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China Customer Engagement in Mobile Internet Times - Hu Kai
1.
GO TO CHINA
What you can learn from Chinese companies 1
2.
838 MILLION Mobile
Internet Users 630 MILLION Internet Users 700 MILLION Smart Devices $300 BILLION Mobile Internet Market
3.
CUSTOMER ENGAGEMENT
4.
XIAOMI AND CO-CREATION
5.
NO.1
6.
210 Minutes 100,000
Sets 1st Jan 2012 23rd Aug 2012 6th Sept 2012 30 Minutes 200,000 Sets 9 Minutes 150,000 Sets
7.
200 SOCIAL ATTRIBUTE
8.
FORUM
9.
MEET UP
10.
MI POP
11.
MI POP
12.
ALIBABA & SINGLE’S
DAY
13.
1 min 100M
6 min 1B 38 min 5B
14.
1 MONTH RETAIL
SALES REVENUE
15.
SHOPPING BEHTAIMIVEIOR
16.
CUSTOMERS
17.
5 APPAREL 2
BEDDING ITEMS
18.
WECHAT AND RED
ENVELOPE
19.
100,000,000 Associated Bank
Accounts IN TOTAL
20.
8,000,000 Engaged Users
40,000,000 Red Envelopes Opened 31st Jan 2014
21.
BLESSING
22.
GAMIFICATION
23.
TRADITION
24.
CUSTOMER ENGAGEMENT
25.
THANK YOU !
! Kai Hu khu@thoughtworks.com
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