2. A full-contact sport
Second most popular sport in the world
7,230,000 players around the planet
120,000,000 fans watched the final of the 2015 World cup
WHAT is
RUGBY ?
RESPECT
SPORTSMANSHIP
DISCIPLINE
TEAM WORK
WORK ETHIC
ENTERTAINMENT
“Participation in and viewership of rugby has been growing at
an accelerating rate in the U.S. in recent years.”
Nigel Melville, CEO of USA Rugby
3. RUGBY
in USA
RUGBY
in TEXAS
and AUSTIN
1.45 million active players across the nation
Over 2,550 clubs (including over 1,000 college clubs)
7’s included in 2016 Olympics
Likely candidate to host 2027 Rugby World Cup
18,7 M people are fans of Rugby and a potential of 97M people
with neutral opinion and could converted as Rugby fans
> More than 7M people interested
in Rugby
.............................................................
> Austin Huns biggest club in USA
with 350 active players aged 4 and
up
.............................................................
> Austin Huns future complex, to
be completed by 2018, will feature
10,000 +seats including suites and
skyboxes
.............................................................
4. An innovative and connected place for Art, Sport and entertainment
A modular space
An “Austin spirit” place (keep Austin cool and weird), Austin loves to “feel green” dogs park / bike ride / uber zone
A lab where technology companies can test new concepts and integrate technology into the customer experience
CONCEPT
THELABthe LAB
CONCEPT
the LAB
CONCEPT
> A STADIUM
> A PROFESSIONAL FACILITY
> AN ACADEMY
> A CO WORKING PLACE
AND INCUBATOR
> A MUSEUM
> A PARK FOR THE
COMMUNITY
5. PUBLIC
RELATIONS
EXPERIENTIAL
YOUTUBE
DIGITAL
MERCHANDISING
TV
RADIO
Direct target 7M in the
region 18.7M in the US
AUDIENCE BROADCASTING
Television
POTENTIAL
100 M potential viewers
REGULAR SEASON
22 PREMIERSHIP GAMES (11 HOME
AND 11 AWAY)
3 PLAY OFF GAMES (AT LEAST ONE
HOME)
5 EXHIBITION OR OTHERS GAMES
(HOME)
40 HOURS OF FOOTAGE
30 HIGHLIGHTS
6. media
PARTNERS
premier
PARTNERS
MAINSTREAM:
RUGBY MEDIA:
Premier Partners receive primary placement and
visibility on all TV visible equipment and are featured
across all sponsor platforms through creative activation.
Premier partners benefit a premium visibility during
every event and activate through media, promotions,
and experiential with all commercial rights across the
Austin Huns landscape.
Premier Partners have access to players for meet and
greets and special appearances.
Premier Partner packages are $100K.
Official Partner status grants you all
exclusive commercial marketing rights in
your category and start at $50K.
Official Suppliers are brands that enhance
the customer experience and start at $30K.
official
PARTNERS
official
SUPPLIERS
7. Hospitality purchasers have the ability to book a table, a tent, or a box, inclusive of food and beverage, for
.........each match or the entire season
Tents : 20 tickets, inclusive of food and beverage
Boxes : 10 tickets, inclusive of food and beverage
Premiership Room : A relaxing space with a lounge, drinks, pre-match appetizers, after-match meal, and post-
.........match entertainment.
VILLAGE PARTNERS
Village partners have the option to have a booth
during one or every match to promote their product or
service.
SPONSORSHIP
PACKAGES
SPONSORSHIP
PACKAGES
HOSPITALITY
PARTNERS
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8. The Club
100
Be an exclusive part of the founders of The Premiership
Exclusive banquet Night of Rugby
Exclusive events to discuss and develop Rugby in USA
9. Thank you for your support, and
let the championship begin!