Our customers use Basebuilder campaigns to activate anonymous consumers to register for email newsletters, and to create rich consenting customer profiles.

1. Basebuilder ● Thomas Hess ● GM North America ● thomas.hess@basebuilder.ca ● M 289 983 0922 ● www.basebuilder.com
How to Convert
Anonymous Consumers
to Rich Consenting
Customer Profiles

2. Email Registrations
A strong email database is a long-term marketing asset which
can be used repeatedly, at very low cost, to generate revenue.
Our customers use Basebuilder campaigns to
activate anonymous consumers to register for email newsletters,
and to create rich consenting customer profiles.
We achieve up to 30% conversion rates* for retailers and brands,
and we work on a performance-based fee per registration.
*: 30% conversion rate achieved in 2015 for department store chain CASA, in France and
Belgium. 100,000 email addresses from 340,000 in-store visitors. Campaign flow:
https://vimeo.com/121115850
Case studies: www.basebuilder.ca/cases

3. Campaign Flow
Customers
receive voucher
in-pack or at
cash register
Activation to
participate in
the online
campaign
• Registration
• Profiling through
incentive-based questions
• Receive incentives, prizes
Measurable results,
performance-based
payment.

4. Guaranteed Results
9 years of experience in conversion campaigns has allowed us to
optimize our campaign flows and develop a strong technology platform.
Conversion
 Conversion rates to registered participant: 8% to 30%.
 8% is the minimum. Higher rates possible with
good in-store management (handing out vouchers) and prizes.
Data Quality
 Campaigns capture data of customers who have given consent,
ensuring effective engagement efforts.
 Average open rate of first e-newsletter: 45% to 65%

5. Measurable Results
Profiling information
 gender
 age
 location, etc.
Real-time results per location:
 identify location-specific
opportunities
 improve conversion rates

6. Full - Service
Service includes:
 Design, production, distribution of vouchers to locations
 Creation and maintenance responsive campaign site
 Real-time connection with your CRM allows for
• enriching of existing customer profiles
• separate campaign flows for existing segments
 Real-time dashboard for conversion tracking per store
 Project management, coordination, reporting
 First line support for store managers and customers
Client is responsible for:
 Handing out the vouchers at the location

7. Why Basebuilder
 Full service means minimal internal resources required
 Performance-based payment: agreed-upon fee per participant
 Conversion rates 8% to 30%
 Fast turnaround: live in 5 to 8 weeks
 Real-time connection with your CRM
 Real-time dashboard for conversion tracking per store
 Solid technical platform ensures scalability, fraud detection, CASL
compliance etc.
 9 years experience in delivering conversion campaigns for
large retailers in Europe: C&A, V&D, Hunkemöller, Ikea, La Place

8. Bart Smit toys (www.bartsmit.com)
1,500,000 vouchers
distributed in 235 stores
 360,500 registrations
 325,000 new email accounts
 64,000 web visits
 68,000 Facebook Likes

9. LaPlace Restaurants (www.laplace.com)
4M vouchers
distributed in 263 restaurants
 623,683 registrations
 412,000 new email accounts

10. WE Fashion (www.wefashion.com)
840,000 vouchers
distributed in 146 stores
 174,000 registrations
 125,000 new email accounts
 117,000 unique web visitors
 844 direct sales: $75,000

11. Department Store V&D (www.vd.nl)
7.2M vouchers
distributed in 63 stores
 725,000 registrations
 623,500 new email accounts

12. A Product of Clansman BV, The Netherlands
Clansman supports clients to develop 1-to-1 engagement with
consumers using turn-key marketing solutions offered on a
performance-based fee.
Clansman is a market leader in online activation and acquisition, with
clients in Retail, Travel, Restaurants and FMCG such as: Beiersdorf,
C&A, Douwe Egberts, Expedia, HEMA, Hunkemöller, Macintosh Retail
Group, Renault, Rituals Cosmetics, Sony, Thomas Cook, V&D.
The company was established in 2007, and employs 30 specialists in
Utrecht, The Netherlands. We operate throughout Europe and are
rolling out in North America.
We are the proud recipient of Deloitte’s Technology Fast50 Awards
from 2010 to 2014, and the 2014 High Growth Award of Rabobank /
Grant Thornton.

13. Basebuilder ● Thomas Hess ● GM North America ● thomas.hess@basebuilder.ca ● M 289 983 0922 ● www.basebuilder.com
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