1. Why Location Matters In A Digital World World October 14, 2010 @asifrkhan @thelbma #thelbma

4. What Is The LBMA? An International trade association that thinks location-first, and then seeks to explore the mix of marketing media necessary to reach the consumer or customer in a specific place.

6. The Team Canadian Advisory Board Doug Stephens - Retail Prophet Consulting @retailprophet Jeff Atley - Adcentricity @adcentricityinc Stephen Tapp- Hercules Interactive Dave Coleman - Spreed Inc. @davecoleman Maura Hanley - Big Reach Learning Alex Blom – Helix Commerce @alexblom Renee Warren – reneewarren.com @Renee3

7. Partners & Sponsors

8. Event Sponsors

16. LBS creates traffic to your business

17. St. Edward’s University used Whrrl to collate photos and feedback during their graduation. By all checking in they were able to share their experiences with each other there and then, rather than being dispersed on many different photos albums across Facebook after the event. Share experiences

18. Metro has partnered with Foursquare in Canada to provide it’s followers with recommendations that are relevant to where their users are. Reviews of the nearest restaurants, bars and shops when people need them. Great potential for tourism and big cities generally. Get relevant information

19. Launch products

20. Chevy set-up a series of walking tours around Austin during SXSW. If they completed the tour they earned a badge that allowed them to collect a limited edition Hot Wheels car on the showroom floor. In addition to this when you checked in at the airport Chevy said hello and lucky winners got a free ride to their hotel. Drive in store

21. The Swam badge is particularly difficult to get. You need to have 50 people checked in the at the same place. A.J. Bombers in Milwaukee hosted an event to achieve just this, bringing together all of their fans in a celebration of joint achievement. Bring your fans together (not just virtually)

22. Although badges probably have a pretty short shelf life and Bravo will surely continue to innovate, this type of experience makes the shows people watch a broader experience than before. Going to the featured spots or sets. Imagine if the Sopranos had done it.. Extend experiences

23. The Future – Start of Integration