Tutorial 4 Slides

1. COMM 202: Career Fundamentals: Tutorial 4
Theo Guevara
T08 & T15

2. 1. LinkedIn Crash Course
2. Leveraging LinkedIn
3. Get to work!
Agenda

3. • TUTORIAL: Getting set up with
LinkedIn
• WHAT’S DUE:
• Linkedin profile due
Tuesday,Oct. 23rd @ 11:59PM
• OPTIONAL FOR BONUS
MARKS: SEAT platform by Dec.
14th @11:59PM
• TUTORIAL: Resume
• WHAT’S DUE: Bring two hard
copies of your resume and job
posting to tutorial
• TUTORIAL: Cover Letter +
Networking Prep
• WHAT’S DUE: Bring two hard
copies of your cover letter and
job posting to tutorial
Week 7 Week 8 Week 9
Coming Up!

4. a crash

5. What’s the
point of
linkedin?

6. RESUME
• direct & formal
• company-
specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes broader
experiences and
interests

7. RESUME
• direct & formal
• company-
specific
• portrays your
qualifications for
a specific role
LINKEDIN
• a social network
• tailored to your
personal brand
• includes broader
experiences and
interests

8. before you
start
turn off the notification
feature when making
small changes
avoid marking connection
requests as “I Don’t Know”; if you
do too many LinkedIn kicks you off
the platform

10. LINKEDIN SUCCESS TIPS AND TRICKS

12. 1. a
professional
headshot

13. 2. a captivating
headline

14. 3. interesting summary
that shows your
personality

15. 4. custom URL
and contact info

16. 5. complete experiences
with explanations & media

17. HEADSHOTS
• reasonably close up
• high quality, good
lighting, etc
• looks like you
• a coloured photo
with a slight head
tilt makes you more
likeable
• CUS Visual Media

18. HEADLINES
• this is your hook!
• short & sweet
(120 characters
max)
• tell us about who
you are & what
you do

19. HEADLINES
• this is your hook!
• short & sweet
(120 characters
max)
• tell us about who
you are & what
you do

22. EXPERIENCES
• include all roles (in reverse chronological
order)
• use first person & a conversational tone
• not a repeat of your resume
• show examples of your work if you have them
(videos, presentations, reports, etc)
• be concise!

24. SUMMARY
• 2000 characters
(don’t use it all)
• summarize your
background
• tell us about
your future goals
• what makes you
tick?

25. SUMMARY
• 2000 characters
(don’t use it all)
• summarize your
background
• tell us about
your future goals
• what makes you
tick?
NOT a good example

26. 26
solid examples

27. 27
solid examples

28. companie
s
• stay up to date
with your
favourite
companies
• keep an eye out
for roles you can
apply for
influencer
s
• who inspires
you
• align their
identity with
your brand
• follow your idols
& stay goal
oriented!
groups
• industries of
interest
• special interest
groups and
communities
• your peers and
colleagues

29. leveraging

31. managing
expectations
• you will rarely be offered a job from someone
straight from Linkedin
• in fact, be wary of strangers who offer to hire
you on the spot
• this is a tool to make connections that will
open up your options in the hidden job
market

32. WHO DO I CONNECT
WITH?
• connect with professionals you meet at
networking sessions
• find and connect with recruiters for your
favourite companies
• stay connected to mentors, past co-workers, and
managers
• connect with people from the BCC

33. Hello Chance, it was a pleasure meeting you
at last week’s VMA’s. I enjoyed our
conversation on how you have been a top
artist without even selling an album! Let’s
connect and stay in touch.
Hello Ms. Kardashian, I noticed that you
launched a book strictly filled with your
selfies. Your 2014 mirror selfie was
perfection. As an aspiring selfie-er, I’d to
chat with you over a cup of coffee sometime.
sample
messages

34. your turn!

35. take this time to…
Connect with me!
Theo Guevara
make a Linkedin
work on your headline (ask me or your
seatmates for help)
connect with 5 people today (hint: there
are 9 TA’s and a classroom full of
potential connections)

38. Action Items for Next Week:
1. Linkedin Profile
Assignment due Tuesday,
October 23rd @11:59PM.
Make sure to add your TA
on Linkedin!
2. Take a look at the
optional bonus mark with
SEAT, posted to Canvas

39. Feel free to reach out!
1. Email: comm202.10@sauder.ubc.ca
2. Tutorials: feel free to approach me before or after
3. Like coffee? Me too!

40. Have an incredible day!