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Boosting Your Brand's Online Presence for Free

Learn lots of useful tips, tools and tactics to get your brand noticed online without spending a penny. You'll take a look at listing your project on Google, building your first website, discovering the power of good reviews and learn how to create content that will keep your audience engaged and coming back for more.

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Boosting Your Brand's Online Presence for Free

  1. 1. WWW.THEORUBY.COM/NEWS Digital marketing for growing your business Boosting Your Brand's Online Presence for Free Echo Exclusive Content
  2. 2. Aim: To learn free and effective ways to promote your business online. 1) Get on the map and get verified reviews 2) Build a basic landing page for free! 3) Creating valuable content 4) Maximising your reach online 5) The power of directories Introduction
  3. 3. 1) Get on the map and get verified reviews
  4. 4. 1) Get on the map and get verified reviews 1) Google Maps Result 2) Location & Opening Hours 3) Social Media Channels 4) Products & Services 5) Photo's, Video's & Virtual Tour 6) Reviews 7) Content (Blogs / Updates)
  5. 5. 1) Get on the map and get verified reviews Enterprise Network Welcome to the Enterprise Network The Enterprise Network connects and supports small business owners by providing support & resources to help you achieve your business goals Live Demo https://www.google.com/intl/en_uk/business/
  6. 6. Google Business Facebook LinkedIn (Recommendations) Trustpilot and industry-specific reviews Reviews are crucial for all small businesses! Don't just copy text, get it verified! 1) Get on the map and get verified reviews
  7. 7. Don't forget to share your link! Add it in your email signature Share it on social media Give it to satisfied customers Like and respond to all reviews If you get a bad review - be polite, professional and try to resolve it They can change the review later if they wish 1) Get on the map and get verified reviews
  8. 8. 1) Get on the map and get verified reviews Practical Session 20 mins 1) Go to https://www.google.com/intl/en_uk/business/ 2) Enter your basic company info 3) Add some images (if you have them) 4) Write a very short summary 5) Add one product or service Everything can be updated/removed easily and it's not live yet!
  9. 9. Title Quote / Book / Appointment – Direct form to your inbox Cover image All your posts and updates All your reviews!! About your company Gallery Map Get a 100% free basic website for your business (£10 per year if you want a professional-looking link) https://theo-ruby-marketing.business.site/ 2) Build a basic landing page for free!
  10. 10. Practical Session 1) Pick a theme 2) Edit your basic info 3) Add a photo 4) Share your link in the chat! 2) Build a basic landing page for free!
  11. 11. Brand awareness Generate customers Attract past customers Improve SEO Other aims - create partnerships etc. Will this content achieve your goals? What is the value for the audience? SO WHAT?? Define your goals Ask Yourself 3) Creating valuable content (blogs)
  12. 12. Start by doing what you enjoy most! Output- Facebook / LinkedIn / Instagram / Google Formats - text / video / audio What time & financial resources do you have available? What problem are you solving?... Where is the value? Next steps... subscribe Considerations 3) Creating valuable content
  13. 13. Blogs Social media posts Videos Podcasts Training guides Types of content 3) Creating valuable content How to guides Review / VS Case studies Templates Interviews
  14. 14. Look for examples of interesting and engaging content Social Media News Blogs Friends & Family Look for leaders in your niche Inspiration 3) Creating valuable content
  15. 15. Keep it short and snappy Read through it twice and cut out the fluff Use a voice recorder and playback to check for errors - otter.ai is brilliant! Ask an impartial person to review Plan ahead and start with 1 piece of content per month Top Tips 3) Creating valuable content
  16. 16. Practical Session 1) List 3 ideas that you would like to write about - What topics do they cover? - Where is the value for the reader? - What would you like the reader to do next? 2) Pick one and write a draft headline and opening paragraph - Short punchy headline - First few sentences to explain the news/update/product "Thursdays training will get your business on Google" When starting a new business it's important to be found online and google is the easiest way to get customers to learn about your business. Get listed in under 30 minutes! 3) Creating valuable content
  17. 17. Repurposing 1) Create a blog post on Google 2) Share on your social media channels - FB / Ti / LI / IG 3) Add to your Google Business updates 4) Share with friends/partners and networks like Echo 5) Share in other places like Nextdoor / Medium 5) Take highlights/snippets and reshare in the future 4) Maximising your reach online
  18. 18. Practical Session 1) Where can you share your blog 2) Do you know any websites that would want to include your blog 3) Which social media channels do you use 4) Can you take a small part of it and share it online Top Tip: Hootsuite has a free plan so you can schedule posts for the future! 4) Maximising your reach online
  19. 19. Your business Name Short Bio (if available) Contact Information Google Website link (if available) Logo (if available) Online Directories are a great place to raise your brand awareness You'll need basic info such as: 5) The power of directories
  20. 20. http://www.yelp.co.uk/ http://www.192.co 118information.co.uk directory.thesun.co.uk http://touchlocal.com http://www.yell.com/ 5) The power of directories http://www.thomsonlocal.com https://www.uksmallbusinessdirectory.co.uk/ http://www.brownbook.net http://directory.independent.co.uk http://www.scoot.co.uk http://www.freeindex.co.uk
  21. 21. Practical Session: Top 3 to get you started 1) Nextdoor - Free business listing and local recommendations https://business.nextdoor.com/en-us/local 2) Scoot - a network of listings so your business goes on 5 directories with 1 form https://www.scoot.co.uk/ 3) Bing Places for Business -1 click sync with google www.bingplaces.com Please note: Some directories will call you to offer marketing packages just say no! 5) The power of directories
  22. 22. Useful Resources Google Business Training - https://www.theoruby.com/ph4-google-business/ Simple design with Canva - https://www.theoruby.com/ph5-canva/ Understanding the power of content - https://www.theoruby.com/ph20-content/ Everything can be found in the Bitesize Marketing Guides including this presentation www.theoruby.com/echo-google-101
  23. 23. THANK YOU Please get in touch if you have any questions theo@theoruby.com 07709 852 364 Subscribe to receive marketing guides www.theoruby.com/news

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