16. It’s what we’re all here for.
Scott Belsky, Making Ideas Happen
At its best, marketing is
building relationships - and
learning.
You have the opportunity
to communicate your
objectives by seeking to
understand those of
others.
25. There’s more to life then first click.
Understand the role each channel has.
Attribute weight to channels.
Attribute weight to actions.
Complete your data overview.
Optimize to improve the customer journey.
Personalise the sh*t out of your online presence.
Key Takeaways