Theresa McLaughlin established a virtual community for business analytics using low-cost tools like GoDaddy Web Builder and social media accounts. She created basic website content and invited software vendors to join. To grow the community, she used techniques like Google Analytics, search engine optimization, Facebook ads, and connecting with related groups on LinkedIn. This low-cost methodology can be applied to any organizational startup to establish an online presence, understand the target market, and promote the business.

1. Business Analytics Externship Project
Theresa McLaughlin

2. » Goal of establishing a virtual community
» How I started the virtual community on the
internet and what tools did I use to attract
interest?
» The community is established, now what?
» How can this methodology be applied to any
other business startups?

5. » GoDaddy Web Builder, $1/month
» Facebook, Twitter Accounts
» Created a basic information framework to offer
to the viewer
» Invited software vendors to join community
» Google Analytics
» Search Engine Optimization
» Connected to popular analytic groups to help
provide visibility

7. » Watch the page access using Google Analytics and
adjust web site to for market focus
» Run Facebook Ad Campaigns to encourage site visits
($5/day)
» Study profiles of most popular views and adjust content
to fit their market profile
» Post periodic content to encourage members to follow
the content
» Publish articles to open media sites to promote
organization (median.com)
» Create Youtube videos or live steams to promote
information
» Connect to other data analysts thru LinkedIn

9. » Watch the page access using Google Analytics
and adjust web site to focus on market focus
» Run facebook ad campaigns to encourage site
visits ($5/day)
» Study profiles of most popular views and adjust
content to fit their profile
» Post periodic content to promote members to
follow the content
» Publish articles to open media sites to promote
organization (media.com)
Doubled
Traffic on
Website with
Facebook Ads

10. » This methodology can be applied to any
organizational startup (non-profit or profit)
» Very easy to establish internet presence and
track analytics to understand target market
» Cost of establishing an internet presence is very
low and therefore available to any
entrepreneurs
» Use internet resources to help build any data
analytic group or business and keep up to date
on changes in the industry