25 Real Estate Marketing Ideas The Pro's Use
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![The goal is
to be helpful.
2
[ You don’t need to appear intelligent. ]
Marcus Sheridan, The Sales Lion
www.thesaleslion...](https://image.slidesharecdn.com/33laws-d3-140120095704-phpapp02/75/the-33-undisputable-laws-of-content-marketing-success-5-2048.jpg?cb=1665170997)
![Ask for action.
People are more likely to do
what you want, when you ask them.
[ This is your “call to action.” ]
4
Marc...](https://image.slidesharecdn.com/33laws-d3-140120095704-phpapp02/75/the-33-undisputable-laws-of-content-marketing-success-7-2048.jpg?cb=1665170997)
![People remember
stories over facts.
6
[ Any day of the week. ]
Marcus Sheridan, The Sales Lion
www.thesaleslion.com](https://image.slidesharecdn.com/33laws-d3-140120095704-phpapp02/75/the-33-undisputable-laws-of-content-marketing-success-9-2048.jpg?cb=1665170997)
![Insourcing content
almost always beats
outsourcing.
10
[ You’ll get better results. ]
Marcus Sheridan, The Sales Lion
w...](https://image.slidesharecdn.com/33laws-d3-140120095704-phpapp02/75/the-33-undisputable-laws-of-content-marketing-success-13-2048.jpg?cb=1665170997)
![Everyone is looking
for leaders.
[ In every industry. ]
11
Marcus Sheridan, The Sales Lion
www.thesaleslion.com](https://image.slidesharecdn.com/33laws-d3-140120095704-phpapp02/75/the-33-undisputable-laws-of-content-marketing-success-14-2048.jpg?cb=1665170997)
![Everyone has a story.
Most just don’t realize
[ or appreciate. ]
their story.
17
Marcus Sheridan, The Sales Lion
www.the...](https://image.slidesharecdn.com/33laws-d3-140120095704-phpapp02/75/the-33-undisputable-laws-of-content-marketing-success-20-2048.jpg?cb=1665170997)
![Industry thought leaders
put their opinions
out there.
[ And are strong enough to take it from both sides. ]
20
Marcus S...](https://image.slidesharecdn.com/33laws-d3-140120095704-phpapp02/75/the-33-undisputable-laws-of-content-marketing-success-23-2048.jpg?cb=1665170997)
![Honest and transparent
content will always be
in makes it aminority. ]
the powerful trust-builder.
[ Which
30
Marcus She...](https://image.slidesharecdn.com/33laws-d3-140120095704-phpapp02/75/the-33-undisputable-laws-of-content-marketing-success-33-2048.jpg?cb=1665170997)
![People learn differently.
[ Some want to read. Some want to listen. Some want to watch. ]
The most effective
content mar...](https://image.slidesharecdn.com/33laws-d3-140120095704-phpapp02/75/the-33-undisputable-laws-of-content-marketing-success-35-2048.jpg?cb=1665170997)
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The 33 Undisputable Laws of Content Marketing Success
- 33 Laws of Content Marketing Success www.thesaleslion.com
- Content marketing is not new. The principles are older than time.
- Understand and apply the sacred LAWS.
- Theyyou answer. ask, 1 When a prospect or customer asks your company a question, you need to answer it. Marcus Sheridan, The Sales Lion www.thesaleslion.com
- The goal is to be helpful. 2 [ You don’t need to appear intelligent. ] Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Great listeners never run out of content. 3 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Ask for action. People are more likely to do what you want, when you ask them. [ This is your “call to action.” ] 4 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Be unbiased. 5 If you’re biased in the way you communicate, you won’t earn trust. Marcus Sheridan, The Sales Lion www.thesaleslion.com
- People remember stories over facts. 6 [ Any day of the week. ] Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Listen... 7 All this marketing stuff we talk about is essentially the art of listening, communicating and teaching. [ The rest is just fancy words. ] Marcus Sheridan, The Sales Lion www.thesaleslion.com
- The best teachers always gain the most trust and respect. 8 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Enthusiasm and passion always beat dry and boring. 9 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Insourcing content almost always beats outsourcing. 10 [ You’ll get better results. ] Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Everyone is looking for leaders. [ In every industry. ] 11 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Leaders sell more stuff. 12 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Some “just okay” content that is published will crush the “awesome content” that never gets published. 13 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- It is more important to get better than be perfect. 14 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Great content marketing companies don’t allow their competition to dictate what they write about. Their sole guiding light is 15 is the ideal customer [ and no one else ]. Marcus Sheridan, The Sales Lion www.thesaleslion.com
- You have to produce average content to learn how to produce great content. 16 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Everyone has a story. Most just don’t realize [ or appreciate. ] their story. 17 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Amazing stories pertaining to your industry are all around you. Make sure to see them unfold. 18 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Content marketing as a “culture” will always beat content marketing as a “program.” 19 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Industry thought leaders put their opinions out there. [ And are strong enough to take it from both sides. ] 20 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- The best content marketers embrace who they are NOT just as much as who they ARE. 21 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- The more red tape, lawyers and bottlenecks a company has, the more they stink at content marketing. 22 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Consumers see things in terms of their “problems,” not your company’s “stuff” or “features.” 23 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Great companies don’t care if others have addressed the same subjects. [ They want the market to know their “doctrine”on it. ] 24 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Useful beats amazing. 25 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Not all customer questions have a simple answer. The most effective content marketers know how to respond: “It depends...” 26 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- The formula for failure: The organization does not buy into content marketing from top to bottom. 27 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- The great ones think EXACTLY as customers do. 28 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Content marketing is a JOURNEY... not a destination. 29 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Honest and transparent content will always be in makes it aminority. ] the powerful trust-builder. [ Which 30 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- When you try too hard to sound smart, you will sound STUPID. 31 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- People learn differently. [ Some want to read. Some want to listen. Some want to watch. ] The most effective content marketers embrace the idea and respond with an appropriate media mix. 32 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Platforms come and go. The principles of content marketing never die. 33 Marcus Sheridan, The Sales Lion www.thesaleslion.com
- Marcus Sheridan The Sales Lion www.TheSalesLion.com
