What is Display Advertising and how can one use it to it's advantage? Find out in this presentation by Cole Watts

1. Display Ads and You:
How to Tune Up Your Display
Marketing
Cole Watts
TheeDesign
Follow Me: @Cole_Watts | @TheeDesign

2. 3 Things You’re Doing Wrong with Your
Display Ads
1. Not taking Advantage of Bid Adjustments
2. Wasting Money on Non-Qualified Customers
3. Remarketing to Everyone
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3. What is Display Advertising?
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4. Benefits of it Over Search?
• Allows You to Create a Captivating Ad Using
Images and Video
• Allows You To Precisely Target People
• Allows You to Reengage with People Who
Have Previously Visited Your Website
Follow Me: @Cole_Watts | @TheeDesign

5. It’s Similar to Search
• Time
• Scheduling
• Budget
• Targeting
• Languages
• Location
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6. People Are Still Getting it Wrong
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7. 1. Use Keywords, Interests, Demos, &
Topics
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8. Understanding Keywords, Interests,
Topics, & Demographics
• Keywords
– Keywords that are used Base on Your search.
• Interests
– Ad Correlates with User Behavior
• Topics
– Ads Based on Content of Page
• Demographics
– Age, Sex, and Parental Status
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9. Bid Adjustments
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10. FREE TIP: Google Display Manager
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11. 2. Trim Your Audience
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12. Understanding How to Eliminate
Fraudulent Clicks
Placements
- Actual Listings of Where Your website Is
Exclusions
- Categories of Where Your Exclusions Are
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13. Manage Your Reports
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14. FREE TIP: Remove Porn, Pills, Poker,
and Apps
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15. 3. Remarketing
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16. Understanding Remarketing
- Visitors Who Visited a Page
- Visitors Who Did Not Visit Another Page
- Visitors Who Did Visit Another Page
- Visitors of a Page During Specific Dates
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17. Customize Your Remarketing
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18. FREE TIP: WhoisRetargeting.Me
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19. Recap
1. Use Keywords, Interests, and Targets
1. Use Bid Adjustments
2. Trim Your Audience
1. Eliminate Wasteful Spending
3. Customize Your Remarketing
1. Use Remarketing to Your Advantage
Follow Me: @Cole_Watts | @TheeDesign

20. About Me
Find me Online?
• www.ColeWatts.com
• www.TheeDesign.com
• www.RallyTheTriangle.com
• www.TeamMovenberRDU.com
• www.TriangleInteractive.org
• www.FoodBank24.org
Special thanks to Lauren, Sharon, James, Patrick,
Eric & Katie.
Follow these smart kids on LinkedIn!
Follow Me: @Cole_Watts | @TheeDesign