The document discusses the potential market for a digital history education platform called Hstry. It notes that students currently use outdated textbooks that are 7-10 years old. There is growing demand for tablets in UK classrooms and interest from teachers to replace textbooks with apps. A pilot of Hstry's interactive timelines was well-received by students. The founders aim to bring history, social media and digital publishing together on Hstry's subscription-based platform. Their product roadmap includes expanding content, securing funding, and entering new markets like the US.

4. Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in
London! #GreatSmog

5. Rumours that there are more deaths linked to this
smog than the influenza outbreak of 1918.
#GreatSmog
Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in
London! #GreatSmog

6. Apparently oil could provide a cleaner
alternative to coal in the future. Let's hope this
is true! #GreatSmog
Rumours that there are more deaths linked to this
smog than the influenza outbreak of 1918.
#GreatSmog
Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in
London!

7. 422 TWEETS
Apparently oil could provide a cleaner
alternative to coal in the future. Let's hope this
is true! #GreatSmog
Rumours that there are more deaths linked to
this smog than the influenza outbreak of 1918.
#GreatSmog
Rude awakening - a bit of fog! To be expected.
Don't know how we live with this everyday in

8. 1,5 MILLION PEOPLE
422 TWEETS
Apparently oil could provide a cleaner
alternative to coal in the future. Let's hope this
is true! #GreatSmog
Rumours that there are more deaths linked to
this smog than the influenza outbreak of 1918.
#GreatSmog

10. Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53

11. Tenzing just saved my life with his quick action he knew what needed to be done straightaway
#Everest53
Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53

12. Well, we knocked the bastard off! #Everest53
Tenzing just saved my life with his quick action he knew what needed to be done straightaway
#Everest53
Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53

13. 1,121 TWEETS
Well, we knocked the bastard off! #Everest53
Tenzing just saved my life with his quick action he knew what needed to be done straightaway
#Everest53
Camp exactly where Swiss were last year - few
flat spots for tents, rocks all over. Not ideal but
idyllic, like Switzerland! LOL #Everest53

14. 1,7 MILLION PEOPLE
1,121 TWEETS
Well, we knocked the bastard off! #Everest53
Tenzing just saved my life with his quick action he knew what needed to be done straightaway
#Everest53

15. VISION
Changing the way the world views history.

18. STUDENTS ARE USING TEXTBOOKS WHICH ARE 7-10 YEARS OLD

24. MARKET FOR UK TEXTBOOKS
KEY STAGE I-V
UK Students pay
GBP 40+/YEAR
for Textbooks
encyclopedia
britannica
WENT OUT OF PRINT
PEARSON – THROUGH
THEIR SUB-DIVISION
EDEXCEL DOMINATE
NEW HISTORY
CURRICULUM (sept
THE MARKET
2014)
major initiatives students using
underway to get
FIBER
books that are
and other high-speed
BROADBAND
into schools
7-10 years old

25. MARKET FOR TABLETS IN UK
SCHOOLS
TEACHERS EXPECT
APPS TO REPLACE
HISTORY TEXTBOOKS

26. MARKET FOR TABLETS IN UK
SCHOOLS
TEACHERS EXPECT
APPS TO REPLACE
HISTORY TEXTBOOKS
TABLETS AMONG ALL EDUCATIONAL
COMPUTER SERVICES WILL RISE TO
55% IN 2020

27. MARKET FOR TABLETS IN UK
SCHOOLS
TEACHERS EXPECT
APPS TO REPLACE
HISTORY TEXTBOOKS
Tablet Adoption in
UK CLASSROOMS:
2013 – 260,000
2014 – 600,000
2015 – 1,800,000
TABLETS AMONG ALL EDUCATIONAL
COMPUTER SERVICES WILL RISE TO
55% IN 2020

28. SMART US MARKET
ALLOWS TEACHERS
TO CUSTOMIZE
STUDENT LEARNING
29%
INSTANT UPDATES
FOR NEW INFORMATION
of
US ADULTS
A 4GB TABLET
OWN A TABLET
3500 E-BOOKS OR E-READER
can be filled with
STUDENTS STUDYING
with an IPAD version
of a TEXTBOOK score
20% HIGHER
on standardized tests

29. MARKET FOR US TEXTBOOKS
US STUDENTS PAY
USD 120/YEAR
FOR HISTORY TEXTBOOKS
K-12 publishing is a
USD 8 BN
business
McGraw-Hill, Pearson, and
Houghton Mifflin own
85% OF THIS MARKET

30. MOBILE LEARNING

31. MISSION
brings history, social
media, and digital
publishing together.

32. MISSION
brings history, social
media, and digital
publishing together.
accurate historical timelines
with first hand accounts,
photographs and videos.

33. MISSION
brings history, social
media, and digital
publishing together.
content formatted for
social media and tailored
for education market.
accurate historical timelines
with first hand accounts,
photographs and videos.

34. HSTRY.ORG
SUBSCRIPTION-BASED
PLATFORM FOR
EDUCATION
INTERACTIVE SOCIAL
TIMELINES OF MAJOR
HISTORICAL EVENTS

35. Benefits for a classroom
VISUAL THINKING
& LEARNING
THE CLOUD
creativity
INTERACTIVITY
+
INDEPENDENT
LEARNING
PRODUCTIVITY
AND
COLLABORATION
INFORMATION
GATHERING &
UNDERSTANDING

36. SCHOOL PILOT
40
STUDENTS (aged
between 13-16)
#GreatSmog
Timeline
2hr. classes
Julian Davies,
Head of History
“The timeline was
a success and my
students enjoyed
it.”
88% OF KIDS
PREFERED USING
HSTRY THAN THEIR
STANDARD
TEXTBOOK
KINGSTON GRAMMAR SCHOOL
LONDON, UK – JUNE 2013
Students rated
the timeline
8/10
98% OF
STUDENTS FOUND
THE TIMELINE
HELPFUL

38. PRICING MODEL
SCHOOLS
1-25 users
750€ /yr
30€ per student
26-50 users
1350€ /yr
27€ per student
51-100 users
2500€ /yr
25€ per student
101-500 users
11000€ /yr
22€ per student
501-1000 users
20000€ /yr
20€ per student
1001-2000 users 35000€ /yr
17,50€ per student
Note – a 15% commission will be taken by the Sales Manager

39. CONTENT STRATEGY
EDITORS
HISTORY BUFFS
HSTRYTHONS
UNIVERSITY & ACADEMICS

40. PRODUCT ROADMAP
YEAR 1
CONDUCT MORE PILOTS
BUILD UP CONTENT
MARKETING & BRANDING
SEED FUNDING ROUND
YEAR 3
US MARKET ENTRY
App and e-book sales
YEAR 2
FIRST EDUCATION SALES - UK
CLOSE SERIES A ROUND

41. FOUNDERS
THOMAS KETCHELL
BA in History
Masters in Business and Development
Enviro project management in Kenya
Enviro social media in China

42. FOUNDERS
THOMAS KETCHELL
History Graduate
Masters in Business & Development
STEVEN CHIU
Co-founder of largest China job website
CEO of on- and offline education co.
Biz Dev and Internet for The Economist
Founder of digital media agency

43. FOUNDERS
THOMAS KETCHELL
History Graduate
Masters in Business & Development
STEVEN CHIU
Co-Founder of Zhaopin.com
CEO of education companies
YORAN BRONDSEMA
BSc and Masters in Computer Science
8 years full-stack web developer
Freelance and digital agency experience

44. COLLABORATIONS
PIC PIC APP
Exclusive iOS app which combines photo-sharing with
augmented reality. Send your cute bird all over the world!
www.picpicapp.com
CLIMATE ACTION
One of the largest environmental pages and community
on Facebook mainly based in South-East Asia.
www.facebook.com/climateaction

45. HEADCOUNT
SALES TEAM TO
SIGN ON
EDUCATIONAL
INSTITUTIONS
EDITORS
OVERSEE
QUALITY OF
CONTENT
COMMUNITY
MANAGER
TO HELP WITH BRANDING
SMALL TECHNOLOGY
TEAM TO HELP CTO
DEVELOP/OPTIMIZE
PRODUCT
HSTRYTHONS
HISTORY STUDENTS AND
FANS ADD
EDITORIAL CONTENT
founders handle
overall editorial,
marketing, sales,
partnerships

46. THANK YOU
@HstryOrg
@TomKetch
www.hstry.org