3. ROLES AND FUNCTIONS OF
COMMUNICATORS
Maslog (2014) defines
communication as the
fabric that holds society
togerhter.
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4. POLITICAL ROLE
Communication is the means by
which information is provided to
the people. This information
serves as the basis for the
political decisions of leaders and
the public.
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6. ECONOMIC ROLE
Communication plays an important
role in the development of the
economy. One way is through
advertising. Through advertising,
people are informed of their needs
and wants as well as the products
available in the market to satisfy
these needs and wants.
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7. SOCIAL ROLE
Communication plays an integral
part in developing information and
popularizing practices, mass
media help shape national
culture.
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8. SOCIAL ROLE
Popular culture- Popular culture
of pop culture, is often referred to
as “mass culture” or “common
culture”. It is associated with
commercial culture and is
propagated through mass media.
It includes trends, memes,
images, and etc.
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10. JOURNALISM
Refers to gathering, reporting and
dissemination of news through
mass media.
Provide for society’s need for news
Citizens right to have access to fact
and opinion about public interest.
Importance to people’s welfare,
rights and duties as citizens
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11. JOURNALISM
Access to free information is
important to create a system of
checks and balances in the
functions of the government.
Government is accountable its
citizens in order for them to
participate in the political process
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12. JOURNALISM
•It is referred to the PRESS.
•Informer, interpreter,
instrument of the government
•Critic of the government and
advocate of public policy and
general watchdog.
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It is thought communication that a consensus among members of the society is formed
Without communication, people cannot agree on norms, behaviors, and rules for can they communication desires, needs, attitudes, and ideas –all of which lay foundation of a Society.
