followed by 
the surname. 
• It is advisable to have one side 
of your business card translated 
into Vietnamese and be sure to 
present and receive business 
cards with both hands. 
• It’s best to never write on or 
fold a business card you are 
given.
England 
• The English value 
being well dressed and 
nicely groomed. 
For men: conservative, 
dark or medium 
colored suits with 
shirts and conservative 
ties. Avoid striped 
ties.
For women: stylish yet classic business 
suits or dresses and blouses. 
Accessories are usually worn.
Vietnam 
• For men: conservative colored suits with 
white shirts and ties. Jackets are not a must 
but good to have just in case. Being well 
groomed is appreciated.
For women: conservative 
skirts, pants, suits, and 
blouses are appropriate. 
Avoid short, tight fitting, 
and sleeveless attire.
Both England and 
Vietnam 
Jeans and business 
casual attire are not 
recommended but 
may be appropriate 
in more rural areas.
England 
• Decisions tend to be 
made from the top 
down and can take 
sometime. 
• Humor is often used 
in negotiations
 English are very reserved and seldom show strong 
emotions while doing business. Keep your voice down 
when speaking 
 Do remember that England people have a real problem 
with saying “No”. They feel that saying “No” negatively 
affects the positive relationship.
Vietnam 
• Vietnamese value relationship 
building and harmony. 
• Decisions tend to come from 
the top down and can take a 
while, so patience is a must.
The most important quality in negotiations with Vietnamese is 
patience. 
Outward displays of anger are interpreted as a sign of personal 
weakness. 
Do not feel compelled to fill silences that may occur during 
business negotiations
Vietnamese will avoid 
using no in answering 
questions. They tend 
to say, “maybe”, or 
“that would be 
difficult” or even “yes” 
or “no problem” even 
if the answer is really 
no.
England 
• Gifts are not usually 
exchanged at a first meeting. 
• If invited to an English 
household, it is appropriate 
to bring flowers (avoid white 
lilies as they are reserved for 
funerals), good wine, liquor, 
or chocolates. 
• Make sure that gifts are 
nicely wrapped.
 Vietnam 
• Very simple gifts are sometimes 
exchanged after a first meeting. 
• If invited to a Vietnamese 
person’s house, it is appropriate 
to bring picture frames and 
something for the children if 
there are any. 
• Gifts are not to be opened when 
they are received.
BUSINESS CULTURE

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BUSINESS CULTURE

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  • 2.
  • 3. CONTENT GREETINGS MEETINGS TITLES & BUSINESS CARDS DRESS NEGOTIATION GIFT GIVING
  • 4.  England  Man greeting Man:  Men shake hands when greeting one another and usually throw in a "How do you do." Handshakes are usually on the lighter side and don't linger that much
  • 5. • Woman greeting Woman: - At a first meeting, women generally shake hands.
  • 6. Man greeting Woman:  At a first meeting a regular handshake will do. Women tend to extend their hand first.
  • 7. Vietnam • Man greeting Man  Handshakes are the most common form of greeting. They are usually gentle and not to prolonged. Many people use a two handed handshake when greeting and departing.
  • 8. Woman greeting Woman:  While handshakes are a common form of greeting, many times a simple nod of acknowledgment will do.
  • 9. Man greeting Woman  While handshakes are a common form of greeting, many times a simple nod or slight bow will do. Wait for the woman to initiate.
  • 10. England • When doing business direct questions often receive evasive responses. • Arriving on time for a meeting is important. • In England culture open displays of emotion, positive or negative are rare and should be avoided
  • 11. • Business meetings tend to be structured but not too formal, beginning and ending with a bit of small talk.
  • 12. Vietnam • Arriving on time for a meeting is important even though they may not begin exactly on time. • Hierarchy is very important in Vietnamese culture, so it is always best to defer to the most senior person in the room when it comes to beginning and guiding conversations.
  • 13. • Periods of silence are considered acceptable and are to be expected. Avoid interrupting, showing displeasure through facial or eye movements and talking over someone. Be patient.
  • 14. England • Titles are important and it is best to address people directly by using Mr., Mrs., or Miss, followed by the surname. • It is not appropriate to address a business a businessperson in England by his first name unless he invites you to do so. • Business cards are necessary and usually exchanged.
  • 15. Vietnam • Titles are somewhat important. it is best to address people by using their professional title or Mr., Mrs., or Miss, followed by the surname. • It is advisable to have one side of your business card translated into Vietnamese and be sure to present and receive business cards with both hands. • It’s best to never write on or fold a business card you are given.
  • 16. England • The English value being well dressed and nicely groomed. For men: conservative, dark or medium colored suits with shirts and conservative ties. Avoid striped ties.
  • 17. For women: stylish yet classic business suits or dresses and blouses. Accessories are usually worn.
  • 18. Vietnam • For men: conservative colored suits with white shirts and ties. Jackets are not a must but good to have just in case. Being well groomed is appreciated.
  • 19. For women: conservative skirts, pants, suits, and blouses are appropriate. Avoid short, tight fitting, and sleeveless attire.
  • 20. Both England and Vietnam Jeans and business casual attire are not recommended but may be appropriate in more rural areas.
  • 21. England • Decisions tend to be made from the top down and can take sometime. • Humor is often used in negotiations
  • 22.  English are very reserved and seldom show strong emotions while doing business. Keep your voice down when speaking  Do remember that England people have a real problem with saying “No”. They feel that saying “No” negatively affects the positive relationship.
  • 23. Vietnam • Vietnamese value relationship building and harmony. • Decisions tend to come from the top down and can take a while, so patience is a must.
  • 24. The most important quality in negotiations with Vietnamese is patience. Outward displays of anger are interpreted as a sign of personal weakness. Do not feel compelled to fill silences that may occur during business negotiations
  • 25. Vietnamese will avoid using no in answering questions. They tend to say, “maybe”, or “that would be difficult” or even “yes” or “no problem” even if the answer is really no.
  • 26. England • Gifts are not usually exchanged at a first meeting. • If invited to an English household, it is appropriate to bring flowers (avoid white lilies as they are reserved for funerals), good wine, liquor, or chocolates. • Make sure that gifts are nicely wrapped.
  • 27.  Vietnam • Very simple gifts are sometimes exchanged after a first meeting. • If invited to a Vietnamese person’s house, it is appropriate to bring picture frames and something for the children if there are any. • Gifts are not to be opened when they are received.