The IPA TouchPoints5 Survey provides an unrivalled perspective of how people spend their daily lives by looking at how they use media, how they communicate, how they shop, their attitudes and their moods. In this infographic, we look at how mums are changing the way they use technology whether it be Web surfing, shopping, social networking or reading. Subscribe here http://www.ipa.co.uk/touchpoints/ and continue the conversation on Twitter #IPATP

1. MUMS&
tech
Source: IPA TouchPoints5 Survey
The proportion of
mums using the
internet in an
average week
The average
amount of time
mums use the
internet per day
The average
amount of time
mums social
network per day
96% 1hr40M2HRS32M
74%
54%
%ofmumsSOcialnetworking atleastonceaweekvsalladults

2. Percentage social networking per week
Mums Ave adult
Topwebsitesvisitedbymumsatleastonceaweek
Google
Facebook
YouTUBE
amazon
eBAY
1
2
3
4
5
71%
51%
14%
8%
%ofmumsvisitingwebsitesATLEASTONCEAWEEKvsalladults
FACEBOOK INSTAGRAM

3. Facebook
Mums Ave adult
Instagram
Mums Ave adult
8%
Groupon
Mums Ave adult
19%
11%
eBay
Mums Ave adult
32%
25%
groupon ebay
of mums use an
ereader in an
average week
compared with
19% of all adults
24%
The IPA TouchPoints5 Survey provides an unrivalled perspective of how people spend their daily lives by
looking at how they use media, how they communicate, how they shop, their attitudes and their moods.

4. looking at how they use media, how they communicate, how they shop, their attitudes and their moods.