3. What we will cover:
● Why promotional products
● What attributes to look for in a promotional item
● What is CPI and why it matters to you
● How to bring your top clients to your exhibit every
time
● What 5 new products will not be thrown away
● And more…
5. ● 71.6% of attendees who received a promotional
item remembered the name of the company who
gave it
● 76.3% of attendees had a favorable attitude
towards the company who gave them the
product
● 62% of recipients of advertising specialties did
business with the advertiser after receiving an
item.
● The average advertising specialty is kept for 7
months!
Study conducted by PPAI, 2009 and ASI, 2010
7. ● Relevance
Does the product tie in with your goals or theme for the event?
● Relatability
Will this product resonate with your target audience?
● Functionality
Is this product useful?
● Desirability
Is this an attractive item that people will want?
● Durability
Is this a quality item? Will it last?
11. What is CPI and why it matters?
CPI = Cost Per Impression
Cost per Impression refers to the number of views an
advertiser receives among the multiple channels of media
and its relevance to the cost of said media.
Cost per Impression also known as Cost per Mille (CPM)
provides a comparable measure to contrast internet and
advertising specialties with other media.
12. Advertising Specialties Delivers A More Favorable
Cost Per Impression Than Other Media
Newspaper Television
$.019
½ page B&W Syndicated
$.006
Magazines Cable
$.033 $.007
Prime Time
Billboards $.019
$.003
Promotional
Radio Products
$.005
$.004
Source 2008 Advertising Specialty Institute,
LosAngelesMobileBillboards.com and The Nielsen Company
13. What is CPI and why it matters? (con’t)
● Promotional products have a reaction rate (call to action)
three or more times greater than TV, Print, or On-line
advertising
● Promotional products had an average recall rate of 83%,
much higher than TV, Print, or On-line
● 42% of respondents said they had a more favorable
impression of the vendor after receiving a promotional
product
14.
15. How to bring your top clients to you
● Utilize pre-show marketing to connect with a client.
● Provide clients with a “tease” or incentive to visit
● Nearly 60 percent of respondents in a recent study said a
brand name was very important to them
● This combined with the fact that high end items are more
likely to be perceived as a gift make these items particularly
attractive
Study PPAI, 2009
