2. The Location Based Marketing Association is an international, not-for-profit
group dedicated to fostering research, education and collaborative innovation
at the intersection of people, places and media.
We live at the intersection of:
PEOPLE, PLACES & MEDIA
Formed in 2010, 600+ members with chapters in:
Toronto, Montreal, New York, San Francisco, Atlanta
Seattle, Amsterdam, Berlin, London, Singapore
3.
4. Let’s Start With A Little Fun
Sony Ericsson – Someone Stole My Mayorship – US
https://www.youtube.com/watch?v=yQekS1eCjvA
14. 3a. Not Just Gamification Anymore
Meatpack – Retail HiJack App – Guatemala
https://www.youtube.com/watch?v=CekUwaPKUUM
15. 91% of people said they were
positive about receiving 3rd
party messages via O2
95% of all SMS messages are read
within 3 minutes
4. Push – In App and SMS
24. Key Takeaways
“A place is wherever you are right now”
“It’s not only about hyper-local, but really about hyper-
relevance”
“LBM is not only about mobile, but the integration of
media around places”
25. ASIF R. KHAN - Founder & President
Asif@TheLBMA.com
@AsifRKhan @TheLBMA