Quizno's ran a mobile marketing campaign using the Clip Mobile app to distribute coupons to customers. The campaign offered 4 deals at 14 locations around Toronto that could also be redeemed with direct mail coupons. Handbills were distributed to promote the mobile offers and drive users to join a Facebook group for a $100 gift card. The Clip Mobile app allowed Quizno's to send location-based coupons to customers in real-time and track coupon usage and campaign performance. The 39 day campaign had over 980 unique users, 359 coupon redemptions, and generated a 300% return on investment.

1. Quizno’s Case StudyClip Mobile www.thelbma.com July 2011 | Slide 1 of 6

3. Utilize Location-based mobile coupons as a simple and effective way for consumers to save money on the go.

4. Allow merchants to provide relevant and timely communications with customers via their SmartphoneJuly 2011 | Slide 2 of 6

6. To build awareness and user activation, handbills were given to customers to highlight the campaign

7. $100 Gift Certificate was an incentive to join the Clip Mobile Facebook GroupJuly 2011 | Slide 3 of 5

8. How it worked Quizno’s marketing team was able to distribute location-based offers in real-time Customers were able to display each coupon code for a specific offer a maximum of 2 times on their device. After the code was scanned twice it was automatically removed from the users phone. Marketers used the system to monitor performance and make real-time adjustments such as adding new locations or updating the deal. July 2011 | Slide 4 of 5

9. Campaign Results Campaign Length: 39 day period between November and December Number of participants: Unique Users: 986 Use Now Clicks: 359 Social Impressions: 1370 Return on Investment: 300% July 2011 | Slide 5 of 5