Google Analytics Basics

1. GROUP
KARCHER
THE
+ 2015 GOOGLE ANALYTICS BASICS

2. WELCOME!
• @csmastroine | @KarcherGroup
• #TKGBootcamp
• Online Marketing Specialist
• tkg.com/breakfast-bootcamp

3. Why
Google Analytics

4. + Getting Started
• Sign up for an account
• Incorporate Analytics tracking code
• Set up three unique views

5. + Menu Overview
• Dashboard
• Shortcuts
• Intelligence Events
• Real-Time
• Audience
• Acquisition
• Behavior
• Conversions

6. + Speak Google
• Bounce Rate
• Traffic
• Landing Page
• Pageviews
• Sessions
• Users
• Goals

7. Basic
Views & Reports

8. + Audience
• Who is coming to my site?
• Are my visitors new or returning?
• How much mobile traffic do I receive?
• Where are the visitors coming from

9. + Acquisition
• How are people finding me?
• Paid ads can be linked in acquisition
• Understand referral traffic

10. + Behavior
• What are people doing on my site?
• What pages are they viewing?
• In-page analytics

11. + Conversions
• Set up goals?
• Are visitors engaged?
• Ecommerce requires additional set up.

12. Google Analytics
Tips & Tricks

13. + How do I?
• Customize a date range
• Compare date ranges
• Add a secondary dimension
• Create a shortcut
• Add an annotation

14. Questions?
• tkg.com/breakfast-bootcamp
• Sign up for Advanced Analytics with Kyle
• Learn more at our blog - TKgenius.com
• @csmastroine | @KarcherGroup