The document discusses the Internet of Things (IoT) and its implications for marketers. It describes how IoT involves connecting billions of devices to the internet to generate live data. This real-time data provides opportunities for more personalized and omnichannel customer experiences through programmatic advertising across multiple platforms. The document also cautions that with increased connectivity comes increased responsibility regarding privacy and use of people's personal data.
3. Chango is a programmatic
advertising platform that connects
marketers with their customers in
real time across Display, Social,
Mobile & Video.
CHANGO IN A NUTSHELL
11. CONFIDENTIAL // 2014 //
For Marketers, LIVE, consolidate-able DATA
and the ability to decode and organise it are
crucial. It’s silos at the moment. No standards.
27. CONFIDENTIAL // 2014 //
The app then becomes
a health monitor
that could potentially
be open to health
providers and insurers
28. CONFIDENTIAL // 2014 //
The shoes are 3D printed –
and delivered by an Amazon
Prime drone
29. CONFIDENTIAL // 2014 //
Stalking is when 2 people go for a
long, romantic walk together…
…but only one
of them knows about it!
30. THE NEARER, LESS CREEPY
FUTURE…Where is mobile targeting in terms
of maturity?
Standard Practice
Will soon be standard practice
In the experimental stage
I don’t know
Survey of 449 brand marketers and agencies, May 2014
31. Is social the key to
mobile retargeting?
Yes
No
Survey of 449 brand marketers and agencies, May 2014
My Thoughts:
Programmable World…Internet of everything
Branding opportunity – turn brands into services (can we PLEASE begin with rebranding the Internet of Things!!?!
Opportunities to revolutionize healthcare and eco efficiency…
England Rugby 7s team were connected during training.
80% reduction in soft tissue injuries
Predict who would get a cold!
Michale Hastings –
Journalist – outspoken author of surveillance state – killed June 2013
Flip side– hacking, insurance premiums go up, global meltdown…will people have time to read all this additional info?!
Are we ready – have we ‘solved mobile’ yet?
Do I need something to tell me I havent had enough sleep – I bloody know that.
Add insights. Lost cyclical process.
Chango strongly believes in delivering quality impressions for our clients. We integrate with third-party services such as Integral (adSafe) and Adometry (click forensics), but more importantly, our data science team develops algorithms and tactics to detect and neutralize fraud.
The attached image represents one of the dozens of algorithms developed by the Chango team. At first glance you might think this is a map of a galaxy far far away, but in reality, this is map of IP addresses.
The clusters of blue dots are fraudulent clicks (from China), and the clusters of red dots are fraudulent impressions (served in China). The algorithm that generated this visualization can detect distinct clusters of fraudulent activity and cleanly sever them from our bidding pool, in the same way a surgeon uses a scalpel to cut a way a piece of cancer tissue.
Use internet to record TV from the pub
Wearables - Nike+
But is this data informing marketing…? Not really…
Yup – I am a guitarist, but not all the time…
13.95 percent of brands say mobile targeting is standard practice; 40.7 percent say mobile retargeting will soon be standard practice; 38.37 percent say mobile targeting is in the experimental stage; 6.98 percent don’t know.
18.27 percent of agencies say mobile targeting is standard practice 46.63 percent say mobile retargeting will soon be standard practice; 31.73 percent say mobile targeting is in the experimental stage; 3.37 percent don’t know.
Brands and agencies clearly view the status of mobile targeting through their own level of experience with it. This makes sense, but it is important to understand the overall meaning of mobile targeting. The difference right now seems to be in two camps: Some see mobile as experimental; some see mobile as already standard practice. There is some room to grow here.
41.18 percent of brands say yes; 58.82 percent say no. 41.06 percent of agencies say yes; 58.94 percent say no.
Many of the respondents who said no offered an important caveat: While social exchanges can be a boost to mobile retargeting, it is not a magic bullet to cure all of mobile’s ails. Of the 59 percent who said that social exchanges aren’t the key to mobile success, it was the word “key” that was problematic; and even those who said it’s not key are saying it’s important and useful, but not necessarily the whole picture. Additionally, many are waiting to see how things develop.
On the other hand, a little over 40 percent of both brands and agencies believe that social exchanges are indeed the key to mobile success. Many told us that the combination between mobile and social is a good way to capture an audience on the go in a way that identifies the people behind the devices. Also, social platforms are more and more mobile.