Collections: Pinterest for the Enterprise
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Collections is the name of Accenture's enterprise social bookmarking tool, inspired by Pinterest, for the purposes of knowledge sharing and collaboration among employees (patent pending). This presentation was given at a conference, and the slides were used to help explain the business drivers, critical success factors, impact and lessons learned. A live demo was also conducted (selected screenshots included in the appendix).
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Collections: Pinterest for the Enterprise
- 2. Copyright © Accenture. All rights reserved. 400,000 employees, 120 countries, 40 industries $32.9 Billion in Revenue 94 of the Fortune Global 100 FORTUNE’s “World’s Most Admired” (x14 yrs running) Global Most Admired Knowledge Enterprise (x19 yrs) Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations.
- 3. Copyright © Accenture. All rights reserved. Good content can be hard to find.
- 4. Copyright © Accenture. All rights reserved.
- 5. Copyright © Accenture. All rights reserved.
- 6. Copyright © Accenture. All rights reserved.
- 7. Copyright © Accenture. All rights reserved. Could Pinterest help? Crowdsourced curation Easy administration Easy on the eyes
- 8. Collections Promo Video Copyright © Accenture. All rights reserved. https://www.youtube.com/watch?v=qH6UrLXUi7E
- 9. Copyright © Accenture. All rights reserved. Let’s see it in action… (Live Demo)
- 10. Collections by the Numbers… Copyright © Accenture. All rights reserved. 230,000 65 14,000 130,000 1,750,000 80% 67 63 Users Countries Collections Items Item views Updated in last quarter NPS of Collections NPS of the iPhone
- 11. What People Are Saying… Copyright © Accenture. All rights reserved. How likely is it that you would recommend Collections to a colleague? Quotes from our people… • I just love Collections. They are awesome! • They’re changing the way we manage content. • Collections make it easier to find content. • Leadership was extremely pleased… you’re helping us look like rockstars! • Highly used by our executives. • Easy to build, even easier to maintain. • I love it for the time it takes to master – exactly ONE minute! • We should be thinking about how we can take this to clients.
- 12. People have embraced Collections Copyright © Accenture. All rights reserved. The Essentials Sales and/or delivery essentials Onboarding – key resources for new people Useful content around a personal or professional interest The List A list of people A list of clients A list of vendors or technologies The Newsletter External news articles The best new content Repository of past communications Submit your best videos, most shared wins!The Contest The Event …workshop …webcast Key materials from a conference…
- 13. Biggest challenge: quality and noise Copyright © Accenture. All rights reserved. Broken link notifications Monthly clean-up processes • Official designations • Empty • Outdated and unused • Poorly named Search • Boost official Collections • Hide small Collections
- 14. Copyright © Accenture. All rights reserved. Questions?
- 15. APPENDIX: SELECTED SCREENSHOTS Copyright © Accenture. All rights reserved.
- 16. Copyright © Accenture. All rights reserved.
- 17. Copyright © Accenture. All rights reserved. Copyright © Accenture. All rights reserved.
- 18. Copyright © Accenture. All rights reserved. Copyright © Accenture. All rights reserved.
- 19. Copyright © Accenture. All rights reserved.
- 20. Copyright © Accenture. All rights reserved. Copyright © Accenture. All rights reserved.
- 21. Copyright © Accenture. All rights reserved. Copyright © Accenture. All rights reserved.
- 22. Copyright © Accenture. All rights reserved.
- 23. Copyright © Accenture. All rights reserved.
- 24. Copyright © Accenture. All rights reserved. Copyright © Accenture. All rights reserved.
- 25. Copyright © Accenture. All rights reserved. Copyright © Accenture. All rights reserved.
- 26. Copyright © Accenture. All rights reserved. Dashboard Big Brother
Hinweis der Redaktion
- Business drivers. About Accenture. Live demo of A3 (main portion). Results. Governance.
- Large consulting company. 400K, global, every major industry, primarily large organizations. We tell our clients – best of Accenture. Ability to leverage our people’s collective experiences, expertise, insights – through high quality content.
- People want good content (latest PoV, sales materials) …but it’s very hard to find. We try to make this content findable … by putting it in an ugly blue link farm on our intranet with a bad user experience and even worse performance. And the only way someone is going to find this content is if they know this site exists, visit it, and have the patience to read through it. Even worse, sometimes the content is not even on this page – it might be sitting on someone’s hard drive or in an email or their browser bookmarks. People want good knowledge and information, but it’s very hard to find. The information is not “available”, or It’s available, but bad UX (“link farms”) or bad search gets in the way Experts overwhelmed with requests for knowledge
- The other way, of course, is search. To answer your first question, no, this is not Google. People kept asking us for Google, and we kept telling them “no, you don’t actually want Google” and they kept telling us “yes, we do actually want Google” so finally we made our search look like Google. The problem, as you all know, is that Larry’s PageRank algorithm doesn’t work very well in a corporate intranet. So when you search for, say, intranet design – the 84,000 results you get now becomes a problem.
- This search doesn’t tell you what is the most referenced, visited, or authoritative result. All it tells you is that the words intranet design appear prominently in the content. How do I find the needles in this haystack of 84,000? Do I just start clicking on these one by one? I wish someone would have hand-picked the best stuff for me. And that’s the definition of curation.
- Human curation is critical. The ability for a human being to look at a piece of content and say “this is good and relevant” for the benefit of others – is not going away. But who has the resources to hire thousands of new curators? Accenture certainly doesn’t, in fact as we’ve grown, the # of content curators we hire has actually DEcreased significantly.
- But what if – the curators are already there? The idea of course, is can we crowdsource it. Many of our people spend a lot of time hand-picking content. What if we could get them to do that somewhere else besides their browser or email or hard drive – in a way that could be shared. Even if only a small percent did it, many could benefit. If we did this, we knew the user experience and the value proposition would have to be very compelling. Taking a consumer app into the enterprise is risky. To get people to change their behaviors, it would have to be so easy to use and provide additional benefits over what they do today. How do we sell this to our people? Can “Collections” help solve the problem? Collections are a hand-picked set of “best”, vetted links, easy to create and maintain, visually attractive, accessible from any device. Crowdsourced curation Almost everybody spends time locating and saving “bookmarks”/”favorites”. We are harnessing this effort and making “publicly” available to all employees. Easy administration, easy on the eyes No html knowledge is needed. No custom websites are needed. Just use Collections and add links; we’ll take care of the visual presentation.
- https://www.youtube.com/watch?v=qH6UrLXUi7E&feature=youtu.be
- A little more than 10% of these embedded across our internal sites. Of the 130K items, half are external URLs – meaning we are bringing/curating external resources into our internal systems 5K public, 1600 embedded. Beta Oct 2014, launch early spring 2015. Sep 2015: 60K users, 62 countries, 7K collections, 60K items, 20K follow, 500K views, 75% updated in last quarter
- 95% Satsified or Very Satisfied. 92% say it adds good or excellent value. 100% said it adds at least moderate value.
- don't have control usage - people will spontaneously go above and beyond what the designers had in mind.
- A little more than 10% of these embedded across our internal sites. Of the 130K items, half are external URLs – meaning we are bringing/curating external resources into our internal systems 5K public, 1600 embedded. Beta Oct 2014, launch early spring 2015. Sep 2015: 60K users, 62 countries, 7K collections, 60K items, 20K follow, 500K views, 75% updated in last quarter
- Enterprise systems are poorly designed (we are no exception). And if there’s 1 thing you should take away: design matters. User experience makes a difference. Not easy to get right, but it makes an impact.