Jes Black's presentation on the Nomad Talks speaker series about Niche Markets on Mar 3, 2016 for Codino - the Community of Digital Nomads in Barcelona. www.meetup.com/codino and
www.codino.co
Jes Black is founder of the 1-Euro-Beer app: www.1eurobeer.com
3. What Defines TRUMPolitics
1. Know Your Audience
- Very select crowd of voters who want to hear his message
2. Know Your Brand
- Your brand doesn’t have to appeal to “everyone”
3. Be Audacious
- Bold and ballsy, with a take-no-prisoners attitude
4. Trust Yourself (not
"experts")
- Don't be afraid, the "experts" suffer from "group-think"
5. No Apologies
4. People THINK they know BEER
"The biggest difference between
beers is how they are marketed"
9. How is 1EuroBeer a Niche?
1. Audience
- Tired of Crowdsourced Reviews, Bad Groupon Deals, 50% off but $$$
2. Brand
- One Person, One 33 cl Beer, One Euro
3. Audacious
- Refer 3 friends get 1 FREE beer
4. Trust Yourself (not
"experts")
- Restaurants mark up the alchohol but discount the food. What???
5. Authenticity
19. Thanks, How do I Make More Money ?
1
2
3
4
5
Passion +Niche Content
Business Plan
Strategy
Pricing LTV > CAC
Build Great Experience
Expand Incrementally
20. What's in a Business Model Anyway?
Biz Model Analysis
1) Value Proposition
2) Business Model
3) Pricing Stragety
21. What's in a Business Model Anyway?
Business Model is as
important as Product
and Value Proposition
Shows How you arrive
to value proposition
27. Build a Great Experience
Must Create a Great
Experience. More than
just your Product.
Brand is Outcome First
& Then Expectations
UX , Perform, Service
