1. www.saferinternet.org
The Insafe networkThe Insafe network

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30 Awareness Centres
29 Helplines
30 National Youth Panels
1 pan-EU Youth Panel
Promote a safe and responsible use of the internet
and mobile devices to young people.
A European project by nature

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Consortium of 31 education ministries
Works with 100,000+ schools in EU
Conducts 30+ projects for EC
Empowers citizens via ICT

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Insafe & EU Safer Internet programme
2009 to 2013 - €55 million on 4 key areas of action
1) ensuring public awareness
2) fighting against illegal content/tackling
harmful conduct online
3) promoting a safer online environment
4) establishing a knowledge base.

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An expanding networkAn expanding network
•Started in 2004 with 9 AC.
•Today, 30 AC in Europe and beyond – Iceland,
Norway and Russia.
•2010: year of transition. From 19 to 26 helplines.
•29 soon.
Existing helplines
Helplines in the process
of being set up

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Safer Internet DaySafer Internet Day
8 February 20118 February 2011
« It’s more than a game, it’s your
life »
SID committees in 35 non-EU countries

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What is a Safer Internet centre?What is a Safer Internet centre?
Helpline Hotline
Youth
panel
Info & practice sharing
Campaign implementation
Impact assessment
For report/take down
of illegal content
Consult young users to customise
campaigns, promote peer advocacy
Info & advice
to young people
(& parents/teachers
Co-funded by EC

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Sectors cooperating within Insafe?
Tertiary education Media Sector
Content providers Broadcasting
Government Rights Protection Sector
Telecom ISP

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A Systemic Approach
• Each element impacts the others within the network
• AC, HL, YP and HT work together towards the same
objective and constitute an organisation, the SIC.
• No seamless service possible without this cooperation.
• Within this system, Insafe’s role:
Facilitate and strengthen interactions.
Ensure a common framework of standards/principles.

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A Learning Community
• Learning from each other and building knowledge
together is central to the existence of the network.
• What Insafe does:
– facilitates innovation and collaboration through common
tools (online community), resources, monthly meetings (general
training meetings, specific clusters), regular bulletins;
– promotes knowledge-building and best practice transfer:
mentorship programmes, resources cluster meetings…
– enhances synergy and visibility;
– produces European added value.

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Online professional development

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Role of the Insafe coordinator
towards the Helplines
– provide knowledge-building support to keep helplines
updated with the latest news/trends
– ensure a seamless service by fostering the development of
common principles, standards and guidelines;
– track trends through helplines statistics in order to adapt
training to emerging needs and implement preventive
measures whenever possible;
– listen carefully to young helplines customers.

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Helplines at the frontline of
online safety issues
Heavy increase in the number of IT-related contacts (relationships,
bullying, threats…). See report The Children, BRIS and IT, 2010.

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The online dimension
What does that mean to be online?
• Use the power of the web 2.0 to provide additional
communication channels for children: email, chat, forum…
• Set up an attractive and informative website.
• Conduct innovative communication campaigns (e.g.
organisation of competitions on video sharing platforms, presence
on SNS).
Create online tools (e.g. interactive
and participative platform on video
games in France with tests & advice)

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Challenges
New threats have emerged and need to be
addressed:
Misuse of pictures/videos: 35 hours of video
uploaded each minute to YouTube, 73% of
under 2 year-olds have a digital presence in
EU5 (UK, France, Germany, Italy & Spain)
Sexting
Privacy / data protection on SNS

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Concluding remarks
• No single approach relying on a single set of actors
can address the challenge in the evolving
environment that is the internet.
• Internet = system for change and response,
feedback and transformation.
To ensure real impact Insafe evolves along with the
internet, meeting new trends and incorporating new
practices within a learning community.

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Thank you for your attention
For further information contact
Benedicte.Clouet@eun.org
www.saferinternet.org
www.europeanschoolnet.org