Julie Colin, PM @Sarenza was speaker at Mobile PM meetup. In her talk, she gave 10 tips to prepare and succeed an app reboot. Don't miss our next Meetup: https://www.meetup.com/fr-FR/mobilepm/

1. Reboot your apps :
how to challenge it and succeed?
A personal feedback

2. Julie Colin
Product Manager
#Media (9 years)
#eCommerce (1 year)

3. SERIAL REVAMPER
v4

4. “The app is ugly.” (E-merchandiser)
“Our app is late compared
to the competitors and website.” (MKG)
“It’s old.” (UI)
“We need to change this screen.
I already made the model.” (UI)
WHY TO REVAMP
THE APP?

5. LET’S REVAMP !

6. LET’S CHECK FIRST…
#challenge

7. #10 TIPS TO
CHALLENGE
REVAMPING

8. VALIDATION PHASE

9. #1
LISTEN TO
YOUR USERS
User Feedback in the AppStore : An Empirical Study

10. 4.5 stars
without new features releases
3.7 stars
in permanent growth
asking for features (payment, login) prioritized in the backlog
#1
LISTEN TO
YOUR USERS

11. #1
LISTEN TO
YOUR USERS

12. #1
LISTEN TO
YOUR USERS

13. #1
LISTEN TO
YOUR USERS

14. #2
FOCUS ON
YOUR KPI
Average Order Value
Frequency of Purchase
Conversion Rate
Sessions/user
Transactions
Monthly Active users
Pages viewed/session
Adapt on your business

15. EVALUATE THE CHANGES
1. An increase in conversion rate
(user successfully buy a product)
2. An increase in satisfaction on products
ratings and reviews
(indicates a better match between user
expectations and reality)
3. A decrease in the amount of time
taken to complete tasks
(finding a product, deciding on a product)
#2
FOCUS ON
YOUR KPI

16. #3
SET UP A GOAL
AND SHARE IT
Prioritize the goals

17. THE ROLE OF THE
STAKEHOLDERS
Anyone with an interest in your project’s
outcome
● Give you the means to succeed : lift the
brakes
● Share the knowledge
● Make them approved the goal
● Enrich your PM vision
#3
SET UP A GOAL
AND SHARE IT

18. INVOLVE TEAMS INTERNALLY
Anyone who contribute to the
product and to the company goal
SHARE WITH THE TEAM
● Weekly Briefing
● Talk Shoe
● Team meeting
● Workshops
#4
ENGAGE YOUR
COMPANY

19. #1 LISTEN TO YOUR USERS
#2 FOCUS ON YOUR KPI
#3 SET UP A GOAL AND SHARE IT
#4 ENGAGE YOUR COMPANY
Define and communicate goals
Validate the project
VALIDATION
PHASE

20. CONSOLIDATION
PHASE

21. NOT A LIST OF FEATURES
Information in real time
KEEP THE PROMISE
#5
ADD A VALUE
PROPOSITION

22. Information in real time
#5
ADD A VALUE
PROPOSITION
● Navigation / news pushs formats
● Increase Page viewed / user
(user find more news articles)

23. ASK AND OBSERVE YOUR
BEST USERS/CLIENTS
HOW ?
● A Survey
● Users tests on wireframes
WHAT FOR ?
● Keep the right direction
● Learn from users your pain point
Validate or challenge wireframes
#6
UNDERSTAND
YOUR USERS

24. CHALLENGE YOUR SCOPE
Define your MVP
MoSCoW: Must have / Should
have/Nice to have
#7
DEFINE
YOUR SCOPE

25. TO KEEP IN MIND
● Speed of deployment
● User value
● Business value
#8
SET UP A PLAN
FOR DEPLOYMENT

26. #5 ADD A VALUE PROPOSITION
#6 UNDERSTAND YOUR USERS
#7 DEFINE THE SCOPE
#8 SET UP A PLAN FOR DEPLOYMENT
Define benefits for the users
Schedule the release
CONSOLIDATION
PHASE

27. REALISATION PHASE

28. Create an ambassador community
for beta versions (beta testers)
● Client feedback
● Understand your pinpoint /pain
point opportunities
#9
INTEGRATE
YOUR USERS

29. People don’t like surprises!
● Tease the changes (changelog)
● Inform users about changes
#10
SUPPORT YOUR
USERS

30. #9 INTEGRATE YOUR USERS
#10 SUPPORT YOUR USERS
Avoid negatives feedback
Detect UX problems
Reach your goals
PRODUCTION
PHASE

31. ###
EXPLAIN TO USERS

32. #1 Listen to your users
#2 Focus on your KPIs
#3 Set up a goal and share it
#4 Engage your company
#5 Understand your users
#6 Add a value proposition
#7 Set up a plan
#8 Define a scope
#9 Integrate your users
#10 Support your users
takeaways

33. THANK YOU
To continue the discussion
https://www.linkedin.com/in/colinjulie/
@julie_andco