The document is an email from Takaaki Fukasawa to his instructor, Mr. Roy, about establishing a new PC sales company. Fukasawa explains that the company aims to reduce "information poor" by selling PCs online to avoid land costs. The company will provide customer support, assembly, and advice. However, the company is new and unknown. Fukasawa asks Mr. Roy for advice on how to promote the unknown company. The email also includes an internal memo outlining the business plan. The company will provide customer support and software installation. The mission is to support PC beginners and seniors. The goal is to reduce "information poor" through PC sales. The target market is PC begin

1. 1. Write a short e-mail to me (your instructor) explaining the following: (WEEK 3)
TO s1170121@u-aizu.ac.jp
CC
subject
Hello Mr. Roy,
We are planning to establish a PC sales companies this time. And so we want Mr. Roy to
help.
Now, information society is rapidly advancing.Therefore, "Information poor" has increased
more and more. This business is necessary to reduce "information poor" . Our purpose is to
reduce it through PC sales. We plan to sell PC on the Internet.Because the cost of the land
is not necessary.
Description of business is appointment that informs company, appointment that assembles
PC and the appointment that advises the consumer.
However, our company can do and is short. Therefore, there are a lot of people who do not
know our company.
I want you to teach our company with don't know our company.
Thank you for your reading.
Sincerely,
Takaaki Fukasawa
s1170121@u-aizu.ac.jp
-------------------------------------------------

2. 2. The e-mail should also include a separate internal
memo (in preparation for a business plan) wherein the
current situation and the need for this start-up
company is explained in details). (FOR WEEK 3)
2-A What business will you be in? What will you do?
I get a job that advises the consumer and install
software.

3. 2-B Mission Statement: Many companies have a
brief mission statement, usually in thirty words or
less, explaining their reason for being and their
guiding principles. If you want to draft a mission
statement, this is a good place to put it in the plan.
●We support the PC beginner, and answer the
senior's needs.
●We support the PC beginner to not fall behind the
times
●We aim at the company that can associate from
first to last.

4. 2-C Company goals and objectives: Goals are
destinations — where you want your business to be.
Objectives are progress markers along the way to
goal achievement. For example, a goal might be to
have a healthy, successful company that is a leader
in customer service and has a loyal customer
following. Objectives might be annual sales targets
and some specific measures of customer
satisfaction.
Our purpose is to reduce "information poor" through
PC sales.

5. 2-D Business philosophy:What is important to you in
business?
We need to get new information all of the time.

6. 2-E To whom will you market your products? Your
target market? (State it briefly here - you will do a
more thorough explanation in the Marketing section).
The PC beginner and Repeat customer.

7. 2-F
We offer PC that is useful the PC beginner.
The shop that supports the beginner is few.
Then, We acquire this customer.

8. 2-G Your most important company strengths and core
competencies:
We need to get new information all of the time,
and I not become "Information poor".