The activation marketing capabilities of The Regan Group, with case studies of programs we've done in marketing activation, sales promotion, experiential marketing, field marketing and other areas of consumer engagement.

1. TRGTRG
ACTIVATION
MARKETING
CAPABILITIES

2. TRGTRG
WE HELP MARKETERS
ACTIVATE THE
INSTANT…
…OF CONSUMER
CONNECTION
2

3. TRGTRG
SHOPPER MARKETING &
RETAIL SALES PROMOTION
WEB, SOCIALMEDIA&
MOBILE ENGAGEMENT
FIELD, ONE-TO-ONE &
EXPERIENTIALMARKETING
VIATHREE DISCIPLINES THAT
DRIVE ENGAGEMENT
3

4. TRGTRG
THE TRG DIFFERENCE?
• 20+yearsofservicingclients
• Responsiveandagileservice
• Provenexecutionandresults
• Turnkeysolutionsvia360°integrationoràlacarte
• Includesstrategy,creative,development,fulfillment,
analytics,reportingandmore
• Everyprogramislegallyvetted(eveninternationally)
• Weindemnifyyouagainstunforeseenissues
360°
ACTIVATION
EXPERTISE
SWEEPSTAKES
& PROMOTIONS
RETAIL
STRATEGY
& SHOPPER
MARKETING
SHIPPING &
FULFILLMENT
STRATEGIC
PARTNERSHIPS
& ALLIANCES
FIELD
MARKETING &
STREET TEAMS
EXPERIENTIAL
MARKETING
PRINT
PRODUCTION
DIGITAL &
SOCIAL MEDIA
PROMOTIONS
4

5. TRGTRG
SALES PROMOTION
• Sweepstakes, trivia, contests, instant-
win, loyalty or continuity programs,
UGCs, collect-and-win, premium
giveaways or any other tactic
• In-store, at-shelf, online, social media or
mobile
• Consumer or trade-focused
5

6. TRGTRG
SALES PROMOTION
• Turnkey administration
• Rules and regulations writing
• Global legal review
• Full indemnification against liability
• Bonding and registration
• AMOE
• Development and hosting
• Printing
• Winner selection and notification
• Prize sourcing andfulfillment
6

7. TRGTRG
DIGITAL & SOCIAL MEDIA
• Turnkey digital activation programs
• From concept to design, development
and backend
• Microsites and portals
• Social media sweepstakes
• Blogger and influencer strategies
• UGC programs
• Custom mobile apps
• Games
• Complete analytics and real-time
reporting
• Rock-solid architecture and security
7

8. TRGTRG
DIGITAL & SOCIAL MEDIA
• Can integrate across all platforms and devices, portals and
feeds
• Synergized with P.R., in-store, ecommerce, influencer, blogger
outreach or other tactics
8

9. TRGTRG
EXPERIENTIAL & EVENTS
• Strategy, planning,
staffing, production
and execution of
immersive brand
experiences
9

10. TRGTRG
EXPERIENTIAL & EVENTS
• P.R./media stunts, lifestyle-targeted take-overs, pop-up stores, mall
events, tours and more
10

11. TRGTRG
FIELD MARKETING
• Delivering one-to-one engagement for
sampling, demos, P.R. events or other
activations
• Authentic encounters creating real connection
and evangelism
11

12. TRGTRG
• A nationwide network of 3000+ Brand
Ambassadors
• Includes multicultural and ethnic
members with hyperlocal expertise
12
FIELD MARKETING

13. TRGTRG
DIGITAL & LIVE INTEGRATION
• TRGamplifiesexperientialorfield
marketingimpactbyintegrationof
web,mobileandsocialmedia
• Photo/videouploads,augmented
reality,customapps, geolocation,
NFCandmore
• Promotionsandrewardsto
encourageparticipation,social
forwardingandinfluencerbehaviors
• Integrateswithabrand’sown
marketing/CRM/eCRMplatforms
13

14. TRGTRG
ENTERTAINMENTACTIVATION
• A leader in helping networks, studios, game publishers and other
entertainment marketers connect with audiences
• TRG also partners entertainment marketers with brands and retailers for
activation across key touchpoints
14

15. TRGTRG
• TRG is best-in-class at forging and executing promotional alliances tailored to objectives, budget + timing.
STRATEGIC PARTERSHIPS & ALLIANCES
15

16. TRGTRG
PRINT PRODUCTION
• Largeformats+lithoprinting
• Screenprinting
• POP/POSdisplays
• Gamepieces+scratchcards
• Custompackaging
• Signage(exterior&interior)
• Vehiclewraps
• Print-on-demand
• Directmail
16

17. TRGTRG
SHIPPING & FULFILLMENT
• Completeservicesforstorage,inventory,securityandshipping
• 38,000-square-footwarehouseandfulfillmentcenter
• POP/POSassembly+distribution
• Turnkeyfulfillmentforsampling,prizesandrebates
• Customkitting,pick-and-pack,specializedmailingsandmore
• Onlineorderprocessingandreal-timeinventorymanagement
17

18. TRGTRG
20+ YEARS OF CLIENTS & CATEGORIES
18

19. TRGTRG
• TRIGGER™ combines our leading-edge digital,
social media and promotional/behavioral expertise
in one integrated package.
• By merging smarter analytics with reliable delivery
platforms and savvy incentive and promotion strategy,
TRIGGER delivers smarter, more targeted programs
with better results + ROI
It’s powerful because it’s…
• Proven in practice
• Flexible enough to be tailored to your precise
needs
• Integrates both macro-management and micro-
targeting tools
• Highly cost-effective when benchmarked against
results
THE TRIGGERADVANTAGE
• Our proprietary platform for identifying,
engaging, converting and evangelizing your
digital audience
19

20. TRGTRG
SMARTER ANALYTICS = BETTER CONVERSION
• That’s due to a complete range of social authentication tools
providing the power to mine truly individual insights about each
audience member.
• So TRIGGER™ can target and re-target them with resonant
messages custom-fitted to every individual.
• Which earns a brand authenticity and engagement lasting
long beyond the specific promotion.
• The industry norm for digital promotion program conversions? 8%.
We blow the doors off that number with an average conversion rate
of over 30%
• TRIGGER™ drives better results by using smarter analytics in digital
promotions, across social media, online and mobile.
20

21. TRGTRG
DEALING IN THE DETAILS
• TRGhandlesallrulesandregulationswriting
• Wekeepbest-in-classlegalcounseloncall
• Eachprogrammeetseveryfederalandlocalregulation
• Canbelegallyvettedinover40countriesworldwide
• Indemnificationforyouagainstanyliability
• Oneofafewagenciesabletomanageallhiringpaperwork,permitting,insurance,
bondingandtaxrequirementsandprovidescrupulousrecordkeeping
• Wemaximizeefficiencyandminimizeexposureforyou
21

22. TRGTRG
TRG works with you during early planning to create
custom metrics that measure against your objectives:
• Purchase (whether trial, on-site, downstream,
return purchase)
• Trials/Demos
• Conversion Actions
• Social Media Analytics
• Media Impressions
• Partner Impressions
• PR Impressions
TRG can integrate our reporting tools with a client’s
own dashboard/API, if needed.
TURN UP THE VOLUME ON R.O.I.
22

23. TRGTRG
CASE STUDIES:
EXPERIENTIAL & FIELD
23

24. TRGTRG
CHALLENGE
• PhelpsTotalMarketingandSoCalGasturnedtoTRGtogetthe
wordoutaboutSolarHeatedWateroptions for California
homeowners.
SOLUTION
• TRG concepted, designed, staffed and is executing an experiential
education tour hitting the road during Summer 2014
• The SoCalGas Solar Heated Water Tour is educating consumers on the
benefits of installing solar water heating systems in their homes, both to
their own pocketbooks and to the environment
• Using a pod trailer with a demo solar water heating system powered by
actual solar panels, as well as video displays, infographics and more, the
tour is driving engagement and activation at festivals, fairs, public plazas
and other high-density locations
SOCAL GAS SOLAR-HEATED WATER
TOUR
CASE
STUDY

25. TRGTRG
HALLMARK CHANNEL COUNTDOWN
TO CHRISTMAS
SOLUTION
• We partnered Hallmark Channel with 100 local independent
Christmas tree lots in ten major markets across the country, from
New York and Boston to Chicago, Atlanta and Seattle
• Families on the hunt for the perfect live Christmas tree could visit a
Hallmark Channel-branded lot with free giveaways, including
information about entering the Snow Much Fun online sweepstakes
• Brand ambassadors wearing Countdown to Christmas beanies were
on hand in our lots to hand out free plush reindeer antlers for the first
200 kids!
CHALLENGE
To raise awareness and tune-in for its annual holiday programming event, Countdown to Christmas,
Hallmark Channel looked to TRG to deck the halls with a fresh-cut idea in field and experiential
marketing.
CASE
STUDY

26. TRGTRG
AYSO #SOCCERFEST2014 WORLD
RECORD EVENT
CHALLENGE
GetthewordoutabouttheAmericanYouthSoccerOrganization’s50thAnniversary,withauniqueeventthat
wouldengagefamiliesnationwide!
SOLUTION
• TRGhelpedAYSOsetthefirstworldrecordfortheBiggestPick-upSoccerGameonEarthonSaturday,
May3,as14,628youthsoccerplayersinnearly140communitiesacrosstheU.S.joineduptocelebrate!
• TheReganGroupwastherefromthestartinhelpingtofindsponsorsandpartnersfortheevent,distributing
PSAs,andstaffingandexecutingit
• WehandedoutthousandsofsamplesofDoleproducts,too,aspartoftheeventsponsorshipstrategywe
helpedpulltogether.
• It'sjustthefirstofseveralprogramsTRGwasinvolvedinaspartofanoverallstrategytogetpeopletohelp
celebrateanorganizationandacausethathavecreatedenormousgoodincommunitiescoasttocoast.
CASE
STUDY

27. TRGTRG
CASE
STUDY
FORD FUSION & RENT THE RUNWAY
POP-UP EVENTS
CHALLENGE
Communicatethe“affordablestyle”oftheFordFusionandRenttheRunwayviaa
trulyhands-onexperientialencounterwithbothbrands!
SOLUTION
• TRG,FordandRentTheRunwaydelightedstylishwomencoasttocoastby
hostingelegantoutdoor"Test-Drive Style" pop-upeventsinNYCand
LA
• Weusedhigh-trafficvenues-ColumbusCircleinNewYorkandtheAmericana
atBrandinLosAngeles
• TheFordFusionexperienceincludingaguidedwalk-around,in-carexperience
andanActiveParkAssistdemonstration
• In-carphotobooththatcouldposttosocialfeeds
• TheRentTheRunwaystylingstationincludeddresses,accessoriesand
changingrooms
• Alsohadamanicurestationandrefreshmentstation
RESULTS
• Apositive,high-trafficeventthatsatisfiedbothbrandsandgeneratedviral
awarenessfarbeyondtheactualfootprint
CASE
STUDY

28. TRGTRG
CHALLENGE
Develop a brand alignment campaign for T-Mobile Sidekick to solidify its positioning among young,
influential tastemakers.
SOLUTION
A traveling backstage experience was created at Blink 182 concerts allowing our audience to go
hands-on with T-Mobile products.
• Consumers were invited to an exclusive backstage area that had an energetic branded vibe (a
“Magenta Room” rather than “Green Room”) that drove positive associations with the brand
• Upbeat, attractive brand ambassadors connected with our consumers and walked them through
interactive demos of products, apps and games
• An overlay sweepstakes captured consumer data by giving people a chance to win the ultimate –
an opportunity to party with the band!
T-MOBILE SIDEKICK
BLINK 182 TOUR
CASE
STUDY

29. TRGTRG
NIKON THE CHASE @ SXSW
CHALLENGE
Katalyst approached TRG to create a “stunt” at SXSW that would engage consumers with Nikon’s
“The Chase” mobile tour, with a big social/online buzz constituent.
SOLUTION
A unique giveaway experience that spoke to our 18+ target audience by leveraging Nikon’s celebrity
face, Ashton Kutcher:
• “The Chase” was both on-the-ground and online, as he posted contest info on Vimeo and invited
viewers to join him at SXSW – if they could catch him!
• Clues to his location were “leaked” via Nikon’s Facebook and Twitter feeds and on Ashton’s
personal feeds
• To win prizes, participants needed to use FourSquare on their mobile to check in at the actual
locations we clued them to
• A full-force street team generated mass word-of-mouth across various SXSW events
• “The Chase” ended with Ashton engaging participants on and off the bus and handing out prizes
like Nikon gear.
CASE
STUDY

30. TRGTRG
PAUL FRANK’S ACADEMY OF
AWESOME TOUR
CHALLENGE
Create renewed awareness around the Paul Frank brand and distinguish Julius as a standalone
PF character while introducing others, and incorporate partners and retailers
SOLUTION
A 50-stop tour supported Saban Brands’ mission of taking the beloved brand to the places and
people designated as “awesome” as the “Academy of Awesome” leveraged…
• An overhaul of the famous Paul Frank Winnebago, creating a roadworthy lounge
• A complete event set at each stop including a Mobile Museum of vintage PF items, Ping
Pong, custom silk-screened giveaways and performances by our “Battle of the Bands”
participants
• A pre-promotion drove initial buzz, while an “Academy” microsite provided pertinent info,
tracked the event, posted event photos and more
• 550,000 event impressions were delivered, plus 1,175,000 over-the-road impressions and
nearly 28,000 unique microsite visitors
CASE
STUDY

31. TRGTRG
CHALLENGE
Bandai approached The Regan Group to build excitement and demand for the new Operation
Overdrive Mega Mission Helmet toy.
SOLUTION
• TRG developed an integrated campaign that included a Power Rangers 15th Anniversary Tour
that toured nationwide, including a stop at ComiCon in San Diego
• Brand ambassadors encouraged fans of all ages to demo the new Power Rangers Mega Mission
Helmet toy and distributed branded headphones promoting the brand’s online and social channels,
tour dates and the latest news
• The tour footprint included:
• Power Rangers Demo Station featuring the new toy
• A :30 sizzle video
• An interactive “Vote For Your Favorite Power Ranger” booth where people could also
learn about the 15th Anniversary Tour
• “Power Rangers” who posed for photos and autographs
BANDAI POWER RANGERS 15TH
ANNIVERSARY TOUR
CASE
STUDY

32. TRGTRG
CASE STUDIES:
DIGITAL & SOCIAL
32

33. TRGTRG
TITANFALL GIVEAWAY
SWEEPSTAKES
CASE
STUDY
SOLUTION
TRG developed a sweepstakes program as engaging as the game itself:
• A Parallax-enabled responsive microsite gave users a motion-filled, explosive experience that
echoed the game
• They could earn bonus sweepstakes entries – by following our promotional partner, 5-Hour
Energy, on Twitter and Facebook, and by watching special video content
• The prize pool was a gamer’s quick-twitch dream:
• Second prizes: Titanfall Collector’s Editions, gamer’s guides and 5-Hour Energy
• First Prize: an “ultimate gamer’s package” with a 65” SurroundSound TV, an Xbox all-in-one
entertainment system, a year’s worth of EA Xbox titles and a half year’s worth of 5-Hour
Energy
• The Grand Prize: a trip to San Francisco for the winner and 3 friends featuring a guided tour
of EA HQ, spending cash and a year’s supply of 5-Hour Energy
• Results were “Titanic”– with a +60% conversion rate!
CHALLENGE
Support the launch of Titanfall, Electronic Arts’ huge new Xbox One and PC game as it was released
through the critical Walmart account channel.

34. TRGTRG
NBC THE VOICE SPRINT FRAMILY
SWEEPSTAKES
CHALLENGE
WhenNBCwantedtogivefansofTheVoicetheirownvoiceinastrategicpartnershippromotionwithSprint,TRGcreateda“Framily
Sweepstakes”theycouldenterviamicrosite,socialmedia,desktopormobile.
SOLUTION
• Viewerswereaskedtocreateashortvideoexplainingwhichartistthey’dwantintheir“Framily”andenterit…
• Atmicrosite--bypostingtheirvideoatourspecialTRG-createdmicrosite
• ViaTwitter–byfollowingTheVoiceonTwitter,thenpostingtheirvideoalongwiththehashtag#VoiceConnect
• ViaInstagram--bypostingtheirvideowiththehashtag#VoiceConnect
• Onelucky“TopFan”wonaVIPtripfortwotoattendatapingoftheshow,gobackstage,andwasfeaturedinaspecialTweetfrom
@NBCTheVoice.
NATIONAL
SWEEPSTAKES
USER-
GENERATED
CONTENT
MOBILE/RESPON
SIVE
TWITTER MICROSITE
INSTAGRAM
CASE
STUDY

35. TRGTRG
ANIMAL PLANET PUPPY BOWL X
CASE
STUDY
CHALLENGE
Discovery Networks and Animal Planet called on The Regan Group to put a little more bite in the
Puppy Bowl, their adorable version of the "other" big game, with a unique “second screen”
experience.
SOLUTION
TRG came up with a first-ever interactive fantasy game to drive tune-in and engage viewers for
Puppy Bowl X (2014):
• Our Facebook-based platform allowed users to browse through puppies and add them to
their team, share their puppy team with friends, then compare their team’s “score” to those of
friends who participated
• On game day, users received multiple notifications reminding them to watch the game and
check their team's performance
• The concept helped Animal Planet’s ad sales team land a marquee sponsor (AT&T) before
launch, and 12,269 teams were created as The Puppy Bowl itself saw a record 13.5MM
viewers!

36. TRGTRG
CASE
STUDY HALLMARK CHANNEL CEDAR COVE
CHALLENGE
Help launch the debut season of The Hallmark Channel’s big new show, Cedar Cove, and get prospective
viewers deeply engaged with its characters, storylines and setting.
SOLUTION
TRG created a microsite featuring a “virtual Cedar Cove” where users could explore the seaside community,
encounter its characters, find and collect hidden digital tokens, and more.
• Acquiring hidden digital tokens unlocked special show
content, scenes, etc., driving stickiness, re-visits and
buzz.
• A sweepstakes with iloveinns.com and its 1200
participating B&Bs awarded a grand prize of an
annual vacation for the rest of your life.
• Another engagement incentive: a two-nights-for-one
offer.
• Microsite entries totalled 950,810!
CASE
STUDY

37. TRGTRG
VILLA FRESH PASSPORT TO ITALY
FACEBOOK SWEEPS
CASE
STUDY
CHALLENGE
Create a social sharing strategy to drive followers and Facebook buzz for sit-down chain Villa
Fresh Italian Kitchens.
SOLUTION
Entrants increased their chance of winning by getting their Facebook friends to enter, and
“board their gondola.”
• It was hosted via a Facebook tab, and supported with
in-store POS, weekly eCRM mailings, Facebook
posts and more.
• Users could check their “gondolas” regularly to see
which friends had opted-in
• The most successful promotion ever for Villa, it saw
9,150 total entries, 9,057 new Facebook LIKEs and
435,005 total impressions

38. TRGTRG
DISCOVERY CHANNEL STRIKE GOLD
MOBILE INSTANT WIN
CHALLENGE
Create awareness of Discovery Channel’s Gold Rush program in an
innovative way that spans digital devices.
SOLUTION
Via mobile devices, a program can deliver surprise-and-delight through
very tactile “game”-style interactions. That’s what we did for Gold Rush
through this uniquely-interactive instant-win promotion:
• Entrants could “pan” for prizes by literally shaking their mobile
devices or swiping the screen
• Provided a unique and memorable engagement
• Delivered an evocative experience that was truly “on-brand,” derived
straight from the show’s own themes and content
• We saw 80,000+ downloads and huge virality for the program!
CASE
STUDY

39. TRGTRG
BATES MOTEL SOCIAL
SHARING EVENTAT SXSW
CHALLENGE
To integrate a live experience with a bleeding-edge social sharing strategy for
A&E’s new series, Bates Motel, at SXSW.
SOLUTION
• TRG leveraged the fact many SXSW attendees value novel experiences, first
and foremost – and we delivered one!
• The actual shooting set from Bates Motel was transported to Austin
• Attendees could create a short personalized video right on the set that was
instantly tuned into a GIF flipbook
• As a GIF, it was sharable across social media or via email to all their friends
• Deployed for four days at Buffalo Billiards in Austin, the lines were non-stop,
with tremendous viral lift in the days after the event…and Bates Motel was one
of A&E’s best-ever premieres
CASE
STUDY

40. TRGTRG
BEN 10 OMNIVERSE
AUGMENTED REALITY
CASE
STUDY
CHALLENGE
To promote Cartoon Network’s new show and drive toy sales among 5-10-
year-old boys!
SOLUTION
TRG partnered with Bandai to launch a 3D augmented reality promotion
that rewarded Ben 10 Omniverse toy purchases.
• By holding up one of the new toys to a webcam and entering the UPC
code, kids could unlock one of five alien masks that turned their
onscreen faces into one of Ben’s alien buddies
• New masks were revealed each week, so as kids brought home new
products, they could gain more unlocks and be automatically entered
into a sweepstakes
• The sweeps awarded a private Ben 10 premiere party with 50 or more
of their friends at a local theater!
• Results? 84,000 site visits and 7,700 entries!

41. TRGTRG
CASE STUDIES:
SHOPPER & RETAIL
41

42. TRGTRG
CASE
STUDY
8TH CONTINENT SOYMILK INTEGRATED
CAMPAIGN
CHALLENGE
Help8thContinentSoymilkcompetewiththebigbrandsinaverycompetitivecategory.
SOLUTION
• Storeevents,streetteamintercepts,arevisedwebsite,promotionalmicrosites,Facebooktabs,banner
adsandmultipleaccount-specificoverlaysandmorewereintegratedbehindaseriesofcadenced
promotionstore-positionthebrand
• Wenegotiatedatie-inwithrecordingartistSaraBareilles,deliveringaVIPconcertexperienceasoneof
ourpromotionaloverlays
• Samplingteamsinkeymarketsdistributedthousandsoftrialsamplesperday
• Fieldteamsvisitedathleticevents,charityevents,MLBgames,farmersmarkets,streetfairsand
festivals.
• Thebigresult? 6%year-over-yearsalesgrowth!
CASE
STUDY

43. TRGTRG
CASE
STUDY
BARBARA’S BAKERY THE LEGO MOVIE
PARTNERSHIP
CHALLENGE
To create consumer awareness and retailer sell-in for Barbara’s, TRG used multiple
building blocks to assemble a program around a partnership with The LEGO Movie.
SOLUTION
• Custom packaging merchandised the program on 1.5 million cartons of cereal
• A digital consumer sweepstakes leveraged Facebook & BarbarasGiveaways.com:
• Daily giveaway of either one Grand Prize trip to LEGOLAND California or
Florida, The LEGO Movie, LEGO building sets, movie merchandise, movie
tickets, Barbara’s prizes and more
• A national in-store promotion featured…
• In-pack promo codes offering $5.00 off The LEGO Movie purchase or $1.00
Barbara’s coupon, and an in-pack 40% off coupon for LEGOLAND Parks or
LEGOLAND Discover Center admission
• Results? The sweepstakes saw 20,629 entries – a conversion rate of over 52%,
and the brand added over 14,000 Facebook and over 4,500 Twitter followers
CASE
STUDY

44. TRGTRG
PARAMOUNT FARMS RETAIL
PROMOTIONS
CHALLENGE
Createabroadrangeofaccount-specific,product-specificretailprogramstosupportParamountFarms,the
world’slargestgrowerandprocessorofalmondsandpistachios.
SOLUTION
• TRGhasexecutedover50variousshoppermarketing/POS,sweepstakesanddigitalprograms
• Includedeye-catchingdisplaysofalltypes,includingin-andout-of-departmentdisplaysandcross-
merchandising
• Sweepstakeswerecalibratedtothebrandsandtargetaudiences,withtravel-focused,male-focusedand
family-focusedvariations
• Participationbytopnationalmajorretailersandlargeregionalindependentchains
• Keyaccountprograms,re-skinningandoverlayswerepartofthetotalprogrammix
• Programsaveraged over260,000onlinesweepstakeentriesapiece
CASE
STUDY

45. TRGTRG
CASE
STUDY BEYBLADE BATTLE ASSOCIATIONCASE
STUDY
CHALLENGE
How do you keep older fans still engaged with your toy brand – and still attract younger kids?
That was Hasbro’s challenge, and they brought it to TRG.
SOLUTION
• TRG created the Beyblade Battle Association (BBA), a competitive “league” that would
appeal to older kids – and be aspirational to younger ones!
• We delivered retail-tainment activations at Walmart, Target, Toys ‘R’ Us, Burger King and
other retailers to support the initiative, capturing incremental display, delivering sales
training and holding actual “BBA Tournaments” in the stores
• Kids could go online to get “Beyblade certified” to compete in our events
• Event pre-awareness including flyers, local media buys, an official BBA website and
Beyblade member email blasts
• TRG produced 3 BBA National Championship events and a World Championship event,
and worked with Beyblade to develop new product ideas inspired by the BBA platform
• Results? $6MM in estimated added‐value media, 3.8MM impressions with kids (ages
8‐14) and parents via ads, event and web, 378,962 Unique web site visitors from the West
and East Coast Championships

46. TRGTRG
IRVINE COMPANY BLACK FRIDAY
FRENZY
CASE
STUDY
CHALLENGE
The Irvine Company has called on us for several years us to raise awareness of
Black Friday events at The Market Place, Fashion Island, and Irvine Spectrum,
three of the most-trafficked malls in Southern California.
SOLUTION
• Teams ran multiple promotions with hourly $1,000 Shopping Spree
Giveaways and the Black Friday Frenzy Sweepstakes good for a grand
prize $10,000 spree!
• Footprints included car walkarounds and uploadable photo opps with a
featured high-style automobile each year, like the Fiat 500 or Cadillac
CTS
• Street teams handed out flyers at the retail locations prior to the big
(shopping!) day, and had one-to-one engagements with consumers to get
them to come back for the Black Friday event
• Event footprints were set up in a prime location at each mall’s hub,
maximizing visibility and foot traffic

47. TRGTRG
PARROTAR.DRONE @ BROOKSTONE
CHALLENGE
• TRG was called in to help deliver a truly cool at-retail experience at Brookstone stores to drive awareness
of Parrot’s exclusive new product, the radio-controlled AR.Drone quadricopter.
SOLUTION
• A unique event footprint allowed for exciting live demos of the drones, driving shoppers into adjacent
Brookstones
• TRG conducted extensive sales training for Brookstone staff
• Each footprint was a unique multimedia environment including video, demos, an “aerial obstacle course,”
photo ops, branded dog tag premiums and bags
• “Wanted: Pilots” messaging drove signups to receive more information – as did our attractive “AR.Drone
Girls” brand ambassador teams
• The program was supported by a viral video campaign featuring Steve Nash and P.Rod, as well as
Facebook and Twitter integrations
• Over $1.2MM in earned media impressions were seen, with a total of 10MM media impressions
CASE
STUDY

48. TRGTRG
WHY TRG?
48
• We offer 20+ years of creating results-driven activations across every relevant touchpoint
• We’ve earned a reputation for flawless execution.
• From planning to activation, consumer insights drive our work.
• You get the services of an all-star team that’s delivered at the highest level.
• Each project is backed up by a turnkey infrastructure to handle every detail.
• We keep at the forefront of innovation in field, live event and experiential technologies that drive
quantifiably better results.
• We manage your business with an entrepreneurial and no-nonsense mindset.

49. TRGTRG
THANK YOU!
Onbehalfofourteam,weappreciatethischancetoshareourcapabilities.
Welookforwardtohelpingyouwithanychallengeyouneedanswered.
PattiRegan
pregan@theregangroup.com
ErikStroman
estroman@theregangroup.com
THE REGAN GROUP
www.theregangroup.com
310-675-6161
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