A single slide from Through the Magic Door indicating that intense reading for pleasure is more correlated with higher incomes but that habitual and committed readers are a minority at every income level. This is based on anecdotal data and micro-studies rather than direct or robust data.

1. Habitual Readers (the 10% of total population) as a Percentage in Each of the Income Quintiles (estimate) 100% 4.5% of ΣPopulation 22.5% of Quintile 80% 3% of ΣPopulation 15% of Quintile 60% 1.5% of ΣPopulation 7.5% of Quintile 40% 2.5% of Quintile 0.5% of ΣPopulation 20% 0.5% of Σ Population 2.5% of Quintile © Through the Magic Door 1

2. Should you have any questions about this presentation, please contact us. Charles Bayless Through the Magic Door® 1579 Monroe Drive Suite F150 Atlanta, Georgia 30324 E-mail: charles.bayless@ttmd.com Office: (404) 898-9096 © Through the Magic Door 2 Contact Information