Engaging Through Transparency - John Crosby

1. ENGAGING THROUGH TRANSPARENCY
Breaking the Traditional Model

2. Speed has never killed anyone.
Suddenly becoming stationary,
that’s what gets you.
- Jeremy Clarkson

3. The businesses that win in the future will be skilled at understanding
their customers and taking those learnings to market as quickly as possible.
Customers
Continuous Design
A Repeatable &
Scalable Business
Continuous Delivery

4. ONLINE TRAVEL
A Complex and Competitive Marketplace

5. Make the buttons bigger

7. VISIBILITY OF
WHAT IS COMING UP
HYPOTHESIS
BACKLOG

8. 8

9. • Costs up front but saves overall:
• Only build what we know customers want
• Saves wasting effort building feature nobody uses
• Incremental build out, continuous learning
• Stats on loyalty
• Brand Awareness
• Publicity

10. TEAM
Capability
New Approach
Risk Mitigation
Deliver on
Business Case
Sharpen
The Sword
Product
Competency
Innovation at
Max Speed
High Reward
Respond to
Market & Customer
Needs
Opportunity
Assessment
Efficiency
Build the
Machine
Humming
Machine
Innovation
Engine
Multi
Language
Currency
Cycle Time
Mobile
Revenue
Share
Development
Global Mobile Capability
Platform
Organisation Enabled
Attract
Top
Talent
Energized
Teams
CREATING A VISION AND STRATEGY TO GET THERE

11. LAYING THE LEAN FOUNDATIONS
LMN HOTEL
Traffic
(’000)
Conversion
Booking
ABV
TIV (₤’000)
Revenue (₤’000)
LMN UK FR ES IT
Scorecard

12. ISSUES OR PROBLEMS
What are the problems that other companies are likely to face:
• Cultural change in company
• Company-wide not just team / IT
• Co-ordination of change
• Communication of change
• Etc.

13. TAKEAWAYS
• Define the problem you want to solve, create hypotheses to
validate or invalidate assumptions
• Communicate clear organisational and team goals through Product
Scorecards, product and tech vision and principles
• Target reduced cycle time from concept to customer through
Continuous Design & Delivery
• Co-located, multi-disciplined, empowered team
• Get out of the building and talk to your customers to understand their
problems

14. THANK YOU
John Crosby – john@lastminute.com
Brett Ansley – brett.ansley@thoughtworks.com