In this presentation, Ruth discussed about the inevitable need for companies to transform digitally, the challenges companies face during the transformation journey and how they can be overcome. She also discussed about the key tenets for building a responsive organisation. As the Managing Director for ThoughtWorks UK, Ruth focuses on business development and is a leader in evolving technology and business landscape. She is a specialist in business transformation using the principles of adaptive organisational design to gain value creation for clients. She brings this insight to her work as a business adviser and consultant, working with world’s leading organisations.

1. WELCOME
RUTH HARRISON
Managing Director, ThoughtWorks UK

2. WHY CHANGE?

3. CUSTOMER SERVICE = COST
ADVERTISING = INVESTMENT

4. "...We need to transform..."

5. Become a
RESPONSIVE
ORGANISATION

6. CUSTOMER
OUTCOMES
REMOVE
CONSTRAINTS
LEVERAGE
TECHNOLOGY
SHIFTS
BUILDING THE RESPONSIVE ORG.

7. HOW READY FOR CHANGE
IS YOUR ORGANISATION?

8. YES NO
Marmite?
https://tomglover.fred.sensetecnic.com/api/ui/#/0

9. YES NO
Your organisation focuses on transactional
decisions making and is strictly hierarchical
based on siloed data and adhoc ideas
https://tomglover.fred.sensetecnic.com/api/ui/#/0

10. YES NO
We are a non-hierarchical organisation, we
use customer insight data to drive all decisions
across all levels of our organization, we use
peripheral data to enhance our decision making
https://tomglover.fred.sensetecnic.com/api/ui/#/0

11. YES NO
We focus mainly on cost savings and
optimisation across our organization,
innovation is slow to market and managed
in a different area of the business
https://tomglover.fred.sensetecnic.com/api/ui/#/0

12. YES NO
We operate customer engagement driven
innovation, our products and services are
designed and launched in weeks, speed and
flexibility are key drivers for our organisation
https://tomglover.fred.sensetecnic.com/api/ui/#/0

13. YES NO
We operate old legacy systems, this limits our
speed to launch new products and services , our
IT is not flexible, we lack agility and ability to
change, we are limited by lack of investment
https://tomglover.fred.sensetecnic.com/api/ui/#/0

14. YES NO
We are true innovators, we operate open networks & platforms,
these are highly scalable and flexible, we test
and learn quickly. We have reduced the cost of development
and regularly launch new products and services
https://tomglover.fred.sensetecnic.com/api/ui/#/0

15. FACING UP TO REALITY

16. INDUSTRIAL
TECH AGE
TECHNOLOGY
LANDSCAPE
PROCESS
LANDSCAPE
DECISION
LANDSCAPE
● Focus on optimization
● Adoption of best practices
with very limited innovation
● Legacy & closed systems
● Limited scalability &
flexibility
● Lack of agility
● Expensive
● Limited focus on customer
experience
● Focus on systems integration
● Conformity over speed
● Early Adoption of Tech
● Prohibitively expensive
● Hierarchical decision making
● Limited use of data in decision
making
● Focus on transactional decisions
● Strictly hierarchical based on
siloed data and whim

17. INDUSTRIAL
TECH AGE
DIGITAL
AGE
TECHNOLOGY
LANDSCAPE
PROCESS
LANDSCAPE
DECISION
LANDSCAPE
● Focus on optimization
● Adoption of best practices
with very limited innovation
● Legacy & closed systems
● Limited scalability &
flexibility
● Lack of agility
● Expensive
● Limited focus on customer
experience
● Focus on systems integration
● Conformity over speed
● Early Adoption of Tech
● Prohibitively expensive
● Hierarchical decision making
● Limited use of data in decision
making
● Focus on transactional decisions
● Strictly hierarchical based on
siloed data and whim
● Customer engagement
driven
● Speed and flexibility are
key drivers
● Open networks & platforms
● Highly scalable & flexible
systems
● Rapidly decreasing cost
of tech
● Customer input driven
decisions across all levels
● Actionable insights based on
customer, context and
peripheral data

19. SEEKING
UNICORNS
FINDING
DINOSAURS

21. THANK YOU
For questions or suggestions:
RUTH HARRISON
rharrison@ThoughtWorks.com