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GO TO CHINA 
What you can learn from Chinese companies 
1
838 MILLION 
Mobile Internet Users 
630 MILLION 
Internet Users 
700 MILLION 
Smart Devices 
$300 BILLION 
Mobile Internet Market
CUSTOMER ENGAGEMENT
XIAOMI AND CO-CREATION
NO.1
210 
Minutes 
100,000 
Sets 
1st Jan 
2012 
23rd Aug 
2012 
6th Sept 
2012 
30 
Minutes 
200,000 
Sets 
9 
Minutes 
150,000 
Sets
200 
SOCIAL ATTRIBUTE
FORUM
MEET UP
MI POP
MI POP
ALIBABA & SINGLE’S DAY
1 
min 
100M 
6 
min 
1B 
38 
min 
5B
1 MONTH RETAIL 
SALES REVENUE
SHOPPING 
BEHTAIMIVEIOR
CUSTOMERS
5 APPAREL 
2 BEDDING 
ITEMS
WECHAT AND RED ENVELOPE
100,000,000 
Associated Bank Accounts 
IN TOTAL
8,000,000 
Engaged Users 
40,000,000 
Red Envelopes Opened 
31st Jan 
2014
BLESSING
GAMIFICATION
TRADITION
CUSTOMER ENGAGEMENT
THANK YOU 
! 
! 
Kai Hu 
khu@thoughtworks.com

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China Customer Engagement in Mobile Internet Times - Hu Kai