The Rise Of China

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The Chinese market is an obvious source of inspiration, talent, and opportunity for Australian businesses. But tackling such a complex market needs considerable context, insight, and cultural understanding. At ThoughtWorks Live Australia 2016, Angela Ferguson and Hu Kai shared stories and learnings around the level of upfront preparation, commitment, and assessment needed to ensure the best chance of success in the Chinese market.

Wirtschaft & Finanzen

RISE OF CHINA
Kai Hu & Ange Ferguson
1
@ange_ferguson

3
58%
smartphone
marketshare
7
NEW
mega
cities

4109 Million
middle class in China mainland by 2015
$30,000
annual personal income
RISE OF MIDDLE CLASS

CONTINUOUS
DESIGN &
IMPROVEMENT
CHINA AUSTRALIA

‣  PROPERTY
SEARCHING
STRENGTHEN
SERVICE
‣  LISTING
VIEWING
‣  REACHING OUT
TO AGENTS
KNOWLEDGE
LEARNING+
OMNI CHANNEL
SHARING+
LOCAL CUSTOMER
SERVICE+

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The Rise Of China

1. RISE OF CHINA Kai Hu & Ange Ferguson 1 @ange_ferguson

2. 2 URBANISATION

3. 3 58% smartphone marketshare 7 NEW mega cities

4. 4109 Million middle class in China mainland by 2015 $30,000 annual personal income RISE OF MIDDLE CLASS

5. HEALTH LEISURE EMERGING SHOPPING TREND

6. 6 REFORM AND OPENING UP

7. 7 BEYOND IRON ORE AND COAL

8. 8 APPETITE AND INNOVATION

9. 9 DIGITAL FIRST

10. BEYOND TRANSLATION

11. CONTINUOUS DESIGN & IMPROVEMENT CHINA AUSTRALIA

12. ‣  PROPERTY SEARCHING STRENGTHEN SERVICE ‣  LISTING VIEWING ‣  REACHING OUT TO AGENTS KNOWLEDGE LEARNING+ OMNI CHANNEL SHARING+ LOCAL CUSTOMER SERVICE+

13. 13 THINK BIG, START SMALL, ACT NOW