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EXECUTING DIGITAL PLATFORM STRATEGIES: MORE THAN
JUST ENTERPRISE ARCHITECTURE
Richard Glew & Alan Grimes
BETTER
FASTER
CHEAPER
THE BASIC ISSUE
‱ Slow painful delivery
‱ High degree of
coordination needed
‱ Business and IT mindset
(us and them)
‱ Project Culture
‱ Internal impediments to
delivering value
‱ Tech debt increasing over
time
Tightly
coupled
capability
Lower $$$
Better Service
Increased
Engagement
Customer Satisfaction
Sales Targets
Strateg
y
Strateg
y
IT
IT
IT
Busines
s
IT
IT
IT
Busines
s
Busines
s
Customer
Customer
Customer
FRICTION
ORGANISATIONAL
SUCCESS FACTORS
FOR YOUR DIGITAL PLATFORM
5
1. CROSS-FUNCTIONAL TEAMS
HIPSTER CENTRALISATION
GROUPED BY CAPABILITY
CLUSTERED BY CUSTOMER
RETAIN STRATEGIC IP
consuming
that are
and
who
WHAT IS A
DIGITAL
PLATFORM? !
YOUR ORGANISATION’S CAPABILITIES
AS A SET OF SELF-SERVICE APIs
SO GOOD THEY ARE COMPELLING
CROSS-FUNCTIONAL
BUILD + RUN TEAMS,
NO EXCUSES
1
WATERFALL ERA
ANALYSE DEV TEST RUN
INFRA
DEV
- High degrees of specialism
(Lower-level languages, Bare
metal infra, manual installs)
- High translation cost between
contexts drives up batch sizes
- Reacting quickly is difficult,
more emphasis on getting it
right first time
AGILE ERA
ANALYSE DEV
TEST
RUN
INFRA
DEV
- Higher-level languages
- Test automation
- Virtualisation
- Traditional Infra and Ops
organisations begin to creak under
improved rate of release and shorter
planning horizons
DEVOPS ERA
ANALYSE DEV
TEST
RUN
INFRA
DEV - Cloud computing
- Infrastructure-as-code
- DB Migrations
- Blue/Green deployment
- Automated Configuration Management
- Build pipelines
- Containers
“I CENTRALISE FOR QUALITY CONTROL,
AUTONOMY WOULD BE CHAOS”
“10 AUTONOMOUS TEAMS ALL CONFIGURING MY
ESB WONT WORK”
“THE LICENSES FOR THIS OPS TOOL I
BOUGHT ARE SUPER EXPENSIVE”
“I HAVE 5 INFRA/DB/SECURITY PEOPLE AND 10 TEAMS”
HIPSTER CENTRALISATION
2
HUMANS AS THE INTERFACE
TEAM 1
TEAM 2
TEAM 4
TEAM 3
SECURITY
“This is how I ensure my
solutions are secure. It’s a model
with fewer moving parts, so I can
hold it in my head”
- managers, everywhere
PRODUCTION
TEAM 1
TEAM 2
TEAM 4
TEAM 3
SECURE
TOOLS + TEMPLATES
PRODUCTION
TECH AS
THE
PRODUCT,
API
AS THE
SERVICE
DESIGN-TIME
API
TEMPLATES
BUILD-TIME
TEAM
2
COMMON UI
TOOLCHAIN
RUN-TIME
DISTRIBUTION WITH CONSISTENCY
CONTRACT
TEST
ECOSYSTE
M
SECRET
MANAGEMEN
T
TEAM
1
AUTH
PLATFORM
FOUNDATIONS
DIVIDE BY CAPABILITY,
UNITE WITH APIS
3
https://www.thoughtworks.com/radar
PLATFORM ARCHITECTURE -
CAPABILITY MAPPING
Proprietary
Knowledge
Differentiation
PLATFORM ARCHITECTURE -
CAPABILITY MAPPING
Proprietary
Knowledge
Differentiation
Mobile Banking
Offer Bundling
Delivery
Infrastructure
Core Product
Payroll
PLATFORM ARCHITECTURE -
CAPABILITY MAPPING
Proprietary
Knowledge
Differentiation
Buy and Configure Custom Build
Outsource Partner
Mobile Banking
Offer Bundling
Delivery
Infrastructure
Core Product
Payroll
PLATFORM MODELLING
CLUSTER BY CUSTOMER
4
HUMAN CENTRIC DESIGN
CORRECTLY ALIGNED
LINKING TO STRATEGY
HOLD ON TO YOUR IP5
STABLE TEAMS, FLUCTUATING
DEMAND
Capacity
Line
Time
Demand
CAPACITY FUNDING
REDUCES COST OF DELAY
EFFECTIVE PARTNERSHIPS
TO SUMMARISE
‱ Capacity funding creates stable, high-performing teams
‱ Capacity funding reduces cost of delay
‱ FTE Tech presence in areas of key IP - or risk bad
partnerships
WRAPPING UP
1. CROSS-FUNCTIONAL TEAMS
HIPSTER CENTRALISATION
GROUPED BY CAPABILITY
CLUSTERED BY CUSTOMER
RETAIN STRATEGIC IP
consuming
that are
and
who
THANKS!
Al Grimes
Lead Consultant
agrimes@thoughtworks.com
Richard Glew
Principal Technologist
rglew@thoughtworks.com

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