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The brand experience agency
that says no to recipes.
Find out below
who we are and what we are not,
what we think, what we do, how we’re doing it
and especially how we’re doing it 'wow'.
3   NON - Brand Experience Agency.     Think NON / 2012




NON is focused on design and
                                       NON                         SERVICES
                                       Design studio               Corporate design

innovation. We like to question
                                       http://ThinkNON.com         Packaging
                                                                   Digital experiences
                                       ANTWERP

everything and solve challenges        Matenstraat 214
                                       B-2845 Niel-Waterfront
                                                                   KEY CLIENTS (SELECTED)
                                                                   Petrocart, Laboratoires Biostase,
throughout design thinking.            Belgium
                                       Antwerp@ThinkNON.com
                                                                   Revela, Expert Network, Printco,
                                                                   Tricorp, Jupiter City Mall, Expoll,
Identifying new ways to serve          Phone +32 (32) 130 383      Rivium Galeria Mall, Select Group/
                                                                   Marriott Hotels, OSF Global Services,
and support people by uncovering
                                       IASI
                                                                   International Assessment and
                                       Str. Barbu Lautaru nr. 11
                                                                   Strategy Center, Aquavita, Grapefruit,
latent needs, behaviors and desires,
                                       700399 Iasi
                                                                   Alevia, Ravioli, Maxipress, Expert
                                       Romania
                                                                   Network, Mecanica Ceahlau,
crafting new brand experiences,
                                       Iasi@ThinkNON.com
                                                                   Antibiotice etc.
                                       Phone +40 (723) 210 042

products and businesses—
this is NON.




Profile
4   NON - Brand Experience Agency.     Think NON / 2012




Our agency consists of full time       And, in addition to brand strategists,
                                       designers, project managers and
                                                                                Every particular project creates a
                                                                                particular new team. But you always

employees and associates.              interface designers, we work
                                       with sociologists, psychologists,
                                                                                get what you see. The people you
                                                                                first meet are the same people doing

Experts who agreed on devoting a       economists and media journalists.        the job.


proportion of their time and talents
to us. We build on different
opinions but refuse the one idea
that makes everybody happy.
That never works big.




Team
5   NON - Brand Experience Agency.   Think NON / 2012




There is no “one size fits it all”
                                     RESEARCH & INSIGHT              DIGITAL EXPERINCES
                                     User/Customer research          Online brand strategy

approach because each brand          Brand analysis
                                     Competitive analysis
                                                                     Visual design
                                                                     Interaction design (user scenarios,
stands as an individual and has      Brand strategy
                                     Brand management consulting
                                                                     task analyses, interaction models,
                                                                     information architectures,
its unique needs. Memorable          Organizational consulting       functional sketches, wireframes,

doesn’t come in a formula. Your
                                     Planning                        behavioral documentation and
                                                                     prototypes)
                                     BRAND & IDENTITY

solution certainly won’t either.     Creative strategy
                                                                     User interface design
                                                                     Content strategy
                                     Verbal identity
That’s the plan.                     Visual identity
                                                                     Usability testing
                                                                     Social media
                                     Packaging design
                                     Environmental design            PRINT COMMUNICATIONS
                                     Brand asset management (brand   Stationery
                                     identity manuals)               Literature
                                                                     Exhibit systems
                                                                     Signage and orientation systems
                                                                     Customer magazine
                                                                     Advertising
                                                                     Uniforms
                                                                     Branded merchandise
                                                                     Vehicle graphics




Capabilities
6   NON - Brand Experience Agency.    Think NON / 2012




We don’t sell the process but
                                      MISSION                             RECOGNITION
                                      We help our clients to build        Our creative work has been

the results. We are skeptical and     brands with meaning and with        recognised by some of the world's
                                                                          most prestigious design industry
                                      a unique identity. Brands that
rigorous with our own work.
                                                                          awards. Samples of our projects are
                                      add value because they earn the     published in books and magazines
                                      preference and the loyalty of
What is good enough for others is
                                                                          across the world, from China to
                                      their audiences. Brands that give   United States, from Russia to United

rarely good enough for us. Here
                                      meaning and inspiration to their    Kingdom. Naturally, that’s not enough.
                                      organisations. Brands that are      This is why we work harder with every

at NON, 'yes' is a three times 'no'   tools with enormous power to        new project we get involved in.
                                      strengthen the competitiveness
effort. Because we always get         of their companies, develop their
                                      businesses and, sometimes,
results.                              transform their organisations.




Why us?
7   NON - Brand Experience Agency.      Think NON / 2012




We have offices in Antwerp and
                                        IASI                        ANTWERP
                                        Str. Barbu Lautaru nr. 11   Matenstraat 214

Iasi. That gives us a particular ease
                                        700399 Iasi                 B-2845 Niel-Waterfront
                                        Romania                     Belgium

in working across all European
                                        Iasi@ThinkNON.com           Antwerp@ThinkNON.com
                                        Phone +40 (728) 035 489     Phone +32 (32) 130 383

markets. But we go beyond that.         CONTACT PERSON
                                        Cristi Barladeanu
                                                                    CONTACT PERSON
                                                                    Frederic Apers
We work everywhere and our              Phone +40 (723) 210 042
                                        Cristi@ThinkNON.com
                                                                    Phone +32 (03) 450 79 82
                                                                    Frederic@ThinkNON.com
clients come from all over
the world.




Places
www.ThinkNON.com


LOCATIONS
Antwerp
Iasi
CONTACT
Cristi Barladeanu
Managing Partner
Cristi@ThinkNON.com
+40 (723) 210 042




Thank you! Really.

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Think NON Overview

  • 1. The brand experience agency that says no to recipes.
  • 2. Find out below who we are and what we are not, what we think, what we do, how we’re doing it and especially how we’re doing it 'wow'.
  • 3. 3 NON - Brand Experience Agency. Think NON / 2012 NON is focused on design and NON SERVICES Design studio Corporate design innovation. We like to question http://ThinkNON.com Packaging Digital experiences ANTWERP everything and solve challenges Matenstraat 214 B-2845 Niel-Waterfront KEY CLIENTS (SELECTED) Petrocart, Laboratoires Biostase, throughout design thinking. Belgium Antwerp@ThinkNON.com Revela, Expert Network, Printco, Tricorp, Jupiter City Mall, Expoll, Identifying new ways to serve Phone +32 (32) 130 383 Rivium Galeria Mall, Select Group/ Marriott Hotels, OSF Global Services, and support people by uncovering IASI International Assessment and Str. Barbu Lautaru nr. 11 Strategy Center, Aquavita, Grapefruit, latent needs, behaviors and desires, 700399 Iasi Alevia, Ravioli, Maxipress, Expert Romania Network, Mecanica Ceahlau, crafting new brand experiences, Iasi@ThinkNON.com Antibiotice etc. Phone +40 (723) 210 042 products and businesses— this is NON. Profile
  • 4. 4 NON - Brand Experience Agency. Think NON / 2012 Our agency consists of full time And, in addition to brand strategists, designers, project managers and Every particular project creates a particular new team. But you always employees and associates. interface designers, we work with sociologists, psychologists, get what you see. The people you first meet are the same people doing Experts who agreed on devoting a economists and media journalists. the job. proportion of their time and talents to us. We build on different opinions but refuse the one idea that makes everybody happy. That never works big. Team
  • 5. 5 NON - Brand Experience Agency. Think NON / 2012 There is no “one size fits it all” RESEARCH & INSIGHT DIGITAL EXPERINCES User/Customer research Online brand strategy approach because each brand Brand analysis Competitive analysis Visual design Interaction design (user scenarios, stands as an individual and has Brand strategy Brand management consulting task analyses, interaction models, information architectures, its unique needs. Memorable Organizational consulting functional sketches, wireframes, doesn’t come in a formula. Your Planning behavioral documentation and prototypes) BRAND & IDENTITY solution certainly won’t either. Creative strategy User interface design Content strategy Verbal identity That’s the plan. Visual identity Usability testing Social media Packaging design Environmental design PRINT COMMUNICATIONS Brand asset management (brand Stationery identity manuals) Literature Exhibit systems Signage and orientation systems Customer magazine Advertising Uniforms Branded merchandise Vehicle graphics Capabilities
  • 6. 6 NON - Brand Experience Agency. Think NON / 2012 We don’t sell the process but MISSION RECOGNITION We help our clients to build Our creative work has been the results. We are skeptical and brands with meaning and with recognised by some of the world's most prestigious design industry a unique identity. Brands that rigorous with our own work. awards. Samples of our projects are add value because they earn the published in books and magazines preference and the loyalty of What is good enough for others is across the world, from China to their audiences. Brands that give United States, from Russia to United rarely good enough for us. Here meaning and inspiration to their Kingdom. Naturally, that’s not enough. organisations. Brands that are This is why we work harder with every at NON, 'yes' is a three times 'no' tools with enormous power to new project we get involved in. strengthen the competitiveness effort. Because we always get of their companies, develop their businesses and, sometimes, results. transform their organisations. Why us?
  • 7. 7 NON - Brand Experience Agency. Think NON / 2012 We have offices in Antwerp and IASI ANTWERP Str. Barbu Lautaru nr. 11 Matenstraat 214 Iasi. That gives us a particular ease 700399 Iasi B-2845 Niel-Waterfront Romania Belgium in working across all European Iasi@ThinkNON.com Antwerp@ThinkNON.com Phone +40 (728) 035 489 Phone +32 (32) 130 383 markets. But we go beyond that. CONTACT PERSON Cristi Barladeanu CONTACT PERSON Frederic Apers We work everywhere and our Phone +40 (723) 210 042 Cristi@ThinkNON.com Phone +32 (03) 450 79 82 Frederic@ThinkNON.com clients come from all over the world. Places