Week 1 Lecture for TECH1002 module

1. Welcome to TECH1002 Studies in Media Technology Introduction: Studying Media Technology Module Team: Andrew Clay Mike Howkins week 1

3. Personalised Online Radio (POR) https://www.spotify.com/en/get-started

4. #tech1002 Comments, questions, suggestions for next week’s ‘track of the week’

5. Old Media, New Media

6. 1939 General Electric Sales Brochure

7. from audience to user

8. media history

9. On 25 th March 1983 Michael Jackson performed his iconic version of ‘Billie Jean’ live on American television debuting the ‘moonwalk’.

10. On 4 th May 2007, the White Glove Tracking Project was launched online to ask internet users to help isolate Michael Jackson's white glove in all 10,060 frames of the ‘Billie Jean’ video.

11. frame number, x centre point, y centre point, height, width

14. Introduction: studying media technology PART ONE Expectations What we are going to do How we are going to do it Why we are doing it PART TWO Studying Media Technology Mediation and Social Media

16. Module Learning Environment

21. Lecture Summary Theme Introduction to the module Key Words Media Technology Culture Mediation Social media Ideas Digital technology contributes to a significant shift from audiences to users/producers of media texts Technoid existence – technical life is an important object of social study Media plays a central part in the conduct and communication of everyday life (culture)

24. Blackboard : virtual learning environment

29. Participation

30. Assessment

38. Traditional media production process INDUSTRY TEXT AUDIENCE PRODUCTION-REPRESENTATION-CONSUMPTION PROCESS

39. text industry audience

42. Electronically mediated communication (telephones, mobile phones, the internet) don’t study media in isolation, but study the social and cultural context of which the media is a part (Moores, 2005) time-space relations, interactions and sociabilities, meanings, and experiences

47. Open source crowdsourcing: connected, communal, open

50. Lecture Summary Theme Introduction to the module Key Words Media Technology Culture Mediation Social media Ideas Digital technology contributes to a significant shift from audiences to users/producers of media texts Technoid existence – technical life is an important object of social study Media plays a central part in the conduct and communication of everyday life (culture)

52. Bibliography Flew, T. (2002) New Media: An Introduction , South Melbourne, Oxford University Press. Lax, S. (2009) Media and Communication Technologies: A Critical Introduction, Basingstoke, Palgrave Macmillan. Lilley, A. (2007) ‘The Me in Media: Participation, Interactivity and the Rise of the People formerly known as the audience’, The Royal Television Society Huw Wheldon Memorial Lecture 2007. McCarthy, J. and Wright, P. (2004) Technology as Experience , Cambridge MA, MIT Press. Mayfield, A. (2007) What is social media? [WWW] Available from: http://www.icrossing.co.uk/fileadmin/uploads/eBooks/ What_is_social_media_Nov_2007.pdf (24/09/08). Moores, S. (2005) Media/Theory: Thinking About Media and Communications , London and New York, Routledge. Silverstone, R. (1999) Why Study the Media? , London, Thousand Oaks, New Delhi, Sage. Sturken, M. and Cartwright, L. (2001) Practices of Looking: An Introduction to Visual Culture , Oxford, Oxford University Press. Tolson, A. (1996) Mediations , London, Arnold.