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1. BUSINESS PLAN FOR
NOM NOM
BAKERY
Amanda Wing
Anna Liang
Christopher Wong
Muhammad Rehman
Theresa Sing
2. EXECUTIVE SUMMARY
The term “Nom Nom” is
the sound made when a
person is eating
something delicious. At
Nom Nom Bakery, we
strive to provide each
customer with this feeling
of having a happy and
delicious eating
experience while paying
an affordable price.
3. THE BENEFITS TO
THE COMMUNITY
• Provides a different eating
alternative
• A wide variety of choices
• Unique, healthy, and multicultural
• Supports local markets
• Showcases the work of artists
through our décor
• Free advertising
• Sponsor organizations once we’re
financially stable
• The American Diabetes Association
• Feed the Children
• A SECOND HOME
4. THE PRODUCT
NOM NOM Bakery offers a wide
A Sample Menu:
variety of multicultural food and
• Breakfast • Holiday
beverages. This bakery is unique
• Waffles • Pumpkin Pie
and different than the next with • Muffins • Eggnog
• Gingerbread
its original concept and what it • Pancakes
• Traditional
offers. Everyday the menu is • Beverages
different, to fit the • Cupcakes • Coffee
• Cakes • Tea
season, holidays, and your • Hot Chocolate
• Cookies
cravings. Each morning the • Multicultural
pastries are freshly baked using • Italian Tiramisu
natural ingredients that are • French Crepes
delivered daily by the local • Spanish Churros
markets we work close with.
5. THE COMPANY AND INDUSTRY
Services
• Baking Classes
• Catering
• Parties
• Consultation
• Custom Orders
• Wedding Cakes
Competitors
• Starbucks
• Dunkin Donuts
6. HUMAN RESOURCES
• Bakers All employees …
• Culinary Degree
• Have good
• Wide knowledge of recipes
relationships with other
• Managers employees and
• Skills customers
• Leadership • Knowledgeable about
• Time Management
• Organizational the products and
• Promotion and advertising services
• Regulating the store • Have past experience
• Puts together the services and useful skills
• Hourly Associates • Understand health and
• Cashier sanitation regulations
• Cleaning the store
7. MARKETING PLAN
Target Market:
• People with special eating needs
• Diabetic
• Lactose intolerance
• Watching their weight
• Allergies
• Vegans
• Tourists
• Families with children
• Event planners
• Anyone interested in eating
good food
8. MARKETING PLAN
Promotion: Advertising:
• Free samples • Internet
• Have a booth at a Local Food • Facebook page
• Website or blog
Market • Social networking
• Donate baked goods to local • Local newspapers
schools for bake sales • Transportation
• Gift certificates • Brochures & menus
• Community bulletin board • Business cards
• Custom-made App