Every successful mobile apps development company is expected to present newer possibilities for online businesses to scale newer heights in 2014.

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3 Trends that are likely to Define the Mobile Advertising
Landscape in 2014
If 2013 marked a milestone in the use of smart devices and mobile application development
in the virtual world; 2014 is expected to touch newer realms of customer dependency on
smart devices than ever. Usage of smartphones has burgeoned. However, mobile advertising
spending has not kept up with the demand in the earlier years. Brands across the world have
tremendous opportunities to engage with their target audience through mobile and other
state-of-the-art technologies. Every successful mobile apps development company is
expected to present newer possibilities for online businesses to scale newer heights in 2014.
Personalized Advertising
Over the last few months, you may have noticed that marketers send you ads and posts that
are relevant to your needs and preferences. This is because social media platforms and other
mediums track your online behavior. Previous searches and site visits are tracked and the
marketers present to you only that range of products or services that you have sought before.

2. Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
Taking advantage of this data is extremely important today. Consumers have willingly shared
this data through their tracking hardware or social media so that highly personalized and
targeted products and services can be offered to them. This way, relevant and personalized
advertising is achieved by mobile apps development company.
Wearable Smart Devices
In 2012, there began a new technology wave of wearable smart devices. However, they were
still limited in their usage, purpose and design. Some of the prominent examples include
Samsung’s Galaxy Gear Smart-watch, Google Glass-like devices. But 2014 holds great
promises for such wearable devices. Special virtual assistant apps are designed to work with
this new ecosystem and these highly intelligent devices offer a customized experience to the
users and customers. Businesses that want to break through the usual and create maximum
impact should introduce this type of services for their customers.

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The Power of Facebook
The role of Facebook in mobile application development is huge and inevitable. Although,
the social media platform is currently showing a dip in its popularity and usage, it still
continues to be the most wide-reaching social network. Facebook in 2014 will emerge as an
advanced marketing machine since it employs numerous AI techniques. More intelligent and
very targeted advertisements are made possible by Facebook. Colossal amounts of user data
are collated for the purpose of sales and marketing on this platform. Facebook is also
investing heavily on this purpose and this comes as an advantage to every successful mobile
apps development company. Marketers, in 2014, should look at Facebook as a more serious
revenue avenue.

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In mobile application development, the omnipotent presence of the mobile has turned
around the world and its way of shopping. Mobile devices have emulated the power to
gather even complex real-time data like temperature, location, motion, user behavior,
engagement and schedule. Newer data sources are important to create personalized
marketing campaigns that can do the job without intruding into a user’s privacy. This way,
marketers’ spend on ads are justified, streamlined and result yielding.
Mobile Advertising Landscape in 2014

5. Copyright © 2014 Team Mango Media Private Limited. All rights reserved.

6. Copyright © 2014 Team Mango Media Private Limited. All rights reserved.

7. Copyright © 2014 Team Mango Media Private Limited. All rights reserved.
Infographic by: WebDAM Solutions