This presentation focus on mobile search, but also touch on the mobile web landscape in Belgium. Presented by Nicholas Corrochano y Anton from Fastbridge during the Reprise Media Think Search workshop in Brussels on February 17, 2011.

1. Mobile search – Nicolas Corrochano y Anton Digital StrategyDirector Initiative – UM – Brand Connection - FastBridge

5. Mobile web landscape in

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10. Mobile web landscape in Mobile web landscape in Source : Rossel Advertising OS Market in Belgium - May 2010

11. Not reallysurprising.

12. Mobile web landscape in When do Belgians surf ? on

13. Mobile web landscape in Source : Sanoma Magazines Belgium 2010

15. Internalstudy (Futures 2010)

18. Mobile web landscape in 5existing Business Models + Display bannering Mobile website SMS & E-mail Voice Deposit Applications

19. Mobile web landscape in 2 newBusiness Models are coming Geolocalisation Mobile Search

20. Concretely ?

24. Suite of mobile (search) advertising solutions

25. Suite of mobile advertising (search) solution.

28. Belgian local search ?

30. Mobile web landscape in iAd Apple becomes a publisher « You now have a dynamic and powerful new way to bringsight, sound, motion, and emotion to adswithinyourappusingiAdrich media ads. UserscaninteractwithiAdrich media adswithouthaving to leavetheirapp. The iAd Network offersyou a new source of revenue, Apple sells and serves the ads and youreceive 60 percent of the advertising revenue generated » Steve jobs

31. Mobile web landscape in iAd Apple gives mobile advertising a new face

32. Thankyou. Nicolas Corrochano y Anton Digital strategydirectorInitiative – UM – Brand Connection - FastBridge Nicolas.corrochano@fastbridge.be Mobile: +32 479 32 18 16 Twitter me: elnicolas