Social Media Marketing Sink or Swim
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Key Note Presenter at the BRIC Business Marketing Conference. Tips to consider before you jump in, if you're treading water in the deep end, or even if you're comfortably doing laps.
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Social Media Marketing Sink or Swim
- 1. Social Media Marketing Sink or Swim? Tips to consider before you jump in, if you're treading water in the deep end, or even if you're comfortably doing laps.
- 2. Presenter Erika L. Forsythe www.linkedin.com/in/erikaforsythe
- 4. Social Media Marketing TRIVIA
- 5. Question 1 What % of Americans use Facebook during work every day? A. 55% B. 29% C. 90% D. 15%
- 6. Answer 1 B. 29% Source:
- 7. Question 2 Facebook posts with a photo generate how much more engagement than text alone? A. 55% B. 95% C. 120% D. 80%
- 8. Answer 2 C. 120%
- 9. Question 3 What is the best time of day to post on Instagram? A. During the workday B. After 9:00 PM C. On the weekend D. All of the above
- 10. Answer 3 D. All of the Above Source: http://searchenginewatch.com/article/2297158/How-123-Fortune-500s-Use-Instagram-Marketing-3-Tips-for-Success http://www.clickz.com/clickz/news/2297417/how-fortune-500-companies-are-using-instagram-to-build-their-brands http://mashable.com/2013/09/30/fortune-500-instagram/?utm_cid=mash-prod-email-topstories&utm_emailalert=daily&utm_source=newsletter&utm_medium=email&utm_campaign=daily
- 11. Question 4 What percentage of social media users are more likely to purchase from a business they are connected with? A. 55% B. 58% C. 71% D. 95%
- 12. Answer 4 C. 71% Source: The Small Business Guide To Social Media Mastery [INFOGRAPHIC] http://socialmediatoday.com/1603731/small-business-guide-social-media-mastery Posted by: Tammy Kahn Fennell
- 13. Question 5 Which Social Network has the highest % of regular use by small businesses? Google+ YouTube Pinterest Twitter LinkedIn Facebook Instagram Flickr Vine Reddit Orkut Tumblr Foursquare Vimeo Yelp
- 14. Answer 5 LinkedIn 30% Facebook 22% Twitter 14% YouTube 13% Google+ 7% Pinterest 3% Source: The Small Business Guide To Social Media Mastery [INFOGRAPHIC] http://socialmediatoday.com/1603731/small-business-guide-social-media-mastery Posted by: Tammy Kahn Fennell
- 17. Have an on-line presence. So, you want to use social media tools to market your product or service to your audience? Objectives? Place Photo Here, Otherwise Delete Box Place Photo Here, Otherwise Delete Box Target Audience Demographics Gender? Age? Income? Education? Industry? Purchase habits? Place Photo Here, Otherwise Delete Box Place Photo Here, Otherwise Delete Box 17
- 18. 18
- 19. What social media tools would benefit my organization the most? PLATFORM SELECTION
- 20. What tools will connect me to my audience? But first, where IS my audience? 20
- 21. Who uses which social media sites the most? PLATFORM SELECTION BASED ON DEMOGRAPHICS
- 22. Social Media Demographics 22 35 â 54 No Kids/6 Figures 65% male College Educated Business Connect 67% 18 â 29 46% growth 45 â 54 Women more active 18 â 29 Urban Education level varies 46% users log in daily
- 23. Social Media Demographics 23 54% Female 67% < 35 48% College 67% No Kids Less Parents 72% Female Grad Educated 18-50 Caucasian Rural 70% Male Single Well Educated Techies
- 24. Social Media Demographics 24 100 hours of video uploaded every minute 58% Internet users 48% of Senior Citizens on the web 43% of mobile owners age 18- 29 are on it Large African American Population
- 25. 25
- 26. Time, Content & Expertise PLATFORM SELECTION BASED ON TIME RESOURCES
- 28. 28
- 29. 29
- 30. Time, Content & Expertise PLATFORM SELECTION BASED ON CONTENT AVAILABILITY
- 31. Different Platforms Different Audiences Different Content 31
- 33. Time, Content & Expertise PLATFORM SELECTION BASED ON EXPERTISE
- 34. Resources: Expertise Lead Strategist Community Manager Content Manager Analyst 34 Map to Goals Develop Content Publish & Converse Measure Results
- 35. Recap What are your goals? Who are you trying to reach? What resources What platform might be best?? do you have? 35 (time, content, expertise)
- 36. Subtitle Here BUILDING YOUR COMMUNITY
- 37. Do NOT Use Social Media as a Billboard
- 38. Build Relationships 10 â 20 % Rule
- 39. Build Relationships Audience A.K.A. Your Community Attract Engage Influence
- 40. Content Ideas READY TO BUILD RELATIONSHIPS WITH MY COMMUNITY! WHAT EXACTLY SHOULD I POST?
- 41. 41 Engage your Audience with Easy Conversation
- 42. Engage Your Audience with Visuals Social Media Clinic - Erika L. Forsythe, Presenter 42
- 43. Use a Call to Action 43 Similar posts, within the same month, both with pictures, similar number of impressions. Instructions brought 4 x as many Likes.
- 44. Treat Your Fans Like VIPs 44
- 45. Keep Content Timely Oreo Super Bowl Tweet Example 45 Oreo tweet during Super Bowl blackout retweeted over 15,000 times that night alone.
- 46. Make Posts Personalized 46
- 47. How Real Businesses Use These Tips to SHARE BECOME PERCEIVED AS AN EXPERT
- 48. Become a Field Expert
- 49. The Prospecting Expert: A Consultant - www.theprospectingexpert.com
- 51. Loyal Customers/ Clients/ Alumni Audience A.K.A. Your Community Converse With You Converse With Each Other Brand Advocate Recommends You
- 52. Clinic Community Discussion âą What social media channels are you using? âą What are your social media marketing goals, audience (or community) demographics, resources for time, content & expertise? âą What type of content is working and generating engagement? Not working? âą What keeps you from jumping in or overwhelms you or is difficult to manage? âą What specific challenges have you run into?
- 54. Erika L. Forsythe elf@elfsocialmedia.com
- 55. References Greenspoint [Demographic Cartoon]. 2013. Greenspoint.org Retrieved March 3, 2014 from: http://www.greenspoint.org/Demographics.shtml Bard, Myrna. [The Social Web Photo]. 2012. www.igenii.com/ Retrieved March 3, 2014 from: http://www.igenii.com/blog/Social%20Media/social-media/ Nica, Andreea. [Social Media Bandwagon Photo]. 2013. http://socialmediastrategiessummit.com/Retrieved March 3, 2014 from: http://socialmediastrategiessummit.com/blog/3-tips-social-media- for-social-enterprises/
- 56. References Ohrt, Darryl. [The Yammer Billboard Photo]. 2011. http://www.brandflakesforbreakfast.com/ Retrieved March 3, 2014 from: http://www.brandflakesforbreakfast.com/2011/01/using-old-media- to-bash-old-media.html The Wishpond Blog (January 8, 2014). âSocial Media Marketing: Which platform is right for your business?â business2community.com. Retrieved March 7, 2014 from http://www.business2community.com/social-media/social-media- marketing-platform-right-business-0735411#!yS5Ms/ Silverman, Matt (February 20, 2014). â5 YouTube Facts that will surprise you.â mashable.com. Retrieved March 7, 2014 from http://mashable.com/2014/02/20/youtube-5-facts/
- 57. References Schmoyer, Tim. February 14, 2013 âDebunking YouTube Demographics Mythsâ reelseo.com. Retrieved March 7, 2014 from http://www.reelseo.com/youtube-demographics-tip/l The Wishpond Blog (January 8, 2014). âSocial Media Marketing: Which platform is right for your business?â business2community.com. Retrieved March 7, 2014 from http://www.business2community.com/social-media/social-media- marketing-platform-right-business-0735411#!yS5Ms/ Silverman, Matt (February 20, 2014). â5 YouTube Facts that will surprise you.â mashable.com. Retrieved March 7, 2014 from http://mashable.com/2014/02/20/youtube-5-facts/
- 58. References Noff, A. (February 1, 2010). âBuilding a presence from scratch on the Social Web.â Socialmedia.biz. Retrieved November 14, 2013 from http://socialmedia.biz/2010/02/01/hp-israels-psg-group- gains-momentum-in-the-social-media-world/ âą Willis, G. (October 8, 2013). âHow small business can boost success through social media.â [Video file]. Fox Business. The Willis Report. Retrieved November 14, 2013, from http://video.foxbusiness.com/v/2730842578001/how-small-business- can-boost-success-through-social-media/ Dennis. [Expert Cartoon]. 2012. Actlikeaman.org. Retrieved from http://www.actlikeaman.org/master/expert/ Mershon, P. (January 18, 2012). â9 Small Business Social Media Success Stories.â Socialmediaexaminer.com. Retrieved November 14, 2013 from http://www.socialmediaexaminer.com/9- small-business-social-media-success-stories/
- 59. References Anthony, S. âA Day in the Life of Sifu Anthony (or any Small Business Owner).â Retrieved November 14, 2013, from flowingzen.com/8729/a-day-in-the-life-of-sifu-anthony âą Hart, G. âStop Selling & Start Succeeding.â Sales Du Jour. Retrieved November 14, 2013, from http://www.salesdujour.com/selling/stop-selling-and- start-succeeding/ Lucy. (July 19, 2013). :6 ways to build community around sharing platforms.â Unstash Retrieved November 14, 2013, from http://blog.unstash.com/6-ways-to-build-community-around- your-sharing-platform/
- 60. References How often should you post on your Facebook pages? Jan Rezab http://www.socialbakers.com/blog/147-how-often-should-you-post- on-your-facebook-pages How to Create a Social Media Strategy Rachel Strella http://socialmediatoday.com/rachel-strella/679466/how-create-social- media-strategy 60
- 61. References Secret Social Marketing Tips: Best Post Frequency SocialBakers http://www.socialbakers.com/blog/882-secret-social-marketing-tips- best-post-frequency How to Get Employees to Embrace Social Media Stephanie Shkolnik http://www.socialmediaexaminer.com/develop-your-internal-social- media-structure/ 61
- 62. References Social Media Network Demographics: Where Should Your B2B Start? Sam Lowe http://smallbusiness.yahoo.com/advisor/social-media-network-demographics- where-b2b-start-174410029.html Social Media Overload a.s.a.p.r. Integrated Marketing April 2012 Newsletter 62
- 63. References How to Determine Which Social Media Network Fits Your Business Jayson DeMers http://www.audiencebloom.com/2013/05/how-to-determine- which-social-media-network-fits-your-business/ 63
- 64. Social Media Clinic - Erika L. Forsythe, Presenter 64 References âą Solution Partner Spotlight: Safe & Effective Social Media Messaging â Cary Lee â http://blog.hootsuite.com/effective-social-messaging/ âą How Social Media Messaging Builds Your Brand â Wildfire, a division of Google | 323 Fairchild Drive, Mountain View, CA 94043 | 888.274.0929 | www.wildfireapp.com | wildfire@google.co â http://www.usric.org/uploads/1/8/4/1/18419537/b uilding_a_brand_via_social_media.pdf
- 65. Social Media Clinic - Erika L. Forsythe, Presenter 65 References âą That Oreo Tweet Was Cool, But is Real Time Marketing Worth the Hype? â Alex Kantrowitz â http://www.forbes.com/sites/alexkantrowitz/2013/ 02/06/that-oreo-tweet-was-cool-but-is-real-time-marketing- worth-the-hype/ âą Why Microsoft Cannot Kill Used Games on the Next Xbox â Paul Tassi â http://www.forbes.com/sites/insertcoin/2013/02/0 7/why-microsoft-cannot-kill-used-games-on-the-next- xbox/
- 66. Social Media Clinic - Erika L. Forsythe, Presenter 66 References âą The Timing of Contextual Relevance on Social Media â Matthew Peneycad â http://socialmediatoday.com/rgbsocial/1568476/ti ming-contextual-relevance-social-media ###
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- Rippling Water (Basic) Social Media Marketing Sink or Swim? Tips to consider before you jump in, if you're treading water in the deep end, or even if you're comfortably doing laps. Note: This video template is optimized for Microsoft PowerPoint 2010. In PowerPoint 2007, video elements will play, but any content overlapping the video bars will be covered by the video when in slideshow mode. In PowerPoint 2003, video will not play, but the poster frame of the videos will remain in place as static images. The video: Plays automatically after each slide transition. Is 15 seconds long. Seamlessly loops for infinite playback. To add slides or change layout: To add a new slide, on the Home tab, in the Slides group, click the arrow under New Slide, then click under Motion Background Theme, then select the desired layout. To change the layout of an existing slide, on the Home tab, in the Slides group, click Layout, then select the desired layout. Other animated elements: Any animated element you insert will begin after the slide transition and the background video has started. Layouts with video effects: The â(Green) Title and Contentâ and â(Purple) Title and Contentâ layouts are creating by using a color overlay on the video. With the video selected, under Video Tools, on the Format tab, in the Adjust group, select Color and choose Teal, Accent Color 6 Light (third row, seventh option from left) or Periwinkle, Accent Color 5 Light (third row, sixth option from left).
- Social Media
- Social Media
- Social Media
- Social Media
- Social Media
- Goals 4 new platform? Increase web traffic, attendance at events, email opt-ins, provide customer service?
- Goals 4 new platform? Increase web traffic, attendance at events, email opt-ins, provide customer service?
- Goals 4 new platform? Increase web traffic, attendance at events, email opt-ins, provide customer service?
- Goals 4 new platform? Increase web traffic, attendance at events, email opt-ins, provide customer service?
- Video profile of a stylist
- Exclusive, behind the scenes footage, Advance information Coupons, exclusive discounts to events or other giveaways
- Relate posts to current events, holidays, etc. What are fans already thinking about? Can you insert content into a heated conversation? Give fans something to share or comment on What content can you plan for and produce ahead of time to coincide with upcoming events or milestones? Can you predict when a relevant conversation will emerge? What is not on their mind and possibly irrelevant?
- Individualized responses to audience posts. Personalized (by name) responses to audience posts. Answer questions with helpful information. Increases the level of engagement Send message this organization cares about individuals.