The document outlines 5 packaging trends for 2013: 1) Authenticity in packaging design and materials, 2) Inclusive packaging for different consumer needs, 3) Customized "made for me" packaging, 4) Visual differentiation through distinctive designs, and 5) Integration of new packaging technologies. It provides examples and discusses how each trend fulfills consumer desires for authentic, accessible, and personalized products, while leveraging visuals and technologies to engage customers.

1. Five Packaging Trends for 2013
October 2013

2. Packaging Trends
1.
2.
3.
4.
5.
Authenticity
Inclusive packaging
Made for me
Visual Differentiation
Technology

3. Authenticity

4. Authenticity
4

5. Authenticity
5

6. Packaging That Pleases

7. Consumer convenience – Clean lock cap

8. Easy to Drink

9. Easy to Open

10. Easy to Open

11. Resealable stand up cereal pouch

12. Fulfilling a functional need

13. Bespoke Packaging

14. Made for Me!
14

15. Made for Me!
15

16. Made for Me!
16

17. Made for Me!

18. Made for Me!

19. Made for me

20. Made for Me!

21. Designer
21

22. Designer
22

24. Visual Differentiation

25. Visual Differentiation

26. Visual Differentiation

27. First water brand in UK to be
launched in a box

28. Opportunity to be different

29. Say it how it is!
29

30. Say it how it is!

31. Natural Simplicity

32. User interaction - Coca Cola

33. Technology

34. Technology
34

35. Technology

36. Technology
36

37. Technology
37

38. Technology

39. Packaging Trends for 2014
1.
2.
3.
4.
5.
Heritage nostalgia will continue
Natural / simple as a proxy for environmental
Continue to engage with consumer and aim to
please with functional packaging
On-line shopping, moving the first moment of
truth for store to home.
The rise of digital media what next?

40. On –line and digital

41. Beyond Print

42. On -line

43. Thank you for your attention
Contact:
paul@thepackhub.com
barry@thepackhub.com
October 2013