Mobile devices accounted for 55% of Internet usage by applications in the United States in January 2014. The mobile platform engages distributed data, often cloud-based, to interact with users. This presentation discusses use cases of how organizations are combining semantic technology and mobility to extend the reach of their applications to their mobile-enabled workforce and customers.

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Mobile Semantic Technology
SPEAKER:
Thomas Kelly, Practice Director
Semantic Technology Center of Excellence
Enterprise Information Management
Cognizant Technology Solutions, Inc.

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Agenda
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BUSINESS CASE FOR THE MOBILE PLATFORM
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ARCHITECTURE MODELS
2
USE CASES
3

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http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536/
Nearly 150M of the Android smartphones shipped in 2Q2014 cost less than $2001
1IDC Worldwide Mobile Phone Tracker, August 14,2014

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Mobile devices accounted for 55% of Internet usage by applications in the United States in January 2014
http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/

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Across the world, people check their Android phones an average of 125 times every day -- Google IO 2014
http://gigaom.com/2014/06/25/android-wear-is-a-contextually-aware-phone-remote-on-your-wrist/

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Your Mobile Device is Becoming the Hub for Your Personal Interactions
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Home
Health
Auto
Banking and Payments
Business
Interests

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Rapid Growth in Performance is Transforming Mobile Apps
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149
206
400
406
815
1275
1844
2362
2820
0
500
1000
1500
2000
2500
3000
3500
4000
Jun 2009
Jun 2010
May 2011
Oct 2011
May 2012
Sep 2012
Apr 2013
Sep 2013
Apr 2014
Mobile Phones
Geekbench Geek Score
http://www.primatelabs.com
Samsung Galaxy S II
Samsung Galaxy S III
Samsung Galaxy S4
Samsung Galaxy S5
Apple iPhone 3GS
Apple iPhone 4
Apple iPhone 4S
Apple iPhone 5
Apple iPhone 5S
15 times more powerful than the 1976 Cray supercomputer1
1Age of Context, Robert Scoble and Shel Israel

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495
483
1403
947
2467
2751
4700
5282
0
1000
2000
3000
4000
5000
6000
7000
Mar 2011
May 2012
Sep 2012
Jul 2013
Oct 2013
Oct 2013
Oct 2013
Jun 2014
Tablets
Rapid Growth in Performance is Transforming Mobile Apps
8
Geekbench Geek Score
http://www.primatelabs.com
Apple
iPad Air
Apple
iPad 4
Apple iPad 2
Samsung Galaxy Tab 2
Samsung Galaxy Tab 3
Amazon
Kindle
Fire HDX
Microsoft Surface Pro 2
Microsoft Surface Pro 3
Nearly 5x Performance Improvement
in 2 ½ Years on the iPad Platform

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Agenda
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BUSINESS CASE FOR THE MOBILE PLATFORM
1
ARCHITECTURE MODELS
2
USE CASES
3

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Mobile Semantic Technology Architecture Models
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App Client
Mobile App Layer
Server App Layer
Semantic Tech Layer
Database Layer
Mobile Device
Server Environment
Semantic Client
Application Layer
Semantic Tech Layer
Database Layer
Mobile Device
Server Environment
Standalone Mobile App
Application Layer
Semantic Tech Layer
Database Layer
Mobile Device
Linked Mobile App
Semantic Tech Layer
Database Layer
Linked Data Environment

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App Client Architecture Model
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App Client
Mobile App Layer
Server App Layer
Semantic Tech Layer
Database Layer
Mobile Device
Server Environment
Benefits
•“Mobilize” a client/server app
•Robust commercial product support for semantic technology capabilities on the server platform
Challenges
•Doesn’t deliver semantic functionality to the mobile device
•Data access is controlled by the server. (Server App Layer decides which semantic databases to access)
•Requires “always connected” network
•App performance affected by network performance

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Semantic Client Architecture Model
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Semantic Client
Application Layer
Semantic Tech Layer
Database Layer
Mobile Device
Server Environment
Benefits
•Executes semantic queries through the server environment
•Can query semantic data from multiple servers
•Robust commercial product support for semantic technology capabilities on the server platform
Challenges
•Requires “always connected” network
•App performance affected by network performance

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Standalone Mobile Semantic App Architecture Model
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Standalone Mobile App
Application Layer
Semantic Tech Layer
Database Layer
Mobile Device
Benefits
•The data is local to the mobile device
•Does not require a network connection to operate
Challenges
•Limited commercial product support for semantic technology capabilities on the mobile platform

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Mobile Semantic Technology Architecture Models
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Application Layer
Semantic Tech Layer
Database Layer
Mobile Device
Linked Mobile App
Semantic Tech Layer
Database Layer
Linked Data Environment
Benefits
•Some data is local to the mobile device
•Queries that reference external data are processed through URI links to one or more linked data resource platforms
•Can query semantic data from multiple servers
Challenges
•Requires “always connected” network for transactions that require access to off-device data
•App performance, when querying off-device data, is affected by network performance
•Limited commercial product support for semantic technology capabilities on the mobile platform

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Agenda
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BUSINESS CASE FOR THE MOBILE PLATFORM
1
ARCHITECTURE MODELS
2
USE CASES
3

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Sample Mobile App – Pharma Clinical Trial Analytics
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•Monitors Competitive Data for Pharma Clinical Trials in Process
•App Client Architecture Model
•HTML5-based Visualization of Dashboards, Reports, and Charts
•Integrates Public, Purchased, and Internal Data
•Natural Language (NLP) Analysis of Professional Literature
•Ontology Model-based Data Integration, with Rapid Onboarding of New Data

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Sample Mobile App – Hospital Supply Rep
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Skyland Children’s Hospital 1123 Hillcrest Drive Washington, DC
Primary Contact
Silas Monroe, M.D.
Account Diagnostic
Aug 20, 2014 -- As the Affordable Care Act takes effect and healthcare shifts from a fee-for-service based model to a value-based one, leading hospitals and

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Sample Mobile App – Hospital Supply Rep
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Hospital Supply Mobile App
SPARQL Access Point
Ontology Model
R2RML Mappings
CRM System
Sales Mgmt
Order / Inventory
Newsfeed to RDF Mapping
Benefits
•Fast integration of federated data and public data
•No data mart required just to manage data integration
Challenges
•No traditional end-user reporting tool supported unless RDF-to- relational mapping employed
Semantic Client Architecture Model

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Our Digital Senses will Augment Our Perception of and Connection to the World Around Us

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We Interact with our Environment Better When We Understand the Context of that Environment
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Street Fair until 5PM
Don’t Forget Anniversary Present
Prescription is ready

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•Notify user
•Recommend take umbrella
•Notify user
•Recommend take umbrella
Semantic Technology provides Key Features to Deliver Context-Aware Mobile Apps
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Signal Detection
Event Recognition
Situation Identification
Response Protocol
The barometric pressure is 29.8
The last three readings have been declining
Rain storm is probable
GPS location is …
At home
Rain storm is probable
<at home>
GPS location is …
Not at home
Rain storm is probable <not at home>
•Notify user
•Recommend get/stay indoors

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Semantic Technology provides Key Features to Deliver Context-Aware Mobile Apps
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Signal Detection
Event Recognition
Situation Identification
Response Protocol
•Geospatial
•RFID
•Bluetooth
•NFC
•Email
•Date / Time
•Local Weather
•Push Notification
•Landmark / Signage Recognition
•News Alert
•When I’m near a store, show me my shopping list for that store
•When I enter a store
•Show me the balance on my store charge account
•Signal the store that I’m interested in the following categories of offers…
•When I look at a product, show me competitors’ pricing
•Notify User
•Recommend <something>
•Log Event
•Display Card
•Transmit Signal
•Send Email
•Proximity
•Value Change
•Interest Event

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Wearable Technology – Google Glass
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One-fifth of the bankers surveyed said they were interested in offering mobile banking apps that work with Google Glass.
"I want all the tellers and front end staff to be using Google Glass.“
Bankers are … waiting for consumer adoption to pick up before building mobile banking apps for [Google Glass].
American Banker, April 24, 2014
Banking
[Indiana University Health surgeon] Szotek and his team used the [Google Glass] technology earlier this year to remove a rare tumor from an Indiana man. Google Glass' voice command capabilities allowed him to view medical records during the four-hour procedure without having to take his hands or eyes off the patient. He says the device can make surgeries safer and more efficient.
Inside Indiana Business, April 12, 2014
Healthcare

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Questions?

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Thank you!
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Speaker
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Thomas (Tom) Kelly Practice Director, Enterprise Information Management, Cognizant Thomas Kelly is a Director in Cognizant’s Enterprise Information Management (EIM) Practice and heads its Semantic Technology Center of Excellence, a technology specialty of Cognizant Business Consulting (CBC). He has 20-plus years of technology consulting experience in leading data warehousing, business intelligence and big data projects, focused primarily on the life sciences and healthcare industries. Tom can be reached at Thomas.Kelly@cognizant.com.
For more information, check out our website at www.smartEIM.com