The document discusses how to dress for success. It notes that the clothes we wear affect the first impressions others form of us in the first 7 seconds of meeting. Certain aspects of our appearance, like body language, are within our control. Researchers found that wearing a doctor's coat versus a painter's coat improved performance on attention-focused tasks, demonstrating how our clothes psychologically influence our state of mind and abilities. In the end, our clothing helps define our personal brand and affects how we feel and perform.

1. Dress for Success
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2. “You cannot climb the ladder of
success dressed in the costume of
failure”
-Zig Ziglar
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3. What is the first
impression you get from
the following people?
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14. Which would you hire?
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2 3 4 5
7 8 9 10
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15. Which would you promote?
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16. Researchers from NYU found that
we make 11 major decisions about
someone in the first 7 seconds of
meeting
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17. We have the ability to control
certain aspects of our first
impression…
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18. Body Language
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19. We DO judge books by the cover
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20. Appropriate & Professional:
What Not to Do
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22. It doesn’t have to be hard or expensive.
Get inspiration from Pinterest.
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23. Dressing for success goes beyond
first impressions.
Over time, what you wear
becomes a part of your identity.
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24. You = Brand
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25. You are what you wear
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27. Dress for the task at hand
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28. Define
your
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29. What you wear actually has a
profound effect on your
psychological state
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30. Look good  Feel good  Do good
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31. Embodied Cognition
Painter’s Coat Doctor’s Coat
Same white coat - study participants were told they were wearing either a painter’s
coat or a doctor’s coat. Which group performed better on attention-focused tasks?
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32. Embodied Cognition
Painter’s Coat Doctor’s Coat
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33. Dress for Success
• First Impressions
• Personal Brand
• Psychological Effect
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34. “Control your wardrobe and you
can control your destiny”
-Kelli Koehler
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