SlideShare ist ein Scribd-Unternehmen logo
1 von 8
Downloaden Sie, um offline zu lesen
ENGAGING &
RETAINING
APP USERS
App development requires Effort,
Energy & Investment but 23% of
users abandon an app after just one
use!
Is it really worth it?
Pokemon Go had retention rates
TWICE the industry average in
July, but slowed down considerably
as users lost motivation due to a
lack of new content
So, How Do You Ensure your
Mobile App is a Success?
Retention & Engagement
the two biggest hurdles
for developers
MAKE IT EASY TO
DIVE INTO
A long, drawn out sign-up process preventing users from accessing
features can prevent them from coming back.
Integrate account creation automatically from accounts users may
already have like Facebook or Twitter
Rewards Programs
Check-In Specials, Contests &
Coupons are all surefire ways
to boost app retention rates
Offer
DEALS &
Incentives
USEPUSH NOTIFICATIONS
Email marketing works because it
subtly reminds users you're still
around. The same principle can be
applied to push notifications.
Let users know about new features
that have been implemented since
the last time they logged in.
DON'T LITTER
YOUR APP
WITH ADS
BUT USER EXPERIENCE IS GREATLY COMPROMISED
& ADS ARE EASY TO ACCIDENTALLY CLICK
USING ADSENSE MAY BE TEMPTING
TO GENERATE ADDITIONAL REVENUE
OFFERING A DUPLICATE AD-FREE APP LISTING
FOR A FEW BUCKS WHEN IT HAS THE SAME FUNCTIONALITY
AS THE FREE APP CAN ANNOY USERS
DON'THOLDYOURTARGETAUDIENCEHOSTAGE!
EASE OF USE
TRUMPS EVERYTHING ELSE
MAKE IT EASY TO NAVIGATE CONTENT,
JUMP THROUGH FEATURES &
ADD PREMIUM CONTENT.
turnto anexperttodevelop
yourbusinessapp
ThrottleNet can help your business develop an engaging cross-platform
business app that speaks to your target audience.
Visit throttlenet.com/throttle-up-st-louis/cross-platform-mobile-app-development to learn more.

Weitere Àhnliche Inhalte

Was ist angesagt?

How to optimize your app’s discovery & its promotion on the App Store
How to optimize your app’s discovery & its promotion on the App StoreHow to optimize your app’s discovery & its promotion on the App Store
How to optimize your app’s discovery & its promotion on the App Store
Thomas Bensoussan
 
Android app marketing and google play - what you need to know - Fiksu
Android app marketing and google play - what you need to know - FiksuAndroid app marketing and google play - what you need to know - Fiksu
Android app marketing and google play - what you need to know - Fiksu
Ad6 Media
 
ReFresh Deck
ReFresh DeckReFresh Deck
ReFresh Deck
Riz Nwosu
 

Was ist angesagt? (20)

Why Mobile App Retention Matters?
Why Mobile App Retention Matters?Why Mobile App Retention Matters?
Why Mobile App Retention Matters?
 
Whitepaper - how to launch a mobile app successfully!
Whitepaper - how to launch a mobile app successfully!Whitepaper - how to launch a mobile app successfully!
Whitepaper - how to launch a mobile app successfully!
 
Ux design mistakes to avoid mobile app development guide
Ux design mistakes to avoid mobile app development guideUx design mistakes to avoid mobile app development guide
Ux design mistakes to avoid mobile app development guide
 
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015
The Do's & Don'ts of Stellar Push and In-App Marketing Campaigns - June 2015
 
Top features of android app development
Top features of android app developmentTop features of android app development
Top features of android app development
 
How to optimize your app’s discovery & its promotion on the App Store
How to optimize your app’s discovery & its promotion on the App StoreHow to optimize your app’s discovery & its promotion on the App Store
How to optimize your app’s discovery & its promotion on the App Store
 
Marketing plan
Marketing plan Marketing plan
Marketing plan
 
Android app marketing and google play - what you need to know - Fiksu
Android app marketing and google play - what you need to know - FiksuAndroid app marketing and google play - what you need to know - Fiksu
Android app marketing and google play - what you need to know - Fiksu
 
Gaining the app visibility that matters
Gaining the app visibility that mattersGaining the app visibility that matters
Gaining the app visibility that matters
 
App Marketing 101
App Marketing 101App Marketing 101
App Marketing 101
 
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
Tune + Forrester webinar: Marketers Must Embrace the Mobile RevolutionTune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
Tune + Forrester webinar: Marketers Must Embrace the Mobile Revolution
 
AppPrizes - Value Proposition Deck for Social Point Inc
AppPrizes - Value Proposition Deck for Social Point Inc AppPrizes - Value Proposition Deck for Social Point Inc
AppPrizes - Value Proposition Deck for Social Point Inc
 
The No-nonsense Guide to App Monetization
The No-nonsense Guide to App MonetizationThe No-nonsense Guide to App Monetization
The No-nonsense Guide to App Monetization
 
ReFresh Deck
ReFresh DeckReFresh Deck
ReFresh Deck
 
#CMOUS Staying ahead on mobile - challenges, measurement and strategies
#CMOUS Staying ahead on mobile - challenges, measurement and strategies#CMOUS Staying ahead on mobile - challenges, measurement and strategies
#CMOUS Staying ahead on mobile - challenges, measurement and strategies
 
Mobile Apps for Small Businesses - Success Strategy
Mobile Apps for Small Businesses - Success StrategyMobile Apps for Small Businesses - Success Strategy
Mobile Apps for Small Businesses - Success Strategy
 
Marketing plan of an android app
Marketing plan of an android appMarketing plan of an android app
Marketing plan of an android app
 
Flood saver
Flood saverFlood saver
Flood saver
 
Mobile app Marketing (based on an eMarketer article)
Mobile app Marketing (based on an eMarketer article)Mobile app Marketing (based on an eMarketer article)
Mobile app Marketing (based on an eMarketer article)
 
App prizes value deck for apps
App prizes   value deck for appsApp prizes   value deck for apps
App prizes value deck for apps
 

Ähnlich wie Engaging and Retaining App Users

App Retargeting Best Practices
App Retargeting Best PracticesApp Retargeting Best Practices
App Retargeting Best Practices
RĂ©da LARAIBI
 
Liftoff Re-engagement-guide
Liftoff Re-engagement-guideLiftoff Re-engagement-guide
Liftoff Re-engagement-guide
Trace Ronning
 
WhitePapers_MobileAppCostsv4
WhitePapers_MobileAppCostsv4WhitePapers_MobileAppCostsv4
WhitePapers_MobileAppCostsv4
Kelly Clay
 

Ähnlich wie Engaging and Retaining App Users (20)

Best methods to improve app engagement & user retention
Best methods to improve app engagement & user retentionBest methods to improve app engagement & user retention
Best methods to improve app engagement & user retention
 
How to prevent Mobile App Churn.docx
How to prevent Mobile App Churn.docxHow to prevent Mobile App Churn.docx
How to prevent Mobile App Churn.docx
 
From users to megafans: how to improve your retention rates? by CĂŽme Courteault
From users to megafans: how to improve your retention rates? by CĂŽme CourteaultFrom users to megafans: how to improve your retention rates? by CĂŽme Courteault
From users to megafans: how to improve your retention rates? by CĂŽme Courteault
 
What is app user lifetime value and how to increase it?
What is app user lifetime value and how to increase it?What is app user lifetime value and how to increase it?
What is app user lifetime value and how to increase it?
 
How to make money from your mobile app? [6 techniques & a BONUS video]
How to make money from your mobile app? [6 techniques & a BONUS video]How to make money from your mobile app? [6 techniques & a BONUS video]
How to make money from your mobile app? [6 techniques & a BONUS video]
 
10 Ways to Better Engage App Users in 10 Seconds
10 Ways to Better Engage App Users in 10 Seconds10 Ways to Better Engage App Users in 10 Seconds
10 Ways to Better Engage App Users in 10 Seconds
 
App Retargeting Best Practices
App Retargeting Best PracticesApp Retargeting Best Practices
App Retargeting Best Practices
 
5 Mobile App ROI Metrics That Actually Matter
5 Mobile App ROI Metrics That Actually Matter5 Mobile App ROI Metrics That Actually Matter
5 Mobile App ROI Metrics That Actually Matter
 
Tips To Create An App Like Splitwise_ Cost And Features You Need To Know.pdf
Tips To Create An App Like Splitwise_ Cost And Features You Need To Know.pdfTips To Create An App Like Splitwise_ Cost And Features You Need To Know.pdf
Tips To Create An App Like Splitwise_ Cost And Features You Need To Know.pdf
 
DEVELOPER TIPS: How To Build Mobile Apps That Stick
DEVELOPER TIPS: How To Build Mobile Apps That StickDEVELOPER TIPS: How To Build Mobile Apps That Stick
DEVELOPER TIPS: How To Build Mobile Apps That Stick
 
Liftoff Re-engagement-guide
Liftoff Re-engagement-guideLiftoff Re-engagement-guide
Liftoff Re-engagement-guide
 
Revisit the Strategies to Make Money with Free Apps.pdf
Revisit the Strategies to Make Money with Free Apps.pdfRevisit the Strategies to Make Money with Free Apps.pdf
Revisit the Strategies to Make Money with Free Apps.pdf
 
Kidmedics Mica pdf.pdf
Kidmedics Mica  pdf.pdfKidmedics Mica  pdf.pdf
Kidmedics Mica pdf.pdf
 
On.pdf
On.pdfOn.pdf
On.pdf
 
10 Delicious Recipes for Lean a/bs - For Consumer Brands and mCommerce
10 Delicious Recipes for Lean a/bs - For Consumer Brands and mCommerce10 Delicious Recipes for Lean a/bs - For Consumer Brands and mCommerce
10 Delicious Recipes for Lean a/bs - For Consumer Brands and mCommerce
 
Five simple strategies that can scale your zomato clone among the target audi...
Five simple strategies that can scale your zomato clone among the target audi...Five simple strategies that can scale your zomato clone among the target audi...
Five simple strategies that can scale your zomato clone among the target audi...
 
WhitePapers_MobileAppCostsv4
WhitePapers_MobileAppCostsv4WhitePapers_MobileAppCostsv4
WhitePapers_MobileAppCostsv4
 
Mobileapps
MobileappsMobileapps
Mobileapps
 
Mobile App Marketing
Mobile App Marketing Mobile App Marketing
Mobile App Marketing
 
Fintech App Benchmark Report 2022
Fintech App Benchmark Report 2022Fintech App Benchmark Report 2022
Fintech App Benchmark Report 2022
 

Mehr von ThrottleNet, Inc

Mehr von ThrottleNet, Inc (10)

Hiring an IT Consultant
Hiring an IT ConsultantHiring an IT Consultant
Hiring an IT Consultant
 
Cyber Security Myths
Cyber Security MythsCyber Security Myths
Cyber Security Myths
 
Simplify Managing IT
Simplify Managing ITSimplify Managing IT
Simplify Managing IT
 
Making the Most of Your IT Budgeting
Making the Most of Your IT BudgetingMaking the Most of Your IT Budgeting
Making the Most of Your IT Budgeting
 
The Biggest Technology Trends to Watch in 2018
The Biggest Technology Trends to Watch in 2018The Biggest Technology Trends to Watch in 2018
The Biggest Technology Trends to Watch in 2018
 
Starting a Career in IT
Starting a Career in ITStarting a Career in IT
Starting a Career in IT
 
Biggest Data Breaches of 2016
Biggest Data Breaches of 2016Biggest Data Breaches of 2016
Biggest Data Breaches of 2016
 
10 Tips for Improving Small Business Cyber Security
10 Tips for Improving Small Business Cyber Security10 Tips for Improving Small Business Cyber Security
10 Tips for Improving Small Business Cyber Security
 
6 Bad Social Media Habits
6 Bad Social Media Habits6 Bad Social Media Habits
6 Bad Social Media Habits
 
5 Soft Skills for IT
5 Soft Skills for IT5 Soft Skills for IT
5 Soft Skills for IT
 

KĂŒrzlich hochgeladen

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎+971_581248768%)**%*]'#abortion pills for sale in dubai@
 

KĂŒrzlich hochgeladen (20)

AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Navi Mumbai Call Girls đŸ„° 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls đŸ„° 8617370543 Service Offer VIP Hot ModelNavi Mumbai Call Girls đŸ„° 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls đŸ„° 8617370543 Service Offer VIP Hot Model
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 

Engaging and Retaining App Users

  • 2. App development requires Effort, Energy & Investment but 23% of users abandon an app after just one use! Is it really worth it? Pokemon Go had retention rates TWICE the industry average in July, but slowed down considerably as users lost motivation due to a lack of new content So, How Do You Ensure your Mobile App is a Success? Retention & Engagement the two biggest hurdles for developers
  • 3. MAKE IT EASY TO DIVE INTO A long, drawn out sign-up process preventing users from accessing features can prevent them from coming back. Integrate account creation automatically from accounts users may already have like Facebook or Twitter
  • 4. Rewards Programs Check-In Specials, Contests & Coupons are all surefire ways to boost app retention rates Offer DEALS & Incentives
  • 5. USEPUSH NOTIFICATIONS Email marketing works because it subtly reminds users you're still around. The same principle can be applied to push notifications. Let users know about new features that have been implemented since the last time they logged in.
  • 6. DON'T LITTER YOUR APP WITH ADS BUT USER EXPERIENCE IS GREATLY COMPROMISED & ADS ARE EASY TO ACCIDENTALLY CLICK USING ADSENSE MAY BE TEMPTING TO GENERATE ADDITIONAL REVENUE OFFERING A DUPLICATE AD-FREE APP LISTING FOR A FEW BUCKS WHEN IT HAS THE SAME FUNCTIONALITY AS THE FREE APP CAN ANNOY USERS DON'THOLDYOURTARGETAUDIENCEHOSTAGE!
  • 7. EASE OF USE TRUMPS EVERYTHING ELSE MAKE IT EASY TO NAVIGATE CONTENT, JUMP THROUGH FEATURES & ADD PREMIUM CONTENT.
  • 8. turnto anexperttodevelop yourbusinessapp ThrottleNet can help your business develop an engaging cross-platform business app that speaks to your target audience. Visit throttlenet.com/throttle-up-st-louis/cross-platform-mobile-app-development to learn more.