The Stockker
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direct marketing
personal selling
public relation
sales promotion
aida model
characteristics
maslow’s need hierarchy theory
process
contract of guarantee
rights of indemnity holder
essential elements of a contract of indemnity
contract of indemnity
contingent contract
remedies for breach of contracts
discharge of contract
void agreement
legal object
consent
consideration
unsound mind
minors
capacity
acceptance
types of offer
offer or proposal
agreement
formation of indian contract act
what is contract?
sources of short term funds
transfer pricing
netting
techniques to optimize cash flows
centralized vs decentralized cm
international cash mgmt
working capital management in mnc’s
external commercial borrowings (ecb’s)
fccb’s
gdr’s
international equity market
international bond market
international capital markets
euro money market
international financial environment
euro’s challenge to the us dollar.
floating exchange rate regime
fixed exchange rate regime
the financial institutions industry
capital accounts
role of international monetary fund
balance of payments
exchange rate regimes in the ifs
foreign exchange and money supply
introduction
exchange rate regimes in the international financi
international financial systems
spreads bulls and butterflies
long calls and puts
options spreads
types of options
options terminology
put option
call option
what are options?
bid ask spread.
market maker
expiration
spot contract
short position
long positions
commonly used terms
risk involved in derivative contracts
types of derivative
derivative
research process.
marketing research
mkis model
selection of media
advertising
promotion (communication) mix
the communication process
factors affecting selection of distribution channe
industrial product channels
consumer product channels
marketing (distribution) channel
nature & roles of marketing channels
price.
brand identity
brand sponsor
brand name selection
significance of a brand (distributor)/(consumer)
brand as a concept
brand & branding
product differentiation
product mix of hul
product mix
product
plc strategies.
plc characteristics
product life cycle
adopter categories
consumer adoption process
new product development process
positioning
targeting
socio-cultural segmentation
psychological/ psychographic segmentation
demographic segmentation
market segmentation
consumption pattern
types of buying behavior
buying roles
buying process
consumer behavior
suggestions & recommendations
significance of bibliography
precautions in preparing the research report
types of research reports
process of report writing
determination of sample size
the rank sum test or the mann-whitney u test
the sign test
analysis of variance (anova)introduction
chi-square (2) test
tabulated values
one tailed & two tailed test
type i & type ii error
testing the hypothesis
characteristics of hypothesis
hypothesis
interval estimation
estimation
standard error
fundamentals
multi-variate analysis
bivariate analysis
uni-variate analysis
descriptive analysis
analysis of data
polygon / ogive
histogram
line graph
pie chart
bar chart
graphing of data
types of tables
tabulation of data
classification on the basis of interval
classification according the attributes
classification of data
data coding
benefits of data editing
data editing
processing & analysis of data
collection of secondary data
precaution in construction of questionnaire
open v/s closed questions
the questionnaire method
interview
observations
primary data
types of data
non probability sampling
probability sampling
characteristics of a good sample
sampling
concept of sample
descriptive research design
exploratory design
types of research design
research design
literature review
problem definition
research process
problems and precautions to the researchers
functions of management
research
banking regulations
fiscal and monetary policy
micro finance
private equity
fdis & fiis
commodity markets
financial inclusion
globalization
mergers & acquisitions
cross border economies and synergies.
domestic strategic option
top banking software / vendors
top 15 core banking system vendors
the 20 largest banks in the world
opportunities and challenges
retail banking
deresgulation / re-regulation
trends
case study
gold standard
rules vs. discretion
targets
agenda
credit card business
retail liabilities
recent trends
marketing control
letter of credit
open account
bill of exchange
international pricing
pricing methods
distribution strategies
vertical / corporate / contractual / administered
marketing channel
distribution channel
marketing channels
industrial / consumer product channels
international promotion
communication process
marketing communication
imp
cultural values
mr agency
objectives / features of imr
imr
mis
adoption
types
behavior
markets
wto
imf
world bank
technological environment
demographic
cultural
legal and regulatory environment
economic
political
internal & external
modes of entry
business
trade
international marketing
evaluating sales force
herzberg’s two factor theory
sales force compensation
training program
selection process
recruitment process
salespersons
determining the sales force size
cost
sales analysis
quotas
techniques
the buying power index method
market build-up method
chain-ratio method
market & sales potential
goals
follow up
closing
handling objections
presentation
preparation
prospecting
the buyer-seller dyad
selling process
quality
roles
objective
logistic management
distribution management
sales management
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