"MSN: Global and Greek Insights" the presentation of Dimitra Letsa – MSN Microsoft, Nordic Hub Lead at Breakfast with Microsoft, an event that took place in Semiramis Hotel, Kifisia, on Wednesday 4/11/2015.

1. KNOW OUR GREEK AUDIENCE
Greece TGI 2015 (Apr 14 - Mar 15)

2. MSN
AGE GROUPS
47% 53%
46%
31%
14%
5% 3%
15-24 25-34 35-44 45-54 55+
OUTLOOK.COM
AGE GROUPS
52% 48%
38%
32%
19%
8%
3%
15-24 25-34 35-44 45-54 55+
SKYPE
AGE GROUPS
45% 55%
37%
33%
21%
7%
2%
15-24 25-34 35-44 45-54 55+
DEMOGRAPHICS

3. SOCIAL ONLINE
39% say that they feel
the need to check
social networking sites
every day
INTERNET FIRST
49% say that when
they need
information, the first
place they look is the
internet NEED TO BE
CONNECTED ON
THE GO
30% say that they
couldn’t live without the
internet on their mobiles
ONLINE
SHOPPING
40% say that
shopping online
makes their live
easier
OUR MSN AUDIENCE IS MADE UP OF
INTERNET ADDICTS

4. ONLINE
RESEARCHERS
46% say that they look
on the internet for
information before
buying a product GAIN INSIGHTS
FROM OTHER’S
EXPERIENCES
49% more likely to be
influenced by
comments/reviews
posted online
SHARE THEIR
EXPERIENCES
49% more likely to
post comments or
reviews online
OUR MSN AUDIENCE
LIKES TO EXCHANGE EXPERIENCES ONLINE

5. NEW AGE
MAKEUP
43% more likely to
be interested in new
pioneer cosmetics
HEAVILY INVESTED
IN PERSONAL
PRODUCTS
35% say that they spend a
lot of money on toiletries
and cosmetics for
personal useTOILETRIES
SELECTION
47% say that it is
important to
choose the brand of
their toiletries
OUR MSN AUDIENCE FEELS THAT
PERSONAL GROOMING IS IMPORTANT

6. OUTFITTED WITH
DESIGNER WEAR
55% more likely to wear
designer clothes
37% more likely to wear
designer watches
FASHIONABLE
51% say that they
like to keep up with
the latest fashion
UPDATED
WARDROBE
46% say that they
buy new clothes
every season
LOVES
SHOPPING FOR
CLOTHES
44% say that they
really enjoy
shopping for
clothes
OUR MSN AUDIENCE ARE MADE UP OF
FASHIONISTAS

7. NEED TO BE
CONNECTED ON
THE GO
33% say that they
couldn’t live without
the internet on their
mobiles
INTERNET FIRST
46% say that when
they need information,
the first place they
look is the internet
SOCIAL ONLINE
41% say that they
feel the need to
check social
networking sites
every day
OUR OUTLOOK.COM AUDIENCE IS MADE UP OF
INTERNET ADDICTS

8. ENGAGE IN
INVESTIGATIVE
SPIDERWEBBING
36% have searched the
internet for products they
see advertised while
watching TV
DEPEND ON
INFORMATION FROM
THE INTERNET
47% feel that the internet
allows them to better
understand the advantages
of the product or brand
ONLINE
RESEARCHERS
45% say that they look
on the internet for
information before
buying a product
OUR OUTLOOK.COM AUDIENCE
RESEARCHES ONLINE FOR PRODUCT KNOWLEDGE

9. ALWAYS ON THE
LOOKOUT FOR HOME
IMPROVEMENT IDEAS
43% say that they are always
looking for ideas to improve
their home
KEEN ON
REDECORATING
THEIR HOMES
34% say that they like to
redecorate as often as
possible
OUR OUTLOOK.COM AUDIENCE IS MADE UP OF
HOME IMPROVEMENT JUNKIES

10. SEEK SPORTS
RELATED NEWS
91% more likely to
have searched the
internet for sports
related newsBOUGHT TICKETS TO
MATCHES
38% more likely to have paid
for tickets to a basketball
match
46% more likely to have paid
for tickets to a football match
PARTICIPATED IN
SPORTS
92% more likely to have
taken part in a game of
football
131% more likely to have
taken part in a game of
basketball
OUR OUTLOOK.COM AUDIENCE IS MADE UP OF
FOOTBALL & BASKETBALL FANATICS

11. OUR SKYPE AUDIENCE IS MADE UP OF
WELL-INFORMED INFLUENCERS
VOCAL
ONLINE
33% more likely to
post comments or
reviews online
KNOWLEDGE IS
POWER
56% feels that it is
important to be well
informed about things
OPINION
LEADERS
45% say that people
seek their opinions
before buying new
products

12. OUR SKYPE AUDIENCE IS
PASSIONATE ABOUT TECHNOLOGY
TECHNOLOGY IS
IMPORTANT
40% more likely to try
to keep up with
technology
SMARTPHONE
SAVVY
189% more likely to
access the internet
through their mobile
phones HIGH TECH
HOMES
55% feels that it is
important that their
home is equipped with
the latest technology
GADGET
LOVERS
52% love buying
new gadgets and
appliances

13. ONLINE PURCHASES
158% more likely to have bought
clothes or shoes online
354% more likely to have bought
holidays or airline tickets online
292% more likely to have bought
show tickets online
ONLINE
SHOPPERS
226% more likely
to go online to buy
products
ONLINE
RESEARCHERS
53% say that they look on
the internet for
information before buying
a product
OUR SKYPE AUDIENCE IS MADE UP OF
ONLINE SHOPAHOLICS

14. FREQUENT
CLUBBERS
292% more likely to
visit a club or bar 1-2
times a week
SOCLIAZERS
55% say that they
really enjoy a night
out at the pub
OUR SKYPE AUDIENCE
ENJOYS A NIGHT OUT

15. WELCOME FOOD
INNOVATION
54% say that they like
to try out new food
products
TASTE FOR THE
UNFAMILIAR
41% say that they
enjoy eating foreign
food
ASPIRING
CHEFS
54% say that they
like to try out new
recipes
OUR SKYPE AUDIENCE IS MADE UP OF
FOODIES WITH ADVENTUROUS TASTEBUDS

16. HOLIDAY
PLANNERS
53% say that they
enjoy planning
holidays
EXPLORERS
51% say that they try
to go to different
places on holidays
TRAVEL
JUNKIES
54% say that they
love travelling
abroad
OUR SKYPE AUDIENCE
LOVES TO SEE THE WORLD