Infocus-Consumer index 2017

1. 1
Welcome to IFM
Consumer confidence
Index 2017 !
This study was conducted amongst 3,200
Vietnamese consumers nation-wide using
Mobile data capture in January 2017.
INFOCUS MEKONG RESEACRH

2. 1
Methodology:
Mobile Survey
3,200 respondents
from 18 – 45+ yo.
Nation-wide
83% 17%
20%
55%45%
60% 20%
Low Income: ≤
10M Ð
Mid Income:
>10M ≤30M Ð
High Income:
>30M Ð

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Consumer confidence is what drives economic growth world-
wide and Vietnam is no different.

4. 4
Consumers and business leaders are upbeat about 2017.
Business leaders seem more buoyed, while consumers suffer
from economic lag effect…meaning they feel the good later than
business do.

5. 5
Key concerns for 2017 revolve around the value of the local
currency and the increase in the cost of living.

6. 6
For consumers the VND devaluation is seen as a major concern, as they will
feel the pinch of declining purchasing power, driving increased price
sensitivity. For business Leaders major concerns for this year are driven by
economic impact, both global & domestic.

7. 7
2017 should see continued growth in consumer spend with Education,
Entertainment, and Food & Beverage sectors driving growth. Healthcare
spend has dropped from the 2nd to the 9th position in the past 4 years.

8. 8
The biggest growth opportunities for 2017 reside in technology. Consumers
are craving for connectivity, information & entertainment via personalized
gadgets, Promulgating the shift from traditional marketing and advertising
to digital.
.

9. 9
3 out of the top 4 purchased items in 2016 were digital communication
devices…driving home the message of digital being a major consumer touch
point, not just an add on for marketing.

10. 30%
10%
10
Personal credit only began in Vietnam with WTO accession in 2007, Vietnam
has gone from a cash to credit to debit culture in a short 10 years. If any
major economic crisis hits Vietnam, private debt could curtail consumer
spend significantly.

11. 11
Loans were driven by personal item purchases, business & real estate
investments. Hence, consumers are beginning to live above their means.

12. 12
Savings are in decline, largely due to an increase in conspicuous spending,
stuff we want but are not necessities… showing further consumer confidence

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Thank you for your time and please contact us for more!