TheOutplay is a content and audience exchange platform that generates incremental video impressions. Videos are distributed on a network of premium websites and mobile apps through smart widgets offering users an unique experience
2. DEMAND AND SUPPLY
Online display Ad Exchanges connect web publishers (the supply) with advertisers seeking to place ads (the demand). Sales is done by combining
information related to the impression such as data, price and format of the ads.
DSPs
SSPs
Ad Exchanges
PUBLISHERS - SUPPLY
Access to a great video inventory
and high-performance players incrementing
their video inventory to sell.
ADVERTISERS - DEMAND
Buy quality video inventory associated
with premium content on the best
websites.
3. CONTENT OWNERS
Premium video content owners access to
TheOutplay platform and add new video
content to monetize.
LAYING THE CONTENT PIPE
DSPs
SSPs
Content & Audience Exchange
Ad Exchanges
THEOUTPLAY laid the foundations of a new market. Thanks to the creative production capacity and a disruptive business model, its 2 Side Platform
brings a new value to the whole ecosystem: the Content & Audience Exchange model.
PUBLISHERS - SUPPLY
Access to a great video inventory
and high-performance players incrementing
their video inventory to sell.
ADVERTISERS - DEMAND
Buy quality video inventory associated
with premium content on the best
websites.
4. REVENUE MODEL
20%
30%
15%
35%
PUBLISHER
BRAND
CONTEN OWNER
Who brings the eyeballs
Who brings the Video Content
We brings Affiliation, Streaming, Technology and Ad Management
Who makes
the sales
PLATFORM
DSPs
SSPs
Content & Audience Exchange
Ad Exchanges
The revenue share model is modular. For instance a Publisher could be also the seller and the content owner, being entitled to a total of 70% of rev share.
THEOUTPLAY covers all key junction of the model being able to earn from all entry points.
5. CONTENT CREATION AND AFFILIATION
Strong production know how, blended with a large network of creative talents enables THEOUTPLAY to syndicate a great quantity of
video content. Furthermore, THEOUTPLAY offers to its Publishers Network to syndicate their video on other publishers creating, de facto,
the largest video library outside of YouTube!
CONTENT
OWNERS
We source videos
directly through
scouting and
affiliating Creative
Talents.
The Numbers
300 32 3000450
Editorial
Line
Visual
Treatments
Editorial
Rules
Storytelling
190
Video
Library
Speakers
Text
Authors
Creative
Talents
Monthly
Capacity
Archives Partners
Editorial Know How
PUBLISHERS’
CONTENT
We acquire videos of
the Publisher
whenever we integrate
our widgets on their
pages.
OWN
PRODUCTION
We produce a
large number of
clips for our
Library and for
our clients.
7. SSPs
AUGMENTING PUBLISHER’S PRE-ROLL INVENTORY
KEY FACTORS PRODUCING A
HIGHER PRE-ROLL INVENTORY
• Thanks to our semantic technology,
Publishers experience an average of
46% incremental video pre-roll
inventory on their pages even just
with their own video.
• Integrating thousand of new video
augments the opportunity to
watch of at least 20%.
• Publisher’s Content is syndicated on
other sites generating an additional
impression bulk on Publishers’ own
video library for immediate
monetization.
In addition Publishers cease to bear:
• Development Costs.
• Streaming Costs.
• Ad Management Costs.
THEOUTPLAY generates every day a whole new video inventory to sell to advertisers.
Content & Audience Exchange
Ad Exchanges
8. Expensive
Video Strategy
Cheap Video
Strategy
PUBLISHERS VIDEO STRATEGY HEALTH
Huge Demand
Poor Demand
Large Video
Inventory
Small Video
Inventory
Top Publishers with
good video inventory
but need to reduce costs
and optimize yield.
Top Publishers with
small video inventory
to sell
I Publisher with good
video inventory but
don’t know how to
monetize it.
Publisher without
video inventory and
sales team.
9. CAX SERVICE PORTFOLIO
Expensive
Video Strategy
Cheap Video
Strategy
Huge Demand
Poor Demand
Large Video
Inventory
Small Video
Inventory
TOP TECH
CONTENT
INTEGRATION
& AUDIENCE REACH
I AUDIENCE REACH
CONTENT
INTEGRATION
10. www.website.com
ONE SOLUTION THAT INTEGRATES ALL FEATURES - PUBLISHER PAY ONLY ON A REV SHARE BASIS.
TOP TECH
THEOUTPLAY helps publishers to save costs and reduce time to manage up to 5 different video ad tech providers
VIDEO PLAYER
DMP
CDN
AD SERVER
SSP
CMS
CPM based Licence
Licence + CPM
Volume Based
CPM based
12%-15% Rev Share
Licence
12. AUDIENCE
REACH
OWNED
AUDIENCE
AUDIENCE REACH
INCREASES THE AUDIENCE FOR
CONTENT OWNER VIDEO THROUGH
THEOUTPLAY PUBLISHER NETWORK
OWNED AUDIENCE
THE AUDIENCE OF CONTENT
OWNERS IS BOUND EXCLUSIVELY TO
THEIR SITE ?
AUDIENCE REACH
Extend the audience of Content Owners’ content by increasing video views generated on third party sites.
15. PROVIDE TO ADVERTISERS EXACTLY WHAT THEY WANT
Ad-servers count impressions even when players streams when not in view and half of ads and videos are not seen by users.
A campaign delivered against relevant content has + 72% chance of engaging the user.
KEY ADVANTAGES FOR
ADVERTISERS
• Best Viewability vs Market
performance Thanks to our smart
widgets we provide 100% viewability
rates.
• Size does matter! TheOutplay
Widgets provide with large and
reliable players for a great user
experience.
• Free of charge, high-quality video
content production. Advertisers can
associate their campaign to the most
engaging content.
• Contextual Relevance and user
profile targeting. Thanks to the
semantic engine and the user
analysis campaigns are always
delivered to the correct audience in
the right place.
Content & Audience Exchange
16. ENGAGE WITH DISRUPTIVE COMMERCIAL MODELS
Content4Ad Ad4Content
Content Investment
Ad Gratuity
for the same amount
of the investment
Ad Investment
Media
Agencies
Free Content Licence
15% of Content Owner Fee
AdvertiserAdvertisers Advertisers
Thanks to the ability to produce premium video at low cost and syndicate it natively across publisher, THEOUTPLAY can offer new
commercial opportunities.
Brand Standard
Content
15%
Content
Owner Fee
17. REAL TIME CAMPAIGN REPORT
Advertisers can check their campaign stats online through TOP SAAS Platform and optimize media buying in real
time everywhere.
19. NO ONE CAN DO ALL THIS AT THE SAME TIME
A unique technology, blended with premium video contents on the largest syndicated network, make
THEOUTPLAY a unique player.
Only in-view
delivery
highest rates
CTR and VTR
Large
Player size
VIEWABILITY AND KPIs
Sound-On on
widget
activation
White-Listing
TARGETING
Geo-Targeting
Socio-Demo
Targeting
Frequency
Capping
Content
Association
Ad Hoc Production
Semantic
Relevance
VOD activation
BRAND SAFETY ANTI-FRAUDE
Anti-bot
security System
Non-Human
Traffic Detection
Third Party
Tracker all
accepted!
Ad-blocker
recognition
21. CONTENT OWNER PLATFORM
a
b c
1 2
3
4 5
6
CONTENTOWNERREPORT
CONTENTEXTENSION
ACCEDI
SALESREPO
RevenuesImpressions
€
Fillrate
IMPRESSIONS
600.000
500.000
400.000
300.000
200.000
100.000
1.00.000
900.000
800.000
700.000
16Jan2015
1.500€
REVENUES
AUDIENCEREACH
MYCAMPAIGNSDASHBOARD MYCONTENT
FOR CINEMA
CREATE
Create your collection of videos and
upload them in the platform.
DISTRIBUTE
Decide which sites you want
your content to be distributed on.
MONETIZE
Check out your report and
watch the revenues growing.
22. PUBLISHERS PLATFORM
Woman
18/35
Man
18/35
Man
36/65
TARGET CONTENTS WIDGETS SITES PRICE
Woman
18/35
10.000 K
Man
36/65
20.000 K
CHOOSE CONTENT
Choose the videos
that best fit your audience.
PUBLISH
Publish the content through
any customized widget.
MONETIZE
Sell your campaigns
and run reports you like.
CONTENTOWNERREPORT
CONTENTEXTENSION
ACCEDI
SALESREPO
RevenuesImpressions
€
Fillrate
IMPRESSIONS
600.000
500.000
400.000
300.000
200.000
100.000
1.00.000
900.000
800.000
700.000
16Jan2015
1.500€
REVENUES
AUDIENCEREACH
MYCAMPAIGNSDASHBOARD MYCONTENT
Arzebaigian
Armenia
Austria
Belgio
Bielorussia
EUROPA
OCEANIA
RevenuesImpressions
£ %
Fillrate
£
eCPM
REVENUESBYWIDGET REVENUESBYSITE
Sito1
Sito2 Sito6
Sito5
Sito3
Sito9
Sito10
Sito8
Sito7 Others
Sito4
NETWORKKPI
IMPRESSIONS
600.000
500.000
400.000
300.000
200.000
100.000
1.00.000
900.000
800.000
700.000
16Jan2015
1.500€
1 2 3 4 5 6
SAT
7
SUN
8 9 10 11 12 13
SAT
14
SUN
15 16 17 18 19 20
SAT
21
SUN
22 23 24 25 26 27
SAT
28
SUN
29 30 31
WIDGET
IMPRESSIONS
ACTIVATION
RATE
PRE-ROLL
INVENTORY
FILL-RATE CTR
SALES
REVENUESHARE
CONTENT
REVENUESHARE
PUBLISHER
REVENUESHARE
TOTAL
WEBSITE1
PLAYLIST
SERVED
PRE-ROLL
10.000.000 70% 7.000.000 6.000.000 85% 2,5% 3.500€
6.000.000 70% 4.200.000 3.000.000 71% 1,7% 2.100€
1.500€ 2.000€ 10.000€
900€ 1.200€ 6.000€
Comparedtothetimeframeselected
1JUN2015FROM 30JUN2015TO
CTR 2,5%
VTR 1,4%
COMPLETIONRATE 77%
VIEWABILITY 81%
CTR
EsprimeilrapportopercentualetraClick
eImpressionsdelPre-roll
REVENUES
Playlist
Thumbnail LightPod
Keyword
In-Text
ARTANDENTERTAINMENT
AUTOMOTIVE
EDUCATION
FOODANDDRINKS
FINANCE
AUDIENCEEXTENSIONCONTENTEXTENSION
INTEXT
PLAYLIST
SOCIALPOD
SVP
THUMBNAIL
CAMPAIGNSMYWIDGETS TERMSDASHBOARD
LIQUIDA
ILTEMPO
NEWS
POLITICA
SPORT
CRONACA
SOCIETÀ
23YOURSITES CHOOSEYOURCONTENT 748/748 CHOOSEYOURWIDGETS
DESELECTALL
BYSOURCE BYVERTICAL
SPORTWEEK
24. OVO App
An easy way for
users to fall in love
with the latest video
of OVO. Swipe left
you discard, Swipe
right you save them
in your preferite
video playlist.
OVO.com
A revolutionary video hub with an innovative seeding
vision. The place where video culture is made.
OVO
FOTO TUTTI VIDEO
TIM 50%16:08
OSCAR 2015:
MOORE E REDMAYNE
MIGLIORI ATTORI
PROTAGONISTI
UN TRIBUTO QUASI
PORNOGRAFICO A UN
ALIMENTO CHE È
L’EMBLEMA DI VITA
INCONTRO CON ENRICO
RAVA, CHE SOSTIENE DI
NON SOPPORTARE LA
TROMBA
VOGLIA D’ESTATE? 3500
FOTO DI GELATI CHE SI
SCIOLGONO
DANZA CLASSICA IN
MEZZO ALLA NEVE,
CONOSCI QUALCOSA
10 Aprile 2015
10 Aprile 2015
18 Febbraio 2015
18 Febbraio 2015
23 Febbraio 2015
Seed
UN TRIBUTO QUASI
PORNOGRAFICO A UN
ALIMENTO CHE È L’EMBLEMA
DI VITA
Venerdì 10 Apr 2015
FOTO TUTTI VIDEO
TIM 50%16:08
SAVED
Entertainment
Venerdì 10 Apr 2015
OVO traffic greatly benefit from the incredible SEO as all videos are syndicate through THEOUTPLAY generating every day huge traffic to monetize
via pre-roll and display. OVO has one of the greatest premium online video library, with more than 35.000 short form Educational and Leisure video.
25. TIM 50%16:08
Squadre Giocatori
Fantastico Goal da tre quarti di El
Sharaawi
Duro contrasto in aria e rigore per il
Napoli
2019
UK
2018
France
2017
Germany
2016
Spain
2015
Italy
GOAL SCOUT
As football videos are one of the most viewed content on hearth, we decided to invest in GoalScout, the first world sport video library.
The point of reference for all the sport fans. A global data base where to find every league, team, player, the best actions and much more. GoalScout
will be deployed first year in Italy and then in the main European countries and different sport leagues.
TIM 50%16:08
26. TAGS
I più ricercati
Goal
Calci piazzati
Giocate spettacolari
Tiri e passaggi
Parate
Azioni offensive
Azioni difensive
Falli e sanzioni
Emozioni forti
Mai dire… calcio
GIOCATORISQUADRE AMATEUR ALL IN PLAYLIST
LoginRegistratiMore fun with the All-In
subscription.
“All-In” subscription provides to football fan
extra premium content from major Football
Clubs across the world.
Football Club Apps.
Goal Scout will provide to football clubs a
customized app that includes all their videos
and extra content.
GOAL SCOUT
TIM 50%16:08
Squadre Giocatori
TIM 50%16:08 TIM 50%16:08
Squadre Giocatori
TIM 50%16:08TIM 50%16:08
Squadre Giocatori
TIM 50%16:08
27. TAGS
I più ricercati
Goal
Calci piazzati
Giocate spettacolari
Tiri e passaggi
Parate
Azioni offensive
Azioni difensive
Falli e sanzioni
Emozioni forti
Mai dire… calcio
GIOCATORISQUADRE AMATEUR ALL IN PLAYLIST
LoginRegistrati
1/20 di 2100
I migliori video: All Time Questa settimana Questo mese Solo non visti
Squadre Giocatori
Entra
Azione offensiva
Autogol
Tiro in porta
Tiro fuori
Tiro respinto
Tiro deviato
Tiro di Destro
Tiro di Sinistro
Colpo di Testa
Punizione diretta
Rigore
Rigore parato
Rigore sbagliato
Palo
Traversa
Assist
Mancata deviazione
Filtrante
Passaggio smarcante
Gol fantasma
Tiro-cross
Cross
Rigori finali
Gol vittoria
Focus evento
Azione difensiva
Contrasti, falli, sanzioni
Numeri spettacolari
Bloopers
Marco
Rossi
Milano
Birth date
03/04/1991
Nationality
Italy
Passaport
Italian
Favourite Team
Juventus
My goal against Ebolitana In action
Amateurs on the football
greatest stage.
Non-professional players can join the
Amateur club and upload their own video
becoming as famous as Messi or Ronaldo!!
With a monthly subscription they can
upload and tag their best video and be
there where the football
icons are.
GOAL SCOUT
28. Audience
Reach
Content
Integration
& TOP Tech
Content
4Ad
Brands Publishers
CONSUMERBUSINESS
Carlo
De Matteo
Francesco
Gaziano
Ad4
Content
Content
Owners
Marketing
& traffic
acquisition
20%
OVO &
GoalScout
Video
Production
15%
Market
Stakeholders
Services
Manager
& Unit
Sales
Directors
Content
Director
Publisher
Developers
Pre Roll +
O&O Display
Digital
Marketing
TOP
Market
Key Role
TOP GO-TO-MARKET APPROACH
5%Rev Share 35% 25%
29. WHERE WE ARE DIFFERENT
Competition Streaming
In Page
Editorial Video
Syndication
Content
Production
Full Rev-Share
Model
SaaS
Platform
Multiple
Formats
Semantic
Engine
AOL ✔ ✔ ✔ ✖ ✖ ✖ ✖
Rightster ✔ ✔ ✖ ✖ ✖ ✖ ✖
Perform ✔ ✔ ✖ ✖ ✖ ✖ ✖
MediaBong ✔ ✔ ✖ ✔ ✖ ✖ ✖
Teads ✔ ✖ ✖ ✖ ✔ ✔ ✖
Taboola ✖ ✖ ✖ ✖ ✔ ✔ ✔
OutBrain ✖ ✖ ✖ ✖ ✔ ✔ ✔
TheOutplay ✔ ✔ ✔ ✔ ✔ ✔ ✔
