Digital magazine, Cultural Weekly, wanted a responsive site for culture vultures on the move.

1. Creative Communications
CULTURAL WEEKLY CASE STUDY

2. Our Challenge
Cultural Weekly celebrates everything to do with current culture. Whether it’s film, TV, poetry, theatre or art, they aren’t picky. They love it all. It’s no surprise that they draw a very loyal and expanding readership. Covering all areas of the arts, there’s bound to be a big audience. Only, there was a problem. Cultural Weekly was a website that was just not looking as hip and modern as the topics they cover. Enter Crowd. We’ve worked with Cultural Weekly’s founder, Adam Leipzig, on his own website. He was confident that we’d do a good job. A big problem was that their readers weren’t as engaged as they wanted them to be. Subscribers struggled to read the articles when shrunk to a smaller screen, a problem when using a smartphone or tablet. It also made it difficult to interact in the comments section while on the move.
Our Solution
We’ve given Cultural Weekly a whole new makeover. From a new logo design for the header to the font in the footer, we’ve brought a fresh and sophisticated look for the culture buffs.
CASE STUDY
CULTURAL WEEKLY
A new banner ad system makes it easier to know what’s on the page with ease. The result keeps the page design minimalistic but with enough detail for the readers to get an idea of what’s what. It’s important for Cultural Weekly’s subscribers to interact with the writers – and not just by reading alone. A new commenting system allows subscribers to discuss and debate the articles – and we went to the trouble of importing previous comments across.
The Results
Cultural Weekly is experiencing its largest period of growth ever, which its Publisher, Adam Leipzig, directly attributes to Crowd’s work. The results have been truly incredible, with 50% or better growth in most key metrics when analyzing January to June data year-over-year.
YEAR
2013
59,624
93,183
7,891
45,044
93,054
1,315
12,140
74,674
143,276
2,023
2014
TOTAL VISITS
UNIQUE VISITS
PAGE VIEWS
ENGAGED VISITS PER MONTH
ENGAGED

3. CROWD, UK
T: +44 (0)1202 853664
E: results@thisiscrowd.com
Bournemouth
The Enterprise Pavilion
Wallisdown
Poole
Dorset
BH12 5HH
London
145-157 St. John Street
Clerkenwell
London
EC1V 4PW
CROWD, UAE
T: +971 (0) 4 446 2034
E: results@thisiscrowd.com
Dubai
A1-07 Empire Heights
Podium Level
Business Bay
Dubai 124584
UAE
CROWD, USA
T: +1 408 638 7818
E: results@thisiscrowd.com
San Fransisco
425 2nd St #100
San Francisco
CA
94107
USA
LET US HELP
BUILD YOUR CROWD
thisiscrowd.com