To discover how it is possible for YOU to explode the Sales in your retail business go here ==> the-sna.com/s/epf_slideshare

1. 7 Ways To
Explode
Your Sales

2. By Translating Your
Offline Skills
Into An Online Lead
Generation Machine

3. A recent testimonial...

4. Like offline marketing, online
marketing will only get RESULTS for
your business if you develop and
implement an effective STRATEGY.

5. #1 Discover what your target
market wants
so that your retailing business has a
chance of survival…

6. You are already
spending time
and effort (and
perhaps even
money) trying to
predict what your
customers want...

7. and trying to increase the
chances of them buying it
from YOU.

8. Online, this translates into
Keyword Research &
Search Engine Optimisation
(SEO)

9. The purpose of Keyword
Research is to discover
what search terms
(keywords) people in your
target market are using
when they search online

10. The purpose of SEO is to ensure
that YOUR website appears high up
in the search results for the search
term they used - not the search
term you think they should have
used!

11. Why Bother?
Effective Keyword Research & SEO
will ensure YOUR website gets
large volumes of Visitors who are
looking for exactly what you’re
ready to sell them

12. #2 Automate the process of
keeping in contact with your
website visitors
AFTER THEY’VE LEFT YOUR WEBSITE
so you get more than one chance
to build a relationship and sell
your products…

13. You are already
sending and
receiving
emails every
day

14. Emails can easily be
translated into
profit generating
marketing tools

15. Autoresponder software (simply
software which collects email
addresses and can send out large
volumes of scheduled or one-off
emails) allows you to:

16. Add email capture forms to your
website to build a LIST(database) of
subscribers – so you
can keep in contact
with them

17. Send out emails at pre-arranged
intervals or as one-off broadcasts
sharing valuable information,
advice, news and links to
products/special offers

18. Analyse email
open rates and
click thru’ rates
and adjust
accordingly

19. Why Bother?
Email Marketing allows you to turn
casual one-off Visitors into paying
Customers

20. #3 Become the “go to” expert in
your niche
so that your customers trust you
to give them the best advice and
sell them the right product…

21. You are already using
Microsoft Word to
create Documents

22. Online, this translates easily
into creating and sharing
WordPress Blog Posts as they
both use very similar WYSIWYG
(what you see is what you get)
editors.

23. A Blog is just a website made up of
articles or “posts” which your web
visitors can comment on.
Blogging will allow you to:

24. Share relevant information, advice,
news, product reviews etc
(builds authority and sends traffic
back to your website)

25. Encourage interaction
and discussion (build
profitable business
relationships and is a
great form of market
research)

26. Post regularly to achieve great
search engine rankings
(the search engines love fresh up-
to-date content)

27. Why Bother?
Blogging will elevate you above
your Competitors and increase your
Sales

28. #4 Put your Customer Service on
steroids so that you can tap into a
massive pool of prospective
buyers and make better use of
your time…

29. You are
already
spending alot
of time every
day on
Customer
Service....

30. ...which includes
sharing valuable advice
with your customers
and answering the
same questions
over and over again

31. Online, this translates
perfectly into
Social Media

32. Use Social Media
platforms like
Facebook and
Twitter as tools to
help you:

33. Create a community
of people who are
interested in or
need solutions to
problems relating
to your area of
expertise – ie –
potential buyers

34. Share valuable content (tips,
articles, videos etc) which
meets their needs and turns
them into loyal advocates of
your brand –
the power of
“word of mouth”

35. Engage with your community –
encouraging comments,
asking/answering
questions etc

36. Drive targeted traffic back to your
website

37. Capture names and email
addresses to build your list of
subscribers

38. Why Bother?
This investment in time will return
amazing returns

39. #5 Lazer target your advertising
and get huge reach so you get
more LEADS for less money than
you’re spending on traditional
advertising alone…

40. You are already aware that in order
to promote your business you need
to advertise.
This translates into online
advertising – EG – Google
Adwords & Facebook Ads)

42. Limit your budget
to what you can
afford based on
your numbers
(profit margins etc)
and what each new
lead is worth to
your business.

43. Remember too that you can
successfully use offline advertising
methods (EG Direct Mail,
Newspaper Adverts etc) to
generate online
leads.

44. Why Bother?
Online Advertising is the quickest
way to get traffic to your Website
or Facebook page which you can
convert into Sales – which will in
turn offset your advertising spend.
Remember, your time is your
money!

45. #6 Make money using the latest
technology without needing to be
a techie geek!

46. Every day millions of
people drive their cars,
blissfully ignorant about
exactly how the engine
works. They know how
to drive the car, fill it
with fuel, top up the oil
and water and hopefully
change a flat tyre.

47. Anything beyond that they happily
leave to the experts who
understand how the engine (and
all the other mechanics
of the car) actually
works.

48. Online, this translates into
vehicles like Search Engine
Optimisation, Email
Marketing, Blogging and Social
Media

49. vehicles successful business
owners use to drive their business
forward

50. #7 Increase your customer base
and ultimately your bottom line
but still have time to
work “on” your business and not
just in it!

51. Here’s your dilemma:
• You don’t have time to develop, much less
implement, a profitable online
marketing/social media strategy.

52. Here’s your dilemma:
• You don’t have time to develop, much less
implement, a profitable online
marketing/social media strategy.
• You’re not convinced that an “outsider” would
understand your target market or your
products well enough to authentically speak
in your voice or share valuable content
relevant to your business.

53. So, what do you do?
How is it possible for YOU to
explode your profits using Online
Marketing?

54. To discover how, go here:
www.etailprofitformula.com