Actionable insights - is it just a catch phrase? Or does it represent something much bigger for your business? Here’s the definition you’ve been searching for. -- Read the full blog post here: https://thekinigroup.com/actionable-insights/ -- Does the term “actionable insights” feel like a business buzzword to you? It does to most. Often, only big data and data science nerds really understand what it means and the power it illustrates. 1. They are borne from the partnership between conscientious reporting and focused analysis. 2. They drive action which leads to results. Seems simple, right? Unfortunately, many still trip over the details. Here’s how to navigate around the tricky parts. Part One: Partnership Between Reporting and Analysis No, they’re not the same process. They are completely different processes. Actionable insights are found when reports trigger questions and analysis answers them. The key to effectively set up a partnership between analysis and reporting: Goal Identification Your Findings Must Truly Be Actionable If your insights don’t allow you to take action, they don’t carry much weight. 96% of major corporations admit they could be making better use of their data (KPMG). Don’t be one of them. Effectiveness is crucial to uncovering an actionable insight as well. Take the shortest route to an actionable insight by starting with clean and organized data and clearly-identified KPIs. And you don’t have to wait for the IT team anymore to get started. As analytics become much easier for companies to deploy, they require significantly less help from the IT team. KiniMetrix delivers accessibility to the actionable insights and answers companies need to drive margin and business growth.