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Wow! I Guess Customers Are Like Honeybees
by Amal | on May 9, 2012
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Wow! I Guess Customers Are Like Honeybees
Over the last few years I adapted a mindset to read more, not for the sake of reading but to do
a better job of mentally messaging my mind and to developing a perspective with happenings
across a wide spectrum of subjects and topics. That in itself is a major step for me being that I
was never a diligent reader, something really needed to trigger my attention before I’d consider
taking that step.
While reading the latest edition of Forbes magazine I came across a section that caught my
attention. It stated 72% of Middle Market Companies Expect to Grow Revenues Over Go Daddy!
the Next Two Years. Really? 72% seems extremely high, sounds like an aggressive figure
based on the economy over the last 8-10 years. So I bit, I went to my computer and uploaded
the entire Forbes Insights “Inspired For Growth” informational book. But before diving head first I
had to verify what a “Middle Market Company” actually is.
According to Wikipedia, Middle market companies are those with revenues generally between
US$100 million and $1 billion per year. Others have defined it those businesses with revenue in
the $5 million to $1 billion range.[1]Initial research conducted by the National Center for the
Middle Market has shown that the U.S. middle market is made up of almost 200,000 companies
with annual revenues between $10 million and $1 billion, as of October 2011. Not the best
explanation but I have a better idea.
So as the reading goes I notice the section entitled,”Customers are like honeybees” by Don
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2. Peppers, founding partner, Peppers & Rogers Group. My appreciation for the question & answer
grew while reading because I agreed in totality, so I thought it would be good to share some Live Debt Free!
excerpts & maybe you’ll likely feel the same.
Customers are like honeybees
What do you mean when you talk about improving the customer experience? The
customer experience is the sum of every single interaction or interchange, whether
that’s a web visit or mobile application, visiting your storefront or a distributor, using your
product or service, phoning for customer service – or increasingly, even when viewing or
authoring content about your company on social media. Customers don’t make
distinctions – they view any interaction within the scope of their total relationship. So
businesses need to do their utmost to optimize the customer experience and prevent
simple missteps that can harm these relationships.
What should midsize companies do to improve the customer
experience? The single most important thing you can do is develop an employee culture where
the central mission is doing what’s right for the customer.
Is there any other aspect of managing the customer experience
you’d like to emphasize? The advent of social media is something that can’t be ignored. Think
about this: when a honeybee finds a food source, a flower, he goes back to the hive Posts
and does a waggle dance. That dance is very sophisticated and it tells others in the hive
about not only the direction of a food source, but also its distance and quality. With social media UUhhhmmm, Is It Me But Are These Artist
becoming more prevalent, companies will have to do a lot more to ensure a consistently Trying To Tell Us Something In Their Songs?
positive customer experience. Otherwise, a lot fewer bees will come.
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Companies should require better treatment of the honeybees A Wedding? I Have The Perfect Accessory
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This entry was posted in Empower Network
Tags: customer, customer service, honeybee, improvements, middle market
companies
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About The Author: Amal
A former latchkey kid leading to being INDEPENDENT, self-reliant, DEDICATED
follow er in my belief, FATHER of 3 men, HUSBAND, somew hat EDUCATED, filled
w ith HOPE, GRATEFUL for life, HUNGRY for SUCCESS, alw ays w illing to give a
helping hand, community facilitator, school board member, experienced in various
industries, ENTREPRENEUR and a MAN STILL ON THE GRIND.
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