TECH2002 Studies in Digital Technology Lecture Three

1. 3 TECH2002 Studies in Digital Technology Web 2.0 and Visual Culture Andrew Clay

8. Mobile phone / virtual world Overcoming the limits of time and space Experiencing life as a simulation of real life

17. Walter Benjamin (1892-1940) ‘ The Work of Art in the Age of Mechanical Reproduction’ Jean Baudrillard (1929-2007) Concepts of simulation and hyperreality

20. Photograph / film

23. Remix culture: Downfall parodies

29. A simulation can be experienced as if it were real Ways of seeing – making the impossible possible Examples: CGI used in films, music videos and television adverts

30. Shift from selection to creation From filming pre-constituted images to making information as perceivable movement

31. Lens-based media such as photography are able to represent or ‘copy’ reality because cameras are mechanical eyes that reproduce or capture the effects of light falling on objects like our own biology of vision

32. The realism of photography is a way of seeing that can be simulated by analogue and digital technology Finding Nemo (Andrew Stanton, Lee Unkrich, 2003)

37. simulation of reality: the fake ‘ advermovies and ARGs (alternate reality games

39. A live action simulation of a film made in a videogame virtual animation studio A student project

42. Bibliography Jeffries, S. (2006) ‘You Only Live Twice’, The Guardian , 7 October . Lister, M. et al. (2003) New Media: A Critical Introduction , London and New York, Routledge. Moores, S. (2005) Media/Theory: Thinking About Media and Communications , London and New York, Routledge.